FranchiseVerdict
Pro Image Sports logo
FV-02045·STRONGExcellent86

Pro Image Sports

RetailFranchising since 1985Website
Investment
$110K – $606K
22nd pct Retail
Avg revenue
$756K
22nd pct Retail
Royalty
5.0%
15th pct Retail
Units
149
72nd pct Retail
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $110K – $606K including a $30K franchise fee, 5.0% ongoing royalty.
  • Average unit revenue of $756K/year (median $636K).
  • Rated STRONG with a risk score of 54/100. SBA loan default rate of 0.0% across 34 loans (below the industry average).
  • No protected territory and the franchisor reserves the right to compete in your area. Clarify territorial boundaries before signing.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Pro Image Franchise, L.C.
Incorporated in
Utah
HQ
1310 West 233 North, Suite 200, Centerville, Utah 84014
Auditor
Adams + Petersen
Audited financials
Franchisor revenue
$6.2M
vs $7.7M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Pro Image Sports unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $755,999
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: retail
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $110K–$606K
Working capital
$
FDD reports $5K–$25K

Unlevered ROIC · per unit

14%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$53K
EBITDA margin
7.0%
Total invested
$373K
Payback
84 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Pro Image Sports franchisees operate retail locations selling licensed sports apparel, merchandise, and team gear to local fan bases. Day-to-day operations include inventory management, point-of-sale transactions, staff supervision, and community marketing to drive foot traffic and seasonal sales aligned with local sports schedules.

CEO
Jake Riley
Founded
1996
FDD year
2025
States available
33

Item 7 · what it costs

The Vitals

Total investment
$110K – $606K
All-in to open one unit
Liquid capital
$5K – $25K
Cash you must have on hand
Franchise fee
$30K
Royalty
5.0%
Gross Sales · typical 6–8%
Ad fund
n/d
Total fee load
5.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$756K
Per unit, per year
Median gross sales
$636K
Item 19 type
Historic Performance
Sample size
139 units
vs category median 52 · large
Range (low → high)
$129K$2.6M
Cohort dispersion
Transparency
4 / 5
vs category median 3 / 5 · above
Revenue rank22th
vs Retail peers
Investment cost rank22th
Lower investment ranks lower (better)
Royalty rate rank15th
Lower royalty = lower percentile (better)
Unit count rank72th
vs Retail peers
Risk score rank33th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
149
Opened
9
Last reporting year
Closed
14
Turnover rate
9.4%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
-3.2%
Net unit change last year
3-yr CAGR
+3.5%
Compounded over last 3 years
2023
149-5
Franchised units
2024
154
Franchised units
2025
144
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 25 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 25 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
34
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

54
Risk · 0-100
STRONG54 / 100

Declining unit base, undisclosed profitability, unprotected territory, and franchisor financial concerns create meaningful investment risk despite moderate brand history.

Score breakdown · what drove the 54 / 100 rating

  1. 01MINORUnit count declining 3.2% YoY (149 units) suggests system contraction and potential market saturation
  2. 02MINORNo net income disclosure in Item 19 prevents accurate ROI analysis and profitability assessment
  3. 03MINORUnprotected territory creates direct competition risk from other Pro Image franchisees or company-owned locations
  4. 04HIGHGoing Concern status is FALSE, indicating potential financial instability or liquidity concerns at franchisor level
  5. 05MINORHigh investment range ($109,750–$605,500) with 5% royalty creates significant fixed costs in declining unit base
  6. 06MINORAverage revenue of $756k with unknown profitability makes payback period and breakeven analysis impossible

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Confines of the mall or shopping center
Protected territory
No
Initial term
10 years
Renewal term
5 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
3 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Utah

Item 11

Training & Operations

Classroom training
16 hrs
On-the-job training
16 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

99 numbers

Locked
(818) 502-••••
CA
(909) 626-••••
CA
(818) 739-••••
CA

One-time purchase · CSV download · Validation questions included

FDD download

Pro Image Sports · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above