Moxie Salon & Beauty Bar Franchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
Moxie Salon & Beauty Bar is a hair salon franchise offering blowouts, styling, hair, and beauty services in an upscale setting. Franchisees run the salons, managing stylists, appointments, and retail.
FranchiseVerdict summary · 2026
A MOXIE SALON & BEAUTY BAR franchise requires a total initial investment of $226K – $464K, including a $29K – $39K franchise fee and an ongoing 6.0% royalty[2]. Per the 2025 FDD, average unit revenue was $727K[2]. SBA 7(a) loans show a 0.0% charge-off rate across 10 loans[1]. FranchiseVerdict grade: A (Strongest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2025 FDD issuance
Overview
- Investment
- $226K – $464K
- 25th pct Personal Care…
- Avg gross sales
- $727K
- 25th pct Personal Care…
- Royalty
- 6.0%
- 10th pct Personal Care…
- Units
- 25
- 23rd pct Personal Care…
- SBA charge-off
- 0.0%
- % of SBA 7(a) loans not repaid · median varies by category
Quick verdict · Personal Care & Beauty · color = vs category peers
Green = favorable by >10% vs Personal Care & Beauty avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- Total investment $226K – $464K including a $29K franchise fee, 6.0% ongoing royalty.
- Average unit revenue of $727K/year (median $747K).
- Verdict A (Strongest tier), verdict score 84/100 (higher is better). SBA loan charge-off rate of 0.0% across 10 loans (well below the franchise average, based on all SBA 7(a) franchise lending, 2010–2025).
- System growing at 42.9% CAGR over 3 years with 25 total units. Strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Moxie BBB Franchising, LLC
- CEO title
- President and Chief Executive Officer
- Michael Sarao
- Incorporated in
- DE
- HQ
- 504 Bloomfield Avenue, Suite 202, Montclair, New Jersey 07042
- Auditor
- Costa Rothbort, Accountants & Advisors
- Audited financials
- Franchisor revenue
- $1.3M
- vs $753K prior year
Independent franchisee associations
- Independent Franchisee Association
Franchisee-led councils or alliances disclosed in Item 20. Indicates operator voice.
Affiliated brands
- Moxie Salon Advertising Fund
- Moxie Brand Building Fund
- Moxie Retail
Other brands the franchisor or its parent operates (Item 1).
Overview
About
- CEO
- Michael Sarao
- Headquarters
- NJ
- Founded
- 2013
- FDD year
- 2025
- States available
- 5
Can you afford it, and what does the money buy?
Entry cost runs 34% below the typical personal care & beauty franchise.
Source: FDD 2025 · Items 5–7
Full Item 7 breakdown13 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $39K | $39K | |
| Real Estate and Security Deposit (Lease and Utilities) | $2K | $12K | |
| Architect Feesnot refundable | $4K | $11K | |
| Leasehold Improvementsnot refundable | $45K | $165K | |
| Signature Buildout Package (Furniture, Fixtures, Equipment, Opening Inventory, Signage) & Small Equipment / Tech and Productsnot refundable | $85K | $140K | |
| Computer System, Software, Credit Card Processing Equipment, Training and Supportnot refundable | $2K | $4K | |
| Insurancenot refundable | $900 | $2K | |
| Other Suppliesnot refundable | $500 | $2K | |
| Training Expensesnot refundable | $0 | $3K | |
| Opening Advertising Feenot refundable | $5K | $5K | |
| Licenses and Permitsnot refundable | $500 | $3K | |
| Legal and Accounting - Professional Feesnot refundable | $3K | $5K | |
| Additional Funds (3-6 month period)not refundable | $40K | $75K | |
| Total initial investment | $226K | $464K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $226K – $464K
- Top 40% of category vs category
- Liquid capital req'd
- $40K – $75K
- Middle of category vs category
- Franchise fee
- $29K – $39K
- Top 40% of category vs category
- Royalty
- 6.0%
- percentage · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $450 |
| Training fee | $500 |
| Transfer fee | $20K |
| Renewal fee | $10K |
| Total fee load | 8.0% of rev |
What do units actually make?
Average unit sales land near the personal care & beauty norm.
Source: FDD 2025 · Item 19
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$160K
22.0% margin
Unlevered ROIC
40%
EBITDA / total invested capital
Payback
30 mo
cash-on-cash, unlevered
Financial Performance
- Avg gross sales
- $727K
- Per unit, per year
- Median gross sales
- $747K
Gross sales are revenue before expenses — not profit. Actual owner earnings depend on rent, labor, royalties, marketing fees, and debt service.
- Item 19 type
- Gross Revenue by cohort (affiliate vs. franchised, by opening year)
- Sample size
- 19 units
- vs category median 33
- Range (low → high)
- $311K→$1.9M
- Cohort dispersion (min → max)
- Reporting year
- 2025
- Fiscal year the figures cover
- Transparency
- 4 / 10
- vs category median 4 / 10 · typical
Compared against 200 Personal Care & Beauty brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Unit economics
Average unit generates $727K/year in gross sales. Revenue-to-investment ratio: 2.1x.
Fee burden
Total ongoing fee load of 8.0% (near the Personal Care & Beauty average).
Disclosure
Transparency score 4/10 — this franchisor discloses detailed breakdowns (quartiles, segments, or cohort data). Buyers can model unit economics with higher confidence.
Operator retention
System expanding at 42.9% CAGR over 3 years across 25 units — operators are staying and new ones are joining.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Personal Care & Beauty averages
How Moxie Salon & Beauty Bar Compares
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 25
- Opened
- 6
- Last reporting year
- Closed
- 1
- Terminated
- 1
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 10.0%
- Company-owned
- 5
- Corporate units in the system
- % franchised
- 80%
- vs corporate-owned
- Net growth (3-yr)
- +42.9%
- Net unit change over 3 years
- 3-yr CAGR
- +42.9%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 5
- Closed (3yr)
- 1
- Terminated (3yr)
- 1
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 2
- Reacquired (3yr)
- 1
- Franchisor bought back
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 9 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- Michigan
States where the franchisor is registered to sell new franchises (FDD registration filings).
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 10
- Loan volume
- $2.5M
- Median loan
- $249K
- average
- Charge-off rate
- 0.0%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 4
- Defaults
- 0
Vintage analysis
Moxie Salon & Beauty Bar charge-off rate by loan vintage
Top lenders financing Moxie Salon & Beauty Bar franchisees
Showing 3 of 4 lenders. The full breakdown — every lender, state distribution, interest rates & risk ratings — is in the SBA Lending Report below.
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into Moxie Salon & Beauty Bar's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 4 lenders with concentration factor
- Per-state charge-off rates across 1 states
- Startup risk premium and job creation velocity
Instant access. No subscription.
With a 0.0% charge-off rate across 10 loans, banks have historically viewed this brand favorably for lending.
What could kill this investment?
SBA loans charge off at 0.0% — 100% below the 16.0% national norm, i.e. lower lender-observed risk.
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Moxie presents elevated risk due to undisclosed profitability, corporate going concern status, active franchisee litigation, and unprotected territories—warranting deep validation before $225K+ commitment.
Litigation (Item 3)
Moxie BBB Franchising LLC v. Jennifer Caluri, JC Consulting II, Inc., and JC Marketing Inc. (Superior Court of New Jersey, Bergen County, No. BER-L-003912-24) — suit to enforce covenant-not-to-compete and non-solicitation.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Costa Rothbort, Accountants & Advisors
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
ⓘ These are the parent company's consolidated financials (the parent guarantees the franchisor), not this brand's standalone results — the figure reflects the whole corporate group, not this brand alone.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
Score breakdown · what drove the 84 / 100 verdict
- 01HIGHGoing Concern status is FALSE — indicates financial instability or accounting irregularities at corporate level
- 02HIGHActive litigation over non-compete/non-solicitation suggests franchisee disputes and potential enforcement challenges
- 03MINORNo net income disclosure (Item 19) prevents ROI validation — 17.6% YoY growth may mask profitability problems
- 04MINORUnprotected territory creates direct competition risk between franchisees and potential cannibalization
- 05MINORHigh initial investment ($225,900–$464,000) combined with 6% royalty on $818K avg revenue leaves thin margin for error
- 06MINORModest unit count (25 locations) with only 4-unit net growth YoY suggests slower scaling than claimed
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 8.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 3 |
| Territory type | protected |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 10 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 10 days |
| Termination groundsℹ | 3 |
| Curable defaultsℹ | 4 |
| Mandatory arbitration | No |
| Arbitration location | Montclair, New Jersey |
| Jury trial waiver | No |
| Governing law | NJ |
| Litigation count | 1 |
View Item 3 litigation summary
Moxie BBB Franchising LLC v. Jennifer Caluri, JC Consulting II, Inc., and JC Marketing Inc. (Superior Court of New Jersey, Bergen County, No. BER-L-003912-24) — suit to enforce covenant-not-to-compete and non-solicitation.
Items 10, 11
Training & Operations
- Classroom training
