On the Hook Fish and Chips
Formerly known as Other
Bottom line
- Total investment $359K – $1.1M including a $50K franchise fee, 7.0% ongoing royalty.
- Average unit revenue of $2.5M/year. Estimated payback in 0.5 years.
- Rated STRONG with a risk score of 50/100.
- Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one On the Hook Fish and Chips unit return on the cash you put in?
Unlevered ROIC · per unit
50%
In Yale's "attractive" band (30–60%)
Levered LBO scenario · Yale Crease Capital framing
What would 25 On the Hook Fish and Chips units return on equity?
Equity IRR · 5-yr
29.6%
3.66× MOIC
Year-1 DSCR
2.72×
EBITDA ÷ debt service
Equity required
$8.9M
on $19.8M purchase
Total debt
$11.0M
SBA $5.0M + senior + seller note
Overview
About
Franchisees operate one or two mobile food truck units serving fish and chips from established territories. Day-to-day operations include food preparation, truck maintenance, securing daily locations/permits, managing inventory, direct customer service, and revenue collection. The model requires significant hands-on owner involvement and logistics coordination.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 18 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Small, stagnant system with opaque financial claims, high fixed royalty floors, and operational complexity typical of high-variance mobile food businesses.
Score breakdown · what drove the 50 / 100 rating
- 01MEDOnly 9 units system-wide with no disclosed growth trajectory suggests limited brand momentum and scalability concerns
- 02MINORWide investment range ($359K-$1.06M) indicates inconsistent unit economics or significant geographic/operational variability
- 03MINORMinimum weekly royalties ($1,200-$2,100) create fixed cost burden regardless of revenue performance, risking profitability in slow periods
- 04MINORHigh average net income ($1.39M) appears inconsistent with small franchise size and may not be representative of typical franchisee experience
- 05MINORNo Item 19 financial performance representation in disclosure suggests franchisor reluctance to substantiate earnings claims
- 06MINORMobile food truck model carries operational complexity (vehicle maintenance, permits, weather dependency, location variability) not typical of static retail
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
20 numbers
One-time purchase · CSV download · Validation questions included
FDD download
On the Hook Fish and Chips · FDD (2025) PDF