On the Hook Fish and ChipsFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A On the Hook Fish and Chips franchise requires a total initial investment of $359K – $1.1M, including a $50K franchise fee and an ongoing 7.0% royalty[2]. Per the 2025 FDD, average unit revenue was $2.5M[2]. Verdict grade: F. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $359K – $1.1M
- 24th pct Service Resta…
- Avg gross sales
- $2.5M
- 24th pct Service Resta…
- Royalty
- 7.0%
- 42nd pct Service Resta…
- Units
- 9
- 20th pct Service Resta…
- SBA default
- N/A
Quick verdict · Full-Service Restaurants · color = vs category peers
Green = >15% above Full-Service Restaurants avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Each dollar invested generates 3.5x in gross revenue, well above the typical 1.5-2.5x range.
Started franchising in 2024. Newer systems carry more uncertainty but may offer better territories.
The franchisor's auditor raised doubt about continued operations. This is a serious risk signal.
Bottom line
- Total investment $359K – $1.1M including a $50K franchise fee, 7.0% ongoing royalty.
- Average unit revenue of $2.5M/year. Estimated payback in 0.5 years (based on Gross Margin). Note: this is gross profit, not take-home income.
- Verdict F (Bottom Quintile) with a risk score of 90/100.
- Auditor disclosed a going-concern note, which flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- OTH FRANCHISING LLC
- Parent company
- Ocean 5 Enterprises, LLC
- Incorporated in
- WY
- HQ
- 3717 Cherrywood West Loop, Laramie, Wyoming 82070
- Auditor
- Renisha Lane, CPA PLLC
- Audited financials
- ⚠ Going-concern note
- Disclosed in FDD 2025
- Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.
Affiliated brands
- OTH Management
- OTH Distributions
Other brands the franchisor or its parent operates (Item 1).
Overview
About
Franchisees operate one or two mobile food truck units serving fish and chips from established territories. Day-to-day operations include food preparation, truck maintenance, securing daily locations/permits, managing inventory, direct customer service, and revenue collection. The model requires significant hands-on owner involvement and logistics coordination.
- CEO
- Ocean Andrew
- Headquarters
- WY
- Founded
- 2024
- FDD year
- 2025
- States available
- 9
FDD Item 7 · 2025 filing · 31 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Fee (Two Truck Territory) | $50K | $50K | |
| Training Expenses (Two Truck Territory) | $5K | $11K | |
| Premises Deposits (Two Truck Territory) | $2K | $10K | |
| Professional Design (Two Truck Territory) | $10K | $20K | |
| Leasehold Improvements (Two Truck Territory) | $40K | $150K | |
| Premises Rent Payments (Two Truck Territory) | $10K | $75K | |
| Furniture, Fixtures & Equipment (Two Truck Territory) | $21K | $40K | |
| Food Truck & Customization (Two Truck Territory) | $400K | $550K | |
| Computer Systems (Two Truck Territory) | $2K | $2K | |
| Initial Inventory - Batter, Sauces (Two Truck Territory) | $8K | $8K | |
| Initial Inventory - Other (Two Truck Territory) | $30K | $40K | |
| Professional Fees (Two Truck Territory) | $5K | $15K | |
| Licenses and Permits (Two Truck Territory) | $2K | $6K | |
| Insurance (Two Truck Territory) | $5K | $35K | |
| Additional Funds - 3 months (Two Truck Territory) | $30K | $50K | |
| Initial Franchise Fee (One Truck Territory) | $35K | $35K | |
| Training Expenses (One Truck Territory) | $5K | $11K | |
| Premises Deposits (One Truck Territory) | $10K | $20K | |
| Professional Design (One Truck Territory) | $8K | $25K | |
| Leasehold Improvements (One Truck Territory) | $20K | $120K | |
| Total initial investment | $979K | $1.8M |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$248K
10.0% margin
Unlevered ROIC
33%
EBITDA / total invested capital
Payback
3.0 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $359K – $1.1M
- Better than avg vs category
- Liquid capital req'd
- $25K – $50K
- Better than avg vs category
- Franchise fee
- $35K – $50K
- Better than avg vs category
- Royalty
- 7.0%
- Gross Revenue · typical 6–8%
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 48.0%
- vs 9–13% typical
- Payback period
- 0.5 yrs
- From FDD / Item 19
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 7.0% of gross sales |
| Marketing / ad fund | 1.0% of gross sales |
| Technology fee | $40 |
| Transfer fee | $25K |
| Renewal fee | $13K |
| Inventory (initial) | $23K – $60K |
| Total fee load | 48.0% of rev |
At 48.0% total fee load, roughly $1191K per year goes to the franchisor before you pay a single operating expense.
