BrightStar Care Homes vs Serotonin
Franchise Comparison 2026
Both BrightStar Care Homes and Serotonin are senior care franchises. BrightStar Care Homes requires an investment of $1.2M – $2.2M while Serotonin requires $905K – $1.8M. FranchiseVerdict rates BrightStar Care Homes C (Average) and Serotonin C (Average).
| Metric | BrightStar Care Homes | Serotonin |
|---|---|---|
| Verdict Grade | CAverage | CAverage |
| Investment Range | $1.2M – $2.2M | $905K – $1.8M |
| Franchise Fee | $50K | $59K |
| Royalty Rate | 5.0% | 7.0% |
| Average Revenue (Item 19) | N/AOutlet subset | N/AIncl. company outlets |
| SBA Charge-Off Rate | Limited data | Limited data |
| Total Units | 5 | 11 |
| Unit Growth (YoY) | +1 units | +2 units |
| Year Began Franchising | 2021 | 2021 |
| FDD Year | 2024 | 2026 |
Investment Range
$1.2M – $2.2M
$905K – $1.8M
Franchise Fee
$50K
$59K
Royalty Rate
5.0%
7.0%
Average Revenue (Item 19)
N/AOutlet subset
N/AIncl. company outlets
SBA Charge-Off Rate
Limited data
Limited data
Total Units
5
11
Unit Growth (YoY)
+1 units
+2 units
Year Began Franchising
2021
2021
FDD Year
2024
2026