FranchiseVerdict
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FV-01410·STRONGExcellent95

Kilwins

Food & Beverage - Ice Cream & DessertsFranchising since 1981Website
Investment
$295K – $880K
71st pct Ice Cream & D…
Avg revenue
$933K
47th pct Ice Cream & D…
Royalty
5.0%
10th pct Ice Cream & D…
Units
172
80th pct Ice Cream & D…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $295K – $880K including a $40K franchise fee, 5.0% ongoing royalty.
  • Average unit revenue of $933K/year (median $802K).
  • Rated STRONG with a risk score of 44/100. SBA loan default rate of 0.0% across 127 loans (below the industry average).
  • System growing at 15.9% CAGR over 3 years with 172 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Kilwins Chocolates Franchise, Inc.
Parent company
Kilwins MidCo LLC
Incorporated in
Michigan
HQ
1050 Bay View Road, Petoskey, Michigan 49770
Auditor
DoerenMayhew
Audited financials
Franchisor revenue
$13.9M
vs $16.4M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Kilwins unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $933,138
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restaurant
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $295K–$880K
Working capital
$
FDD reports $8K–$75K

Unlevered ROIC · per unit

15%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$93K
EBITDA margin
10.0%
Total invested
$629K
Payback
81 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Kilwins units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$560K

on $2.8M purchase

Total debt

$2.2M

SBA $1.4M + senior + seller note

Overview

About

Kilwins franchisees operate premium confectionery and fudge retail locations, primarily selling hand-made chocolates, taffy, and specialty candies. Day-to-day operations include managing inventory, staffing the retail counter, fulfilling custom orders, and maintaining production of in-store made goods. Locations typically target high-traffic tourist areas and upscale shopping districts.

CEO
Brian Britton
Founded
1981
FDD year
2025
States available
29

Item 7 · what it costs

The Vitals

Total investment
$295K – $880K
All-in to open one unit
Liquid capital
$8K – $75K
Cash you must have on hand
Franchise fee
$40K
Royalty
5.0%
typical 6–8%
Ad fund
n/d
Total fee load
5.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$933K
Per unit, per year
Median gross sales
$802K
Item 19 type
Gross Sales
Sample size
128 units
vs category median 18 · large
Range (low → high)
$260K$2.5M
Cohort dispersion
Transparency
7 / 5
vs category median 4 / 5 · above
Revenue rank47th
vs Food & Beverage - Ice Cream & Desserts peers
Investment cost rank71th
Lower investment ranks lower (better)
Royalty rate rank10th
Lower royalty = lower percentile (better)
Unit count rank80th
vs Food & Beverage - Ice Cream & Desserts peers
Risk score rank5th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
172
Opened
15
Last reporting year
Closed
6
Turnover rate
3.5%
Company-owned
4
Corporate units in the system
% franchised
98%
vs corporate-owned
Net growth (yr3)
+5.7%
Net unit change last year
3-yr CAGR
+15.9%
Compounded over last 3 years
2023
168+9
Franchised units
2024
159
Franchised units
2025
145
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 17 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 17 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
127
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

44
Risk · 0-100
STRONG44 / 100

Kilwins presents moderate-to-caution risk due to lack of earnings transparency, slow growth trajectory, historical litigation over franchisee conduct, and wide investment variance without disclosed profitability data.

Score breakdown · what drove the 44 / 100 rating

  1. 01MEDNo Item 19 (Average Unit Volume) disclosed despite $933k average revenue claim — inability or unwillingness to substantiate earnings
  2. 02MEDSlow unit growth of 5.7% YoY with 172 units suggests mature/saturating market with limited expansion momentum
  3. 03HIGH2011 litigation over non-compete violations and fraud indicates franchisee disputes and enforcement challenges
  4. 04MINORHigh investment range ($295k–$880k) with wide variance suggests unpredictable startup costs and location-dependent performance
  5. 05MEDSeasonal business model (confectionery/chocolates) creates cash flow volatility not addressed in disclosed metrics

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
1
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Michigan

Item 11

Training & Operations

Classroom training
43 hrs
On-the-job training
157 hrs
POS system
Kilwins POS System
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

21 numbers

Locked
(231) 347-••••
KCF is the franchisor, located at
MI
(609) 703-••••
NJ
(360) 902-••••
WA

One-time purchase · CSV download · Validation questions included

FDD download

Kilwins · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above