On the Hook Fish and Chips Franchise Cost, Revenue & Review 2026
- Investment
- $619K – $1.1M
- Disclosed sales
- partial, no system average
- SBA charge-off
- Not SBA-matched
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
On the Hook Fish and Chips is a mobile food franchise serving fresh fish and chips from food trucks. Franchisees run truck operations, managing food prep, locations, and service within a territory.
FranchiseVerdict summary · 2026
A On the Hook Fish and Chips franchise requires a total initial investment of $619K – $1.1M, including a $35K – $50K franchise fee and an ongoing 7.0% royalty[2]. The 2025 FDD on file does not yield a unit-revenue figure we can publish. FranchiseVerdict grade: B (Above average), an editorial assessment, not investment advice. Run a live ROI scan →
Limited operating history: franchising since 2024. A system this young has fewer than three years of Item 20 outlet history and rarely enough SBA loans for a charge-off rate, so its grade rests on less evidence than an established system's. Read its Item 20 tables and talk to its first franchisees before relying on the grade. Other new franchisors
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: medium - issued 12 to 24 months ago; a newer filing is likely on file
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✗ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored5 of 5 headline figures on this page cite a page of the filing.
Overview
- Investment
- $619K – $1.1M
- 27th pct Service Resta…
- Avg gross sales
- N/A
- Incl. company outlets
- Royalty
- 7.0%
- 36th pct Service Resta…
- Units
- 9
- 12th pct Service Resta…
- SBA charge-off
- N/A
Quick verdict · Full-Service Restaurants · color = vs category peers
Green = favorable by >10% vs Full-Service Restaurants median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $619K – $1.1M including a $35K franchise fee, 7.0% ongoing royalty.
- RETURNSItem 19 prints 2024 Gross Sales per TERRITORY, and territories run one to three food trucks (Denver, three trucks, $5,006,997; Boise opened September 17, 2024). No per-truck annual range is published, so none is shown here.
- RISKVerdict B (Above average), verdict score 53/100 (higher is better).
- GROWTHPositive: net +3 franchised outlets in the latest year (3 opened, 0 closed) (Item 20).
- DATAItem 19 reports outlet revenue, but not in a form that yields a per-outlet average we can compare across brands. Ask franchisees directly for full unit-level revenue.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- OTH Franchising LLC
- Parent company
- Ocean 5 Enterprises, LLC
- FDD Item 1, page 6 of the 2025 FDD
- Predecessor
- None
- Prior franchisor entity
- CEO title
- President
- Ocean Andrew
- Incorporated in
- WY
- HQ
- 3717 Cherrywood West Loop, Laramie, Wyoming 82070
- Auditor
- Renisha Lane, CPA PLLC
- Audited financials
- Franchisor revenue
- $247K
- Most recent fiscal year
Affiliated brands
- OTH Management
- OTH Distributions
Other brands the franchisor or its parent operates (Item 1).
Overview
About
- CEO
- Ocean Andrew
- Headquarters
- WY
- Founded
- 2024
- FDD year
- 2025
- States available
- 9
Can you afford it, and what does the money buy?
Entry cost runs 24% above the typical full-service restaurants franchise.
Source: FDD 2025 · Items 5–7
Full Item 7 breakdown15 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Fee (Two Truck Territory) | $50K | $50K | |
| Training Expenses (Two Truck Territory) | $5K | $11K | |
| Premises Deposits (Two Truck Territory) | $2K | $10K | |
| Professional Design (Two Truck Territory) | $10K | $20K | |
| Leasehold Improvements (Two Truck Territory) | $40K | $150K | |
| Premises Rent Payments (Two Truck Territory) | $10K | $75K | |
| Furniture, Fixtures & Equipment (Two Truck Territory) | $21K | $40K | |
| Food Truck & Customization (Two Truck Territory) | $400K | $550K | |
| Computer Systems (Two Truck Territory) | $2K | $2K | |
| Initial Inventory - Batter, Sauces (Two Truck Territory) | $8K | $8K | |
| Initial Inventory - Other (Two Truck Territory) | $30K | $40K | |
| Professional Fees (Two Truck Territory) | $5K | $15K | |
| Licenses and Permits (Two Truck Territory) | $2K | $6K | |
| Insurance (Two Truck Territory) | $5K | $35K | |
| Additional Funds - 3 months (Two Truck Territory) | $30K | $50K | |
| Total initial investment | $619K | $1.1M |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $619K – $1.1M
- Top 40% of category vs category
- Liquid capital req'd
- $30K – $50K
- Top 40% of category vs category
- Franchise fee
- $35K – $50K
- Top 40% of category vs category
- Royalty
- 7.0%
- typical 6–8%
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 48.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 7.0% of gross sales |
| Marketing / ad fund | 1.0% |
| Technology fee | $40 |
| Transfer fee | $0 |
| Renewal fee | $0 |
| Inventory (initial) | $8K – $8K |
| Total fee load | 48.0% of rev |
What do units actually make?
Source: FDD 2025 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
No Item 19 revenue figure for On the Hook Fish and Chips is on file. The return models need a revenue figure to start from, and the operating costs that turn gross sales into a profit are in no FDD. Enter your own and the calculator runs on your assumptions — nothing here is modelled until you do.
Returns model · single-unit ROIC
What would one On the Hook Fish and Chips unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for annual revenue, COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
Item 19 prints 2024 Gross Sales per TERRITORY, and territories run one to three food trucks (Denver, three trucks, $5,006,997; Boise opened September 17, 2024). No per-truck annual range is published, so none is shown here.
