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FranchiseVerdict

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3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
AMERICAN FREIGHT logoAStrongest tier
AMERICAN FREIGHT
Retail
 Remove
Gamers Heaven logoDBelow average
Gamers Heaven
Retail
 Remove
The Vitamin Shoppe logoAStrongest tier
The Vitamin Shoppe
Retail
 Remove
Vitals
Investment range
$497K – $943K
$496K – $934K
$484K – $985K
Liquid capital
$75K – $175K
$55K – $75K
$51K – $139K
Franchise fee
$50K
$45K
$40K
Royalty rate
5.0%
6.0%
5.0%
Ad fund rate
N/A
2.0%
2.0%
Performance
Avg gross sales
$1.7M1 outlet
N/A
$1.5MCompany-owned only
Median gross sales
N/A
N/A
$1.4MCompany-owned only
Avg owner earnings
Metric varies by brand. Check type below
N/A
N/A
N/A
Earnings metric
Not classified
Not classified
Average Total Revenue
Risk
Rating
AStrongest tier
DBelow average
AStrongest tier
Verdict score
71 / 100
30 / 100
78 / 100
SBA charge-off rate
0.0%
N/A
N/A
SBA loans on record
2
N/A
N/A
Scale
Total units
260
2
671
Net change (latest yr)
N/A
N/A
N/A
Turnover rate
0.0%
0.0%
0.0%
Contract
Initial term (years)
10
7
10
Renewal term (years)
10
5
10
Initial training (hrs)
70
80
99
Contacts
Franchisee phones
13
2
26

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