Snooze Mattress Co.Franchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A Snooze Mattress Co. franchise requires a total initial investment of $197K – $484K, including a $50K franchise fee and an ongoing 5.0% royalty[2]. Per the 2024 FDD, average unit revenue was $128K[2]. Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2024 FDD issuance
Overview
- Investment
- $197K – $484K
- 21st pct Retail
- Avg gross sales
- $128K
- 0th pct Retail
- Royalty
- 5.0%
- 6th pct Retail
- Units
- 29
- 13th pct Retail
- SBA default
- 0.0%
- system-wide median varies by category
Quick verdict · Retail · color = vs category peers
Green = >15% above Retail avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
At 0.4x revenue per dollar invested, this system underperforms the typical 1.5-2.5x range.
Franchised units fell from 45 to 8 over 3 years. Investigate why operators are leaving.
Bottom line
- Total investment $197K – $484K including a $50K franchise fee, 5.0% ongoing royalty.
- Average unit revenue of $128K/year.
- Verdict A (Top Quintile) with a risk score of 26/100.
- Revenue data based on only 1 reporting unit. Treat as directional, not definitive. Ask franchisees directly for current unit economics.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Snooze International, LLC
- Parent company
- Snooze Mattress Holdings, Inc.
- Incorporated in
- CO
- HQ
- 102 Oneida Street, Pueblo, Colorado 81003
- Auditor
- Divine, Blalock, Martin & Sellari, LLC
- Audited financials
- Franchisor revenue
- $138K
- vs $332K prior year
Overview
About
Franchisees operate mattress retail locations, managing showrooms, customer consultations, and mattress sales. Day-to-day operations include staffing the showroom, conducting product demonstrations, managing inventory, and handling point-of-sale transactions. Franchisees are responsible for local marketing, customer acquisition, and service delivery within their protected territory.
- CEO
- Matt Smith
- Headquarters
- CO
- Founded
- 2021
- FDD year
- 2024
- States available
- 5
FDD Item 7 · 2024 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $50K | $50K |
| Working capital (3–6 mo) | $10K | $60K |
| Equipment, build-out, other | $137K | $374K |
| Total initial investment | $197K | $484K |
Source: Snooze Mattress Co. 2024 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$10K
8.0% margin
Unlevered ROIC
3%
EBITDA / total invested capital
Payback
36.7 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $197K – $484K
- Better than avg vs category
- Liquid capital req'd
- $10K – $60K
- Better than avg vs category
- Franchise fee
- $50K – $50K
- Better than avg vs category
- Royalty
- 5.0%
- Gross Revenue · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 7.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $500 |
| Transfer fee | $10K |
| Renewal fee | $0 |
| Total fee load | 7.0% of rev |
Financial Performance
- Avg gross sales
- $128K
- Per unit, per year
- Median gross sales
- N/A
- Item 19 type
- Affiliate-Owned Outlet
- Sample size
- 1 units
- vs category median 49 · small
- Range (low → high)
- $32K→$224K
- Cohort dispersion (min → max)
- Transparency
- 0 / 5
- vs category median 2 / 5 · below
Compared against 304 Retail brands
Revenue is only 0.4x the investment. This means each unit may take 5+ years to recoup the initial outlay at typical margins.
vs Retail averages
How Snooze Mattress Co. Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 29
- Opened
- 6
- Last reporting year
- Closed
- 1
- Turnover rate
- 3.4%
- Company-owned
- 2
- Corporate units in the system
- % franchised
- 93%
- vs corporate-owned
- Net growth (yr3)
- +35.0%
- Net unit change last year
- 3-yr CAGR
- Outlier (see FDD)
- Likely small-sample artifact
3-year detail · Item 20
- Transfers (3yr)
- 2
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 17 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 9 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 9
- Loan volume
- $2.9M
- Median loan
- $329K
- 50th percentile
- Charge-off rate
- 0.0%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 8
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into Snooze Mattress Co.'s SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 8 lenders with concentration factor
- Per-state charge-off rates across 5 states
- Startup risk premium and job creation velocity
- 4-year lending trend
Instant access. No subscription.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Snooze Mattress Co. presents significant opacity risk due to absent financial disclosures and 'Going Concern = False' status, making it impossible to validate ROI on a $197k-$484k investment.
Audited financials (Item 21)
Yes · Divine, Blalock, Martin & Sellari, LLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Score breakdown · what drove the 26 / 100 rating
- 01MINORNo average revenue or net income disclosure (Item 19) — impossible to assess profitability or ROI on $197k-$484k investment
- 02HIGHGoing concern status is 'False' — suggests franchisor may have financial/operational instability or undisclosed liabilities
- 03MINORRoyalty structure with flat fee floor creates unpredictability — franchisees may pay 5% OR higher flat fee regardless of sales performance
- 04MEDRapid unit growth (35% YoY) without disclosed unit economics raises sustainability questions — growth may mask poor unit-level profitability
- 05HIGHNo litigation disclosed but Going Concern = False — potential red flag indicating franchisor distress not yet litigated
- 06MINORProtected territory alone insufficient to offset lack of financial transparency and franchisor stability concerns
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 1 |
| Territory type | Radius |
| Protected territory | Yes |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Colorado |
| Litigation count | 0 |
Items 10, 11
Training & Operations
- Classroom training
- 35 hrs
- On-the-job training
- 14 hrs
Items 5 & 11
Franchisor Support
Item 20 · call current owners
Franchisee Contacts
21 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Snooze Mattress Co. · FDD (2024) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Snooze Mattress Co. franchise?
The total investment to open a Snooze Mattress Co. franchise ranges from $197K – $484K, with an initial franchise fee of $50K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Snooze Mattress Co. franchise owners earn?
According to Item 19 of the Snooze Mattress Co. FDD, the average gross sales per unit is $128K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Snooze Mattress Co.'s franchise failure rate?
SBA 7(a) loan charge-off data is not available for Snooze Mattress Co. (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Snooze Mattress Co. franchise locations are there?
As of their most recent FDD filing, Snooze Mattress Co. has 29 total units in the United States, including 45 franchised units and 2 company-owned units. 6 new units were opened in the latest reporting year.
Is Snooze Mattress Co. a good franchise to buy?
FranchiseVerdict rates Snooze Mattress Co. as a A-grade franchise with a risk score of 26 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.