FranchiseVerdict
Hole in the Wall logo
FV-01201·MODERATEExcellent91

Hole in the Wall

Home Services - OtherFranchising since 2024Website
Investment
$83K – $130K
30th pct Other
Avg revenue
$1.2M
46th pct Other
Royalty
6.0%
19th pct Other
Units
3
12th pct Other
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $83K – $130K including a $60K franchise fee, 6.0% ongoing royalty.
  • Average unit revenue of $1.2M/year. Estimated payback in 0.3 years.
  • Rated MODERATE with a risk score of 60/100. SBA loan default rate of 0.0% across 2 loans (below the industry average).
  • Emerging franchise — only 2 years of franchising with 3 units. Early-stage systems carry higher risk but may offer better territory availability.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Hole in the Wall Franchising, LLC
Incorporated in
Florida
HQ
2875 S Orange Ave, #500-525 Orlando, FL 32806
Auditor
Omar Alnuaimi, CPA
Audited financials
Franchisor revenue
$66K
Most recent fiscal year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Hole in the Wall unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $1,181,925
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restoration
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $83K–$130K
Working capital
$
FDD reports $9K–$30K

Unlevered ROIC · per unit

103%

Above typical band (30–60%)

0%30–60% Yale band80%
ROIC above 100% usually means the revenue figure is a system-wide aggregate or top-cohort number rather than a single-unit average. Verify the "Revenue · per unit" field against the brand's FDD Item 19 detail tables before relying on this output.

Store EBITDA · annual
$130K
EBITDA margin
11.0%
Total invested
$126K
Payback
12 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Hole in the Wall units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$946K

on $4.7M purchase

Total debt

$3.8M

SBA $2.4M + senior + seller note

Overview

About

Hole in the Wall franchisees operate a food/beverage establishment (likely casual dining or specialty food concept) generating approximately $1.18M in annual revenue. Day-to-day operations involve managing customer service, inventory, staffing, food preparation/service, and POS systems while remitting 6% royalties to the franchisor.

CEO
William DeMent
Founded
2022
FDD year
2025
States available
1

Item 7 · what it costs

The Vitals

Total investment
$83K – $130K
All-in to open one unit
Liquid capital
$9K – $30K
Cash you must have on hand
Franchise fee
$60K
Royalty
6.0%
Greater of percentage or minimum · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
53.0%
vs 9–13% typical
Payback period
0.3 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$1.2M
Per unit, per year
Median gross sales
Item 19 type
Affiliate store P&L
Sample size
1 units
vs category median 21 · small
Transparency
9 / 5
vs category median 4 / 5 · above
Revenue rank46th
vs Home Services - Other peers
Investment cost rank30th
Lower investment ranks lower (better)
Royalty rate rank19th
Lower royalty = lower percentile (better)
Unit count rank12th
vs Home Services - Other peers
Risk score rank53th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
3
Opened
2
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
1
Corporate units in the system
% franchised
67%
vs corporate-owned
2023
2+2
Franchised units
2024
0
Franchised units
2025
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 10 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 10 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
2
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

60
Risk · 0-100
MODERATE60 / 100

Hole in the Wall presents caution-level risk: a micro-franchise system with unverified financial claims, unclear franchisor stability, and insufficient operating units to validate the business model.

Score breakdown · what drove the 60 / 100 rating

  1. 01MINOROnly 3 units in system with unknown growth trajectory indicates extremely small/stagnant franchise
  2. 02MEDNo Item 19 (Financial Performance Representations) disclosed despite $364k average net income claim - cannot verify earnings
  3. 03HIGHGoing Concern status is False, suggesting potential financial instability or unclear long-term viability of franchisor
  4. 04MINORHigh royalty burden (6% + minimum) on $1.18M average revenue reduces net margins significantly
  5. 05MINORFranchise fee of $59,500 is substantial (73% of minimum investment) with only 3 reference franchisees available
  6. 06MINORUnknown growth rate with only 3 units raises questions about franchisee demand and system expansion

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Population-based
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Granted
Franchisor can compete
No
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Florida

Item 11

Training & Operations

Classroom training
28 hrs
On-the-job training
32 hrs
POS system
QuickBooks online
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

16 numbers

Locked
(503) 378-••••
OR
(317) 232-••••
IN
(701) 328-••••
ND

One-time purchase · CSV download · Validation questions included

FDD download

Hole in the Wall · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above