FranchiseVerdict
Conserva Irrigation logo
FV-00617·STRONGExcellent95

Conserva Irrigation

Home Services - Lawn & LandscapingFranchising since 2017Website
Investment
$126K – $160K
42nd pct Lawn & Landsc…
Avg revenue
$773K
21st pct Lawn & Landsc…
Royalty
5.0%
0th pct Lawn & Landsc…
Units
210
83rd pct Lawn & Landsc…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $126K – $160K including a $50K franchise fee, 5.0% ongoing royalty.
  • Average unit revenue of $773K/year (median $543K). Estimated payback in 0.8 years.
  • Rated STRONG with a risk score of 24/100. SBA loan default rate of 0.0% across 89 loans (below the industry average).
  • System growing at 2500% CAGR over 3 years with 210 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Conserva Irrigation Franchisor, LLC
Parent company
Outdoor Living Brands Holdco, LLC
Incorporated in
Delaware
HQ
2426 Old Brick Road, Glen Allen, Virginia 23060
Auditor
Smith + Howard PC
Audited financials
Franchisor revenue
$96.8M
vs $102.2M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Conserva Irrigation unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $773,337
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restoration
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $126K–$160K
Working capital
$
FDD reports $15K–$30K

Unlevered ROIC · per unit

59%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$97K
EBITDA margin
12.5%
Total invested
$165K
Payback
21 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Conserva Irrigation units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$851K

on $4.3M purchase

Total debt

$3.4M

SBA $2.1M + senior + seller note

Overview

About

Franchisees operate irrigation system installation, maintenance, and repair services, focusing on water conservation solutions for residential and commercial properties. Day-to-day work includes customer consultations, equipment installation, seasonal maintenance contracts, and troubleshooting calls. The business model emphasizes recurring service revenue through maintenance contracts and upselling smart irrigation technology.

CEO
Scott Zide
Founded
2021
FDD year
2026
States available
32

Item 7 · what it costs

The Vitals

Total investment
$126K – $160K
All-in to open one unit
Liquid capital
$15K – $30K
Cash you must have on hand
Franchise fee
$50K
Royalty
5.0%
Tiered percentage of Gross Revenue with a monthly minimum · typical 6–8%
Ad fund
1.5%
typical 3–5%
Total fee load
6.5%
vs 9–13% typical
Payback period
0.8 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$773K
Per unit, per year
Median gross sales
$543K
Item 19 type
Gross Revenues and EBITDA-style Averages
Sample size
66 units
vs category median 12 · large
Range (low → high)
$79K$5.4M
Cohort dispersion
Transparency
10 / 5
vs category median 6 / 5 · above
Revenue rank21th
vs Home Services - Lawn & Landscaping peers
Investment cost rank42th
Lower investment ranks lower (better)
Royalty rate rank0th
Lower royalty = lower percentile (better)
Unit count rank83th
vs Home Services - Lawn & Landscaping peers
Risk score rank0th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
210
Opened
22
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
+7.7%
Net unit change last year
3-yr CAGR
+25.0%
Compounded over last 3 years
2024
210+8
Franchised units
2025
195
Franchised units
2026
168
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 20 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Available · 20 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
89
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

24
Risk · 0-100
STRONG24 / 100

Conserva Irrigation presents moderate risk with solid unit economics but lacks transparency on franchisee financial performance and shows slowing growth momentum.

Score breakdown · what drove the 24 / 100 rating

  1. 01MEDNo Item 19 financial performance representations disclosed — actual franchisee profitability cannot be independently verified
  2. 02MINORModest unit growth of 7.7% YoY suggests market saturation or challenges in recruitment/retention
  3. 03MINORHigh royalty ceiling (8%) combined with $1,000 monthly minimum creates revenue floor pressure during seasonal downturns
  4. 04MINORInitial investment ($125,800–$159,500) requires 9–12 months of revenue to break even at average net income levels

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Population-based
Protected territory
Yes
Initial term
7 years
Renewal term
7 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Virginia

Item 11

Training & Operations

Classroom training
54 hrs
On-the-job training
30 hrs
POS system
CRM Enterprise
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

46 numbers

Locked
(612) 710-••••
MN
(501) 366-••••
AR
(303) 886-••••
CO

One-time purchase · CSV download · Validation questions included

FDD download

Conserva Irrigation · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above