Is BEN’S SOFT PRETZELS or We Dat’s Chicken and Shrimp cheaper to open?

BEN’S SOFT PRETZELS costs $122,200–$344,500 and We Dat’s Chicken and Shrimp costs $181,150–$282,000 to open (FDD Item 7). BEN’S SOFT PRETZELS has the lower entry cost.

Which is the better franchise, BEN’S SOFT PRETZELS or We Dat’s Chicken and Shrimp?

FranchiseVerdict grades BEN’S SOFT PRETZELS A and We Dat’s Chicken and Shrimp D, from FDD Items 5–7, 19–21 and SBA loan performance. See the full side-by-side above.

BEN’S SOFT PRETZELS vs We Dat’s Chicken and Shrimp

Franchise Comparison 2026

Both BEN’S SOFT PRETZELS and We Dat’s Chicken and Shrimp are quick-service restaurants franchises. BEN’S SOFT PRETZELS requires an investment of $122K – $345K while We Dat’s Chicken and Shrimp requires $181K – $282K. BEN’S SOFT PRETZELS has SBA lending data on file with a 0.0% charge-off rate. FranchiseVerdict rates BEN’S SOFT PRETZELS A (Strongest tier) and We Dat’s Chicken and Shrimp D (Below average).

Metric	BEN’S SOFT PRETZELS	We Dat’s Chicken and Shrimp
Verdict Grade	AStrongest tierStrongest tier	DBelow averageBelow average
Investment Range	$122K – $345K	$181K – $282K
Franchise Fee	$30K	$30K
Royalty Rate	6.0%	7.0%
Average Revenue (Item 19)	N/A	N/A
SBA Charge-Off Rate	0.0% (10 loans)	N/A
Total Units	88	4
Unit Growth (YoY)	N/A	N/A
Year Began Franchising	2013	2022
FDD Year	2026	2024