Item 19 · by group
What the filing does disclose
Item 19 of this FDD reports performance in more than one group. We publish no single average for this brand; the groups the filing does disclose are listed below, quoted from its own Item 19 table.
Each row below is quoted from the FDD's own Item 19 table. Gross sales are not profit.
Incl. company outletsItem 19 detail
Item 19 prints 2024 Gross Sales per TERRITORY, and territories run one to three food trucks (Denver, three trucks, $5,006,997; Boise opened September 17, 2024). No per-truck annual range is published, so none is shown here.
affiliate district
| Segment | Sample | Avg |
|---|---|---|
| Denver, CO (3 trucks) | — | $5.0M |
| Kansas City, MO (3 trucks) | — | $4.9M |
| Dallas, TX (2 trucks) | — | $2.7M |
| Waverly, NE (2 trucks) | — | $3.3M |
| Salt Lake City, UT (2 trucks) | — | $2.8M |
| Laramie, WY (1 truck) | — | $1.4M |
| Helena, MT (1 truck, opened Apr 16 2024) | — | $1.2M |
| Spokane, WA (2 trucks, opened Sep 10 2024) | — | $786K |
| Boise, ID (1 truck, opened Sep 17 2024) | — | $259K |
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 48.0% — above the Full-Service Restaurants median of 7.0%.
Disclosure
Item 19 reports outlet revenue, but not in a form that yields a per-outlet average we can compare across brands.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Full-Service Restaurants medians
How On the Hook Fish and Chips Compares
Category median of published Full-Service Restaurants brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 9
- Opened
- 3
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- N/A
- Company-owned
- 6
- Corporate units in the system
- % franchised
- 33%
- vs corporate-owned
Last fiscal year · Item 20 exits and transfers
- Terminated
- 0
- Not renewed
- 0
- Transferred
- 0
- Reacquired
- 0
- Franchisor bought back
- Signed, not yet open
- 0
- 0.00 per open outlet · Item 20 Table 5
- Projected new
- 3
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 9 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
9
states with franchisees (per FDD Item 12)
Where the owners are · Item 20 owner list
1 current owner across 1 state.
- WY 1
Counts only, from the list the franchisor prints in Item 20. Names and phone numbers are for your own due diligence and are not shown here.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Small, stagnant system with opaque financial claims, high fixed royalty floors, and operational complexity typical of high-variance mobile food businesses.
Litigation (Item 3)
Subject: officers or affiliates. The franchisor is not a named party in these cases.
0 case reference(s): 3 pending, 0 settled.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Renisha Lane, CPA PLLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Total Income for period ended December 31, 2024 (company formed January 17, 2024; only one audited period available). Comprises Franchise Income $81,125, Franchise Royalties $145,111, Brand Marketing Income $20,728.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 53 / 100 verdict
- 01MEDOnly 9 units system-wide with no disclosed growth trajectory suggests limited brand momentum and scalability concerns
- 02MINORMinimum weekly royalties ($1,200-$2,100) create fixed cost burden regardless of revenue performance, risking profitability in slow periods
- 03MINORHigh average net income ($1.39M) appears inconsistent with small franchise size and may not be representative of typical franchisee experience
- 04MINORMobile food truck model carries operational complexity (vehicle maintenance, permits, weather dependency, location variability) not typical of static retail
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 48.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 2 |
| Territory type | Exclusive territory |
| Protected territory | Yes |
| Exclusive territoryℹ | Yes |
| Territory population | 125,000 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 25 mi |
| Right of first refusalℹ | Yes |
| RoFR response window | 30 days |
| Transfer requires consent | Yes |
| Termination notice | 5 days |
| Curable defaultsℹ | 1 |
| Mandatory arbitration | Yes |
| Arbitration location | Wyoming |
| Jury trial waiver | No |
| Governing law | WY |
| Litigation count | 0 |
View Item 3 litigation summary
0 case reference(s): 3 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 20 hrs
- On-the-job training
- 97 hrs
- Training location
- Laramie, Wyoming (classroom); Denver, Colorado (OJT at affiliate commissary/food trucks)
- Ongoing training
- Required
- Time to open
- 9 mo
- From signing to launch
- Site selection
- Franchisee with franchisor approval
- Franchisor financing
- Not offered
- Item 10
- POS system
- Square
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Square
Item 20 · call current owners
Franchisee Contacts
1 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a On the Hook Fish and Chips franchise?
The total investment to open a On the Hook Fish and Chips franchise ranges from $619K – $1.1M, with an initial franchise fee of $35K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do On the Hook Fish and Chips franchise owners earn?
Item 19 of the On the Hook Fish and Chips FDD discloses figures for part of the system but no single average across all outlets. These are gross sales figures, not profit; the Revenue section shows what the filing reports and on what basis. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Who owns On the Hook Fish and Chips?
On the Hook Fish and Chips is franchised by OTH Franchising LLC. Its parent company is Ocean 5 Enterprises, LLC. Source: FDD Item 1, 2025 filing.
What is Item 19 in the On the Hook Fish and Chips FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the On the Hook Fish and Chips FDD and qualifies whose outlets they describe.
What is On the Hook Fish and Chips's franchise failure rate?
SBA 7(a) loan charge-off data is not available for On the Hook Fish and Chips (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many On the Hook Fish and Chips franchise locations are there?
As of their most recent FDD filing, On the Hook Fish and Chips has 9 total units in the United States, including 3 franchised units and 6 company-owned units. 3 new units were opened in the latest reporting year.
Is On the Hook Fish and Chips a good franchise to buy?
FranchiseVerdict rates On the Hook Fish and Chips as a B-grade franchise with a verdict score of 53 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.