Is Mason’s Famous Lobster Rolls or VARA Juice Restaurant cheaper to open?

Mason’s Famous Lobster Rolls costs $241,450–$629,050 and VARA Juice Restaurant costs $236,065–$634,516 to open (FDD Item 7). VARA Juice Restaurant has the lower entry cost.

Which earns more, Mason’s Famous Lobster Rolls or VARA Juice Restaurant?

Mason’s Famous Lobster Rolls reports $847,577 average annual unit revenue vs $516,239 for VARA Juice Restaurant (FDD Item 19). Mason’s Famous Lobster Rolls is higher.

Which is the better franchise, Mason’s Famous Lobster Rolls or VARA Juice Restaurant?

FranchiseVerdict grades Mason’s Famous Lobster Rolls A and VARA Juice Restaurant B, from FDD Items 5–7, 19–21 and SBA loan performance. See the full side-by-side above.

Mason’s Famous Lobster Rolls vs VARA Juice Restaurant

Franchise Comparison 2026

Both Mason’s Famous Lobster Rolls and VARA Juice Restaurant are quick-service restaurants franchises. Mason’s Famous Lobster Rolls requires an investment of $241K – $629K while VARA Juice Restaurant requires $236K – $635K. In terms of revenue, Mason’s Famous Lobster Rolls reports higher average unit revenue at $848K. FranchiseVerdict rates Mason’s Famous Lobster Rolls A (Strongest tier) and VARA Juice Restaurant B (Above average).

Metric	Mason’s Famous Lobster Rolls	VARA Juice Restaurant
Verdict Grade	AStrongest tier	BAbove average
Investment Range	$241K – $629K	$236K – $635K
Franchise Fee	$35K	$25K
Royalty Rate	5.0%	5.0%
Average Revenue (Item 19)	$848K	$516K
SBA Charge-Off Rate	N/A	N/A
Total Units	27	12
Unit Growth (YoY)	+5 units	+5 units
Year Began Franchising	2016	2023
FDD Year	2024	2025