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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2023, 2025). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
Bellacino’s Pizza & Grinders logoBAbove average
Bellacino’s Pizza & Grinders
Quick-Service Restaurants
2025 FDD
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Cookie Co. logoBAbove average
Cookie Co.
Quick-Service Restaurants
2023 FDD
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Vitals
FDD filing
FDD issued Mar 28, 2025
FDD issued Jun 7, 2023
Investment range
$311K – $477K
$233K – $553K
Liquid capital
$5K – $6K
$15K – $35K
Franchise fee
$35K
$35K
Royalty rate
5.0%
7.0%
Ad fund rate
1.0%
1.0%
Performance
Avg gross sales
No Item 19 representation
Partial, no system average
Median gross sales
Not disclosed
Not extracted
Avg owner earnings
Metric varies by brand. Check type below
Not disclosed
Not extracted
Earnings metric
Not classified
P&L Bottom Line
Risk
Rating
BAbove average
BAbove average
Verdict score
64 / 100
46 / 100
SBA charge-off rate
Under 10 loans (1)
Limited · 11 loans
SBA loans on record
1
11
Scale
Total units
46
12
Net change (latest yr)
+1
+8
Signed, not yet open
Not extracted
17 (1.42 per open outlet)
Turnover rate
0.0%
0.0%
Contract
Initial term (years)
10
10
Renewal term (years)
10
10
Initial training (hrs)
157
80
Contacts
Franchisee phones
28
22

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