Financial Performance
- Avg gross sales
- $2.5M
- Per unit, per year
- Median gross sales
- N/A
- Avg gross margin
- $1.5M
- Reported as Gross Margin in FDD Item 19
- Item 19 type
- Historical
- Sample size
- 9 units
- vs category median 13
- Range (low → high)
- $259K→$5.0M
- Cohort dispersion (min → max)
- Transparency tier
- limited
- Categorical assessment of disclosure depth
- Transparency
- 8 / 5
- vs category median 4 / 5 · above
Compared against 1264 Full-Service Restaurants brands
vs Full-Service Restaurants averages
How On the Hook Fish and Chips Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 9
- Opened
- 3
- Last reporting year
- Closed
- 0
- Turnover rate
- 0.0%
- Company-owned
- 6
- Corporate units in the system
- % franchised
- 33%
- vs corporate-owned
3-year detail · Item 20
- Transfers (3yr)
- 0
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 18 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Small, stagnant system with opaque financial claims, high fixed royalty floors, and operational complexity typical of high-variance mobile food businesses.
Litigation (Item 3)
0 case reference(s): 3 pending, 0 settled.
Bankruptcy (Item 4)
Disclosed in last 7 years
Bankruptcy Code; (b) obtained a discharge of its debts under the bankruptcy code; or (c) was a principal officer of a company or a general partner in a partnership that either filed as a debtor (or had filed against it) a petition to start an action under the U.S. Bankruptcy Code or that obtained a
Audited financials (Item 21)
Yes · Renisha Lane, CPA PLLC⚠ Going-concern note flagged
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: Yes
Score breakdown · what drove the 90 / 100 rating
- 01MEDOnly 9 units system-wide with no disclosed growth trajectory suggests limited brand momentum and scalability concerns
- 02MINORWide investment range ($359K-$1.06M) indicates inconsistent unit economics or significant geographic/operational variability
- 03MINORMinimum weekly royalties ($1,200-$2,100) create fixed cost burden regardless of revenue performance, risking profitability in slow periods
- 04MINORHigh average net income ($1.39M) appears inconsistent with small franchise size and may not be representative of typical franchisee experience
- 05MINORNo Item 19 financial performance representation in disclosure suggests franchisor reluctance to substantiate earnings claims
- 06MINORMobile food truck model carries operational complexity (vehicle maintenance, permits, weather dependency, location variability) not typical of static retail
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 2 |
| Territory type | Population |
| Protected territory | Yes |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 5 days |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Wyoming |
| Litigation count | 0 |
View Item 3 litigation summary
0 case reference(s): 3 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 20 hrs
- On-the-job training
- 97 hrs
- Training location
- On-site and corporate
- Site selection
- franchisor
- POS system
- Square
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Square
Item 20 · call current owners
Franchisee Contacts
20 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
On the Hook Fish and Chips · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a On the Hook Fish and Chips franchise?
The total investment to open a On the Hook Fish and Chips franchise ranges from $359K – $1.1M, with an initial franchise fee of $50K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do On the Hook Fish and Chips franchise owners earn?
According to Item 19 of the On the Hook Fish and Chips FDD, the average gross sales per unit is $2.5M. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is On the Hook Fish and Chips's franchise failure rate?
SBA 7(a) loan charge-off data is not available for On the Hook Fish and Chips (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many On the Hook Fish and Chips franchise locations are there?
As of their most recent FDD filing, On the Hook Fish and Chips has 9 total units in the United States, including 0 franchised units and 6 company-owned units. 3 new units were opened in the latest reporting year.
Is On the Hook Fish and Chips a good franchise to buy?
FranchiseVerdict rates On the Hook Fish and Chips as a F-grade franchise with a risk score of 90 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.