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FranchiseVerdict

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4 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2024, 2025, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
Boarders Inn & Suites by Cobblestone logoAStrongest tier
Boarders Inn & Suites by Cobblestone
Lodging
2025 FDD
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ASCEND HOTEL COLLECTION logoAStrongest tier
ASCEND HOTEL COLLECTION
Lodging
2024 FDD
Remove
Studio 6 logoBAbove average
Studio 6
Lodging
2026 FDD
Remove
Restpoint Inn logoCAverage
Restpoint Inn
Lodging
2025 FDD
Remove
Vitals
FDD filing
FDD issued Jul 1, 2025
FDD issued Apr 1, 2024
FDD issued Mar 5, 2026
FDD issued Oct 21, 2025
Investment range
$100K – $2.3M
$188K – $2.2M
$200K – $2.1M
$212K – $2.0M
Liquid capital
$0 – $150K
$25K – $50K
$100K – $200K
$30K – $200K
Franchise fee
$45K
$45K
$25K
$20K
Royalty rate
Set by a formula
5.0%
5.5%
2.0%
Ad fund rate
Not extracted
3.0%
3.0%
3.0%
Performance
Avg gross sales
Partial, no system average
Partial, no system average
Partial, no system average
No Item 19 representation
Median gross sales
Not extracted
Not extracted
Not extracted
Not disclosed
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not extracted
Not extracted
Not disclosed
Earnings metric
Not classified
Not classified
Not classified
Not classified
Risk
Rating
AStrongest tier
AStrongest tier
BAbove average
CAverage
Verdict score
75 / 100
74 / 100
46 / 100
41 / 100
SBA charge-off rate
Not SBA-matched
Limited · 32 loans
6.2% (n=66)
Not SBA-matched
SBA loans on record
N/A
32
66
N/A
Scale
Total units
15
177
300
0
Net change (latest yr)
-1
+3
+27
0
Signed, not yet open
0 (0.00 per open outlet)
35 (0.20 per open outlet)
Not extracted
0
Turnover rate
13.3%
10.2%
4.0%
Not extracted
Contract
Initial term (years)
10
20
20
15
Renewal term (years)
2
Not extracted
10
10
Initial training (hrs)
122
87
12
24
Contacts
Franchisee phones
15
152
109
1

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