On the Hook Fish and Chips Franchise Cost, Revenue & Review 2026
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
On the Hook Fish and Chips is a mobile food franchise serving fresh fish and chips from food trucks. Franchisees run truck operations, managing food prep, locations, and service within a territory.
FranchiseVerdict summary · 2026
A On the Hook Fish and Chips franchise requires a total initial investment of $669K – $1.1M, including a $35K – $50K franchise fee and an ongoing 7.0% royalty[2]. The 2025 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: B (Above average), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2025 FDD issuance
Overview
- Investment
- $669K – $1.1M
- 28th pct Service Resta…
- Avg gross sales
- N/A
- Incl. company outlets
- Royalty
- 7.0%
- 34th pct Service Resta…
- Units
- 9
- 12th pct Service Resta…
- SBA charge-off
- N/A
Quick verdict · Full-Service Restaurants · color = vs category peers
Green = favorable by >10% vs Full-Service Restaurants avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $669K – $1.1M including a $35K franchise fee, 7.0% ongoing royalty.
- RETURNSTotal Income for period ended December 31, 2024 (company formed January 17, 2024; only one audited period available). Comprises Franchise Income $81,125, Franchise Royalties $145,111, Brand Marketing Income $20,728.
- RISKVerdict B (Above average), verdict score 53/100 (higher is better).
- DATAItem 19 reports affiliate outlet performance rather than annual gross sales, so unit revenue is not directly comparable. Ask franchisees directly for full unit-level revenue.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- OTH Franchising LLC
- Parent company
- Ocean 5 Enterprises, LLC
- Predecessor
- None
- Prior franchisor entity
- CEO title
- President
- Ocean Andrew
- Incorporated in
- WY
- HQ
- 3717 Cherrywood West Loop, Laramie, Wyoming 82070
- Auditor
- Renisha Lane, CPA PLLC
- Audited financials
- Franchisor revenue
- $247K
- Most recent fiscal year
Affiliated brands
- OTH Management
- OTH Distributions
Other brands the franchisor or its parent operates (Item 1).
Overview
About
- CEO
- Ocean Andrew
- Headquarters
- WY
- Founded
- 2024
- FDD year
- 2025
- States available
- 9
Can you afford it, and what does the money buy?
Entry cost runs 26% below the typical full-service restaurants franchise.
Source: FDD 2025 · Items 5–7
Full Item 7 breakdown31 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Fee (Two Truck Territory) | $50K | $50K | |
| Training Expenses (Two Truck Territory) | $5K | $11K | |
| Premises Deposits (Two Truck Territory) | $2K | $10K | |
| Professional Design (Two Truck Territory) | $10K | $20K | |
| Leasehold Improvements (Two Truck Territory) | $40K | $150K | |
| Premises Rent Payments (Two Truck Territory) | $10K | $75K | |
| Furniture, Fixtures & Equipment (Two Truck Territory) | $21K | $40K | |
| Food Truck & Customization (Two Truck Territory) | $400K | $550K | |
| Computer Systems (Two Truck Territory) | $2K | $2K | |
| Initial Inventory - Batter, Sauces (Two Truck Territory) | $8K | $8K | |
| Initial Inventory - Other (Two Truck Territory) | $30K | $40K | |
| Professional Fees (Two Truck Territory) | $5K | $15K | |
| Licenses and Permits (Two Truck Territory) | $2K | $6K | |
| Insurance (Two Truck Territory) | $5K | $35K | |
| Additional Funds - 3 months (Two Truck Territory) | $30K | $50K | |
| Initial Franchise Fee (One Truck Territory) | $35K | $35K | |
| Training Expenses (One Truck Territory) | $5K | $11K | |
| Premises Deposits (One Truck Territory) | $10K | $20K | |
| Professional Design (One Truck Territory) | $8K | $25K | |
| Leasehold Improvements (One Truck Territory) | $20K | $120K | |
| Total initial investment | $979K | $1.8M |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $669K – $1.1M
- Top 40% of category vs category
- Liquid capital req'd
- $25K – $50K
- Top 40% of category vs category
- Franchise fee
- $35K – $50K
- Top 40% of category vs category
- Royalty
- 7.0%
- percentage · typical 6–8%
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 48.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 7.0% of gross sales |
| Marketing / ad fund | 1.0% of gross sales |
| Technology fee | $40 |
| Transfer fee | $0 |
| Renewal fee | $0 |
| Inventory (initial) | $8K – $8K |
| Total fee load | 48.0% of rev |
What do units actually make?
Source: FDD 2025 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
On the Hook Fish and Chips did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one On the Hook Fish and Chips unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
8%
Below the 30–60% attractive-franchise band
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
Total Income for period ended December 31, 2024 (company formed January 17, 2024; only one audited period available). Comprises Franchise Income $81,125, Franchise Royalties $145,111, Brand Marketing Income $20,728.
Includes company-owned outlets
- Item 19 type
- affiliate outlet performance
- Sample size
- 9
- vs category median 18
- Range (low → high)
- $259K→$5.0M
- Cohort dispersion (min → max)
- Transparency tier
- limited
- Categorical assessment of disclosure depth
- Reporting year
- 2024
- Fiscal year the figures cover
- Source filing
- FDD 2025
- Disclosed in the 2025 filing, covering 2024
- Transparency
- 6 / 10
- vs category median 3 / 10 · above
Compared against 805 Full-Service Restaurants brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 48.0% — above the Full-Service Restaurants average of 7.6%.
Disclosure
Item 19 reports affiliate outlet performance rather than annual gross sales, so unit revenue is not directly comparable.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Full-Service Restaurants averages
How On the Hook Fish and Chips Compares
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 9
- Opened
- 3
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 6
- Corporate units in the system
- % franchised
- 33%
- vs corporate-owned
3-year detail · Item 20
- Opened (3yr)
- 3
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 9 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
9
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Small, stagnant system with opaque financial claims, high fixed royalty floors, and operational complexity typical of high-variance mobile food businesses.
Litigation (Item 3)
0 case reference(s): 3 pending, 0 settled.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Renisha Lane, CPA PLLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 53 / 100 verdict
- 01MEDOnly 9 units system-wide with no disclosed growth trajectory suggests limited brand momentum and scalability concerns
- 02MINORMinimum weekly royalties ($1,200-$2,100) create fixed cost burden regardless of revenue performance, risking profitability in slow periods
- 03MINORHigh average net income ($1.39M) appears inconsistent with small franchise size and may not be representative of typical franchisee experience
- 04MINORMobile food truck model carries operational complexity (vehicle maintenance, permits, weather dependency, location variability) not typical of static retail
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 48.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 2 |
| Territory type | exclusive |
| Protected territory | Yes |
| Exclusive territoryℹ | Yes |
| Territory population | 125,000 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 25 mi |
| Right of first refusalℹ | Yes |
| RoFR response window | 30 days |
| Transfer requires consent | Yes |
| Termination notice | 5 days |
| Curable defaultsℹ | 1 |
| Mandatory arbitration | Yes |
| Arbitration location | Wyoming |
| Jury trial waiver | No |
| Governing law | WY |
| Litigation count | 0 |
View Item 3 litigation summary
0 case reference(s): 3 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 20 hrs
- On-the-job training
- 97 hrs
- Training location
- Laramie, Wyoming (classroom); Denver, Colorado (OJT at affiliate commissary/food trucks)
- Ongoing training
- Required
- Time to open
- 9 mo
- From signing to launch
- Site selection
- Franchisee with franchisor approval
- Franchisor financing
- Not offered
- Item 10
- POS system
- Square
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Square
Item 20 · call current owners
Franchisee Contacts
1 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
On the Hook Fish and Chips · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a On the Hook Fish and Chips franchise?
The total investment to open a On the Hook Fish and Chips franchise ranges from $669K – $1.1M, with an initial franchise fee of $35K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do On the Hook Fish and Chips franchise owners earn?
On the Hook Fish and Chips does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the On the Hook Fish and Chips FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the On the Hook Fish and Chips FDD and qualifies whose outlets they describe.
What is On the Hook Fish and Chips's franchise failure rate?
SBA 7(a) loan charge-off data is not available for On the Hook Fish and Chips (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many On the Hook Fish and Chips franchise locations are there?
As of their most recent FDD filing, On the Hook Fish and Chips has 9 total units in the United States, including 3 franchised units and 6 company-owned units. 3 new units were opened in the latest reporting year.
Is On the Hook Fish and Chips a good franchise to buy?
FranchiseVerdict rates On the Hook Fish and Chips as a B-grade franchise with a verdict score of 53 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
If you represent On the Hook Fish and Chips, you can request corrections or provide updated information.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.