FranchiseVerdict
SPARKLE SQUAD logo
FV-02401·MODERATEExcellent81

Sparkle Squad

Cleaning - Commercial & JanitorialFranchising since 2023Website
Investment
$161K – $185K
74th pct Commercial & …
Avg revenue
65th pct Commercial & …
Royalty
10.0%
54th pct Commercial & …
Units
37
41st pct Commercial & …
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $161K – $185K including a $50K franchise fee, 10.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 62/100. SBA loan default rate of 0.0% across 2 loans (below the industry average).
  • No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Sparkle Squad, LLC
Parent company
LD Parent, Inc.
Incorporated in
Delaware
HQ
142 State Route 34, Holmdel, New Jersey 07733
Auditor
BDO USA, P.C.
Audited financials
Franchisor revenue
$41.0M
vs $45.3M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one SPARKLE SQUAD unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restoration
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $161K–$185K
Working capital
$
FDD reports $23K–$33K

Unlevered ROIC · per unit

22%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$45K
EBITDA margin
6.0%
Total invested
$201K
Payback
54 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Sparkle Squad franchisees operate cleaning service businesses, likely offering residential or commercial janitorial/sparkle cleaning services. Day-to-day activities involve scheduling customer appointments, managing cleaning crews or performing services directly, handling customer service/complaints, and managing invoicing/collections.

CEO
Chris Stoness
Founded
2022
FDD year
2025
States available
10

Item 7 · what it costs

The Vitals

Total investment
$161K – $185K
All-in to open one unit
Liquid capital
$23K – $33K
Cash you must have on hand
Franchise fee
$50K
Royalty
10.0%
percentage of Net Revenues · typical 6–8%
Ad fund
Greater of $30,000 or 5% of Net Revenues for Centrally Ma…
Total fee load
15.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
37
Opened
37
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Multi-unit owners
10.0%
2023
37+37
Franchised units
2024
0
Franchised units
2025
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 14 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 14 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
2
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

62
Risk · 0-100
MODERATE62 / 100

Sparkle Squad presents CAUTION-level risk due to absence of financial performance data, undisclosed going concern issues, minimal unit count with unknown growth, and high royalty burden on an unproven revenue model.

Score breakdown · what drove the 62 / 100 rating

  1. 01MINORNo Item 19 financial performance disclosure — impossible to validate $161k–$185k investment ROI claims
  2. 02HIGHGoing Concern status is FALSE — suggests potential financial instability or undisclosed corporate issues
  3. 03MINOROnly 37 units with unknown growth trajectory — indicates either very new brand or stalled expansion
  4. 04MED10% royalty on net revenues is aggressive given lack of disclosed average revenue benchmarks
  5. 05MINOR$50,000 franchise fee represents 31% of minimum investment — high upfront cost with no performance guarantees
  6. 06HIGHNo litigation disclosed but Going Concern flag raises questions about corporate transparency and financial health

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Single-family residences
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
1.5 yrs
Post-termination restriction
Owner-operator
Required
Governing law
New Jersey

Item 11

Training & Operations

Classroom training
60 hrs
On-the-job training
6 hrs
POS system
Vonigo CRM
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

33 numbers

Locked
(732) 946-••••
The Franchisor is Sparkle Squad, LLC located at
NJ
(415) 972-••••
One Sansome Street, Suite
CA
(303) 481-••••
CO

One-time purchase · CSV download · Validation questions included

FDD download

SPARKLE SQUAD · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above