Serotonin vs BrightStar Care Homes
Franchise Comparison 2026
Both Serotonin and BrightStar Care Homes are senior care franchises. Serotonin requires an investment of $872K – $1.8M while BrightStar Care Homes requires $1.2M – $2.2M. FranchiseVerdict rates Serotonin F (Weakest tier) and BrightStar Care Homes C (Average).
| Metric | Serotonin | BrightStar Care Homes |
|---|---|---|
| Verdict Grade | FWeakest tierWeakest tier | CAverageAverage |
| Investment Range | $872K – $1.8M | $1.2M – $2.2M |
| Franchise Fee | $59K | $50K |
| Royalty Rate | 7.0% | 5.0% |
| Average Revenue (Item 19) | N/AIncl. company outlets | N/AOutlet subset |
| SBA Charge-Off Rate | Limited data | Limited data |
| Total Units | 9 | 5 |
| Unit Growth (YoY) | N/A | N/A |
| Year Began Franchising | 2021 | 2021 |
| FDD Year | 2026 | 2024 |
Investment Range
$872K – $1.8M
$1.2M – $2.2M
Franchise Fee
$59K
$50K
Royalty Rate
7.0%
5.0%
Average Revenue (Item 19)
N/AIncl. company outlets
N/AOutlet subset
SBA Charge-Off Rate
Limited data
Limited data
Total Units
9
5
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
2021
2021
FDD Year
2026
2024