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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2022, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
Casalinea logoCAverage
Casalinea
Retail
2022 FDD
Remove
Clothes Mentor logoBAbove average
Clothes Mentor
Retail
2026 FDD
Remove
Vitals
FDD filing
FDD issued Oct 1, 2022
FDD issued Apr 6, 2026
Investment range
$143K – $583K
$308K – $432K
Liquid capital
$3K – $10K
$20K – $25K
Franchise fee
$30K
$25K
Royalty rate
2.0%
4.0%
Ad fund rate
2.0%
Not extracted
Performance
Avg gross sales
No Item 19 representation
$820KNet sales
Median gross sales
Not disclosed
$744K
Avg owner earnings
Metric varies by brand. Check type below
Not disclosed
Not extracted
Earnings metric
Not classified
Not classified
Risk
Rating
CAverage
BAbove average
Verdict score
40 / 100
69 / 100
SBA charge-off rate
Not SBA-matched
7.1% (n=67)
SBA loans on record
N/A
67
Scale
Total units
0
113
Net change (latest yr)
0
0
Signed, not yet open
0
Not extracted
Turnover rate
Not extracted
2.7%
Contract
Initial term (years)
5
10
Renewal term (years)
5
10
Initial training (hrs)
9
102
Contacts
Franchisee phones
1
95

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