Learning Express vs WILD BIRDS UNLIMITED
Franchise Comparison 2026
Both Learning Express and WILD BIRDS UNLIMITED are retail franchises. Learning Express requires an investment of $201K – $388K while WILD BIRDS UNLIMITED requires $227K – $379K. In terms of revenue, WILD BIRDS UNLIMITED reports higher average unit revenue at $858K. On SBA loan performance, WILD BIRDS UNLIMITED has a lower charge-off rate (4.0%) compared to Learning Express (22.9%). FranchiseVerdict rates Learning Express B (Above average) and WILD BIRDS UNLIMITED A (Strongest tier).
| Metric | Learning Express | WILD BIRDS UNLIMITED |
|---|---|---|
| Verdict Grade | BAbove average | AStrongest tier |
| Investment Range | $201K – $388K | $227K – $379K |
| Franchise Fee | $40K | $40K |
| Royalty Rate | 5.0% | 4.0% |
| Average Revenue (Item 19) | $837K | $858K |
| SBA Charge-Off Rate | 22.9% (76 loans) | 4.0% (161 loans) |
| Total Units | 86 | 341 |
| Unit Growth (YoY) | -2 units | +0 units |
| Year Began Franchising | 1990 | 1983 |
| FDD Year | 2025 | 2025 |
Investment Range
$201K – $388K
$227K – $379K
Franchise Fee
$40K
$40K
Royalty Rate
5.0%
4.0%
Average Revenue (Item 19)
$837K
$858K
SBA Charge-Off Rate
22.9% (76 loans)
4.0% (161 loans)
Total Units
86
341
Unit Growth (YoY)
-2 units
+0 units
Year Began Franchising
1990
1983
FDD Year
2025
2025