Bottom line
- Total investment $197K – $484K including a $50K franchise fee, 5.0% ongoing royalty.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated STRONG with a risk score of 54/100. SBA loan default rate of 0.0% across 18 loans (below the industry average).
- No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Snooze Mattress Co. unit return on the cash you put in?
Unlevered ROIC · per unit
16%
Below typical band (30–60%)
Overview
About
Franchisees operate mattress retail locations, managing showrooms, customer consultations, and mattress sales. Day-to-day operations include staffing the showroom, conducting product demonstrations, managing inventory, and handling point-of-sale transactions. Franchisees are responsible for local marketing, customer acquisition, and service delivery within their protected territory.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 16 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Snooze Mattress Co. presents significant opacity risk due to absent financial disclosures and 'Going Concern = False' status, making it impossible to validate ROI on a $197k-$484k investment.
Score breakdown · what drove the 54 / 100 rating
- 01MINORNo average revenue or net income disclosure (Item 19) — impossible to assess profitability or ROI on $197k-$484k investment
- 02HIGHGoing concern status is 'False' — suggests franchisor may have financial/operational instability or undisclosed liabilities
- 03MINORRoyalty structure with flat fee floor creates unpredictability — franchisees may pay 5% OR higher flat fee regardless of sales performance
- 04MEDRapid unit growth (35% YoY) without disclosed unit economics raises sustainability questions — growth may mask poor unit-level profitability
- 05HIGHNo litigation disclosed but Going Concern = False — potential red flag indicating franchisor distress not yet litigated
- 06MINORProtected territory alone insufficient to offset lack of financial transparency and franchisor stability concerns
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
24 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Snooze Mattress Co. · FDD (2024) PDF