FranchiseVerdict
Handel’s Homemade Ice Cream logo
FV-01147·STRONGExcellent95

Handel’s Homemade Ice Cream

Food & Beverage - Ice Cream & DessertsFranchising since 1989Website
Investment
$461K – $997K
93rd pct Ice Cream & D…
Avg revenue
$1.1M
53rd pct Ice Cream & D…
Royalty
6.0%
27th pct Ice Cream & D…
Units
153
76th pct Ice Cream & D…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $461K – $997K including a $50K franchise fee, 6.0% ongoing royalty.
  • Average unit revenue of $1.1M/year (median $959K).
  • Rated STRONG with a risk score of 52/100. SBA loan default rate of 0.0% across 7 loans (below the industry average).
  • System growing at 66.7% CAGR over 3 years with 153 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Handel’s Enterprises, LLC
Parent company
Handel’s Holdco, LLC
Incorporated in
Delaware
HQ
3830 Starr Centre Drive, Canfield, Ohio 44406
Auditor
Schroedel, Scullin & Bestic, LLC
Audited financials
Franchisor revenue
$15.4M
vs $18.3M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Handel’s Homemade Ice Cream unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $1,061,425
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restaurant
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $461K–$997K
Working capital
$
FDD reports $20K–$50K

Unlevered ROIC · per unit

14%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$106K
EBITDA margin
10.0%
Total invested
$764K
Payback
86 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Handel’s Homemade Ice Cream units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$637K

on $3.2M purchase

Total debt

$2.5M

SBA $1.6M + senior + seller note

Overview

About

Franchisees operate ice cream retail shops focused on premium, homemade-style ice cream products. Day-to-day operations include inventory management, staff scheduling, in-store production/assembly, point-of-sale transactions, and local marketing to drive foot traffic in their protected territory.

CEO
Jennifer A. Schuler
Founded
1998
FDD year
2025
States available
15

Item 7 · what it costs

The Vitals

Total investment
$461K – $997K
All-in to open one unit
Liquid capital
$20K – $50K
Cash you must have on hand
Franchise fee
$50K
Royalty
6.0%
Percentage of Gross Revenue · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$1.1M
Per unit, per year
Median gross sales
$959K
Item 19 type
Actual Gross Revenues
Sample size
116 units
vs category median 18 · large
Range (low → high)
$188K$2.6M
Cohort dispersion
Transparency
7 / 5
vs category median 4 / 5 · above
Revenue rank53th
vs Food & Beverage - Ice Cream & Desserts peers
Investment cost rank93th
Lower investment ranks lower (better)
Royalty rate rank27th
Lower royalty = lower percentile (better)
Unit count rank76th
vs Food & Beverage - Ice Cream & Desserts peers
Risk score rank20th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
153
Opened
28
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
8
Corporate units in the system
% franchised
95%
vs corporate-owned
Net growth (yr3)
+23.9%
Net unit change last year
3-yr CAGR
+66.7%
Compounded over last 3 years
2023
145+29
Franchised units
2024
117
Franchised units
2025
87
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 9 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 9 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
7
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

52
Risk · 0-100
STRONG52 / 100

Handel's presents moderate-to-caution risk: litigation threatens brand integrity, missing profitability data obscures true returns, and regulatory missteps suggest inconsistent franchise operations oversight.

Score breakdown · what drove the 52 / 100 rating

  1. 01HIGHActive consumer class action litigation alleging false advertising regarding 'homemade' claims—core to brand identity and marketing
  2. 02MEDRegulatory action by California Commissioner regarding FDD delivery timing raises compliance concerns at corporate level
  3. 03MEDNet income not disclosed in Item 19—inability to assess actual profitability despite $1.06M average revenue
  4. 04MEDHigh initial investment range ($460k–$996k) with 6% royalty and no disclosed average net profit creates uncertainty on ROI timeline
  5. 05MINORRapid unit growth (23.9% YoY) may indicate quality control challenges or oversaturation in existing markets

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Designated Territory
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
2
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Ohio

Item 11

Training & Operations

Classroom training
4 hrs
On-the-job training
86 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

98 numbers

Locked
(619) 269-••••
CA
(330) 797-••••
OH
(949) 215-••••
CA

One-time purchase · CSV download · Validation questions included

FDD download

Handel’s Homemade Ice Cream · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above