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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2023, 2024). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
212 Contender eSports Gaming Center logoBAbove average
212 Contender eSports Gaming Center
Retail
2023 FDD
Remove
RELAX THE BACK logoBAbove average
RELAX THE BACK
Retail
2024 FDD
Remove
Vitals
FDD filing
FDD issued Jun 15, 2023
FDD issued Mar 29, 2024
Investment range
$196K – $406K
$195K – $420K
Liquid capital
$20K – $45K
$30K – $60K
Franchise fee
$39K
$30K
Royalty rate
6.0%
5.0%
Ad fund rate
2.0%
2.0%
Performance
Avg gross sales
No Item 19 representation
$911K
Median gross sales
Not disclosed
$831K
Avg owner earnings
Metric varies by brand. Check type below
Not disclosed
Not extracted
Earnings metric
Not classified
Net Income
Risk
Rating
BAbove average
BAbove average
Verdict score
55 / 100
56 / 100
SBA charge-off rate
Limited · 12 loans
21.7% (n=57)
SBA loans on record
12
57
Scale
Total units
14
79
Net change (latest yr)
+5
-2
Signed, not yet open
9 (0.64 per open outlet)
1 (0.01 per open outlet)
Turnover rate
0.0%
10.4%
Contract
Initial term (years)
10
10
Renewal term (years)
10
10
Initial training (hrs)
54
130
Contacts
Franchisee phones
26
80

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