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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
Anytime Fitness logoBAbove average
Anytime Fitness
Health & Fitness
2026 FDD
Remove
Discover Strength logoBAbove average
Discover Strength
Health & Fitness
2026 FDD
Remove
Vitals
FDD filing
FDD issued Mar 31, 2026
FDD issued Apr 28, 2026
Investment range
$539K – $905K
$529K – $870K
Liquid capital
$47K – $49K
$20K – $55K
Franchise fee
$43K
$58K
Royalty rate
Flat fee
6.0%
Ad fund rate
Not extracted
2.0%
Performance
Avg gross sales
$447K
$873KOutlet subset
Median gross sales
$399K
$876KOutlet subset
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not extracted
Earnings metric
P&L Bottom Line
Not classified
Risk
Rating
BAbove average
BAbove average
Verdict score
49 / 100
59 / 100
SBA charge-off rate
11.7% (n=1,108)
0.0% (n=12)
SBA loans on record
1,108
12
Scale
Total units
2,282
34
Net change (latest yr)
-19
+11
Signed, not yet open
Not extracted
22 (0.65 per open outlet)
Turnover rate
3.2%
0.0%
Contract
Initial term (years)
6
10
Renewal term (years)
5
5
Initial training (hrs)
63
80
Contacts
Franchisee phones
2,444
3

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