Serotonin vs BrightStar Care Homes
Franchise Comparison 2026
Both Serotonin and BrightStar Care Homes are senior care franchises. Serotonin requires an investment of $872K – $1.8M while BrightStar Care Homes requires $201K – $2.2M. In terms of revenue, Serotonin reports higher average unit revenue at $926K. FranchiseVerdict rates Serotonin B (Above Average) and BrightStar Care Homes A (Top Quintile).
| Metric | Serotonin | BrightStar Care Homes |
|---|---|---|
| Verdict Grade | BAbove AverageAbove Average | ATop QuintileTop Quintile |
| Investment Range | $872K – $1.8M | $201K – $2.2M |
| Franchise Fee | $59K | $50K |
| Royalty Rate | 7.0% | 5.0% |
| Average Revenue (Item 19) | $926K | $691K |
| SBA Charge-Off Rate | Limited data | Limited data |
| Total Units | 11 | 5 |
| Unit Growth (YoY) | N/A | N/A |
| Year Began Franchising | 2021 | 2021 |
| FDD Year | 2026 | 2024 |
Investment Range
$872K – $1.8M
$201K – $2.2M
Franchise Fee
$59K
$50K
Royalty Rate
7.0%
5.0%
Average Revenue (Item 19)
$926K
$691K
SBA Charge-Off Rate
Limited data
Limited data
Total Units
11
5
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
2021
2021
FDD Year
2026
2024