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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  AStrongest tierClub Pilates Health & Fitness 2026 FDD Remove |  BAbove averageDiscover Strength Health & Fitness 2026 FDD Remove |
|---|---|---|
| Vitals | ||
FDD filing | FDD issued Apr 17, 2026 | FDD issued Apr 28, 2026 |
Investment range | $403K – $1.0M | $529K – $870K |
Liquid capital | $7K – $44K | $20K – $55K |
Franchise fee | $65K | $58K |
Royalty rate | 8.0% | 6.0% |
Ad fund rate | 2.0% | 2.0% |
| Performance | ||
Avg gross sales | $988K | $873KOutlet subset |
Median gross sales | $978K | $876KOutlet subset |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | Not extracted |
Earnings metric | Not classified | Not classified |
| Risk | ||
Rating | AStrongest tier | BAbove average |
Verdict score | 88 / 100 | 59 / 100 |
SBA charge-off rate | 0.0% (n=251) | 0.0% (n=12) |
SBA loans on record | 251 | 12 |
| Scale | ||
Total units | 1,179 | 34 |
Net change (latest yr) | +150 | +11 |
Signed, not yet open | 123 (0.10 per open outlet) | 22 (0.65 per open outlet) |
Turnover rate | 0.3% | 0.0% |
| Contract | ||
Initial term (years) | 10 | 10 |
Renewal term (years) | 10 | 5 |
Initial training (hrs) | 29 | 80 |
| Contacts | ||
Franchisee phones | 73 | 3 |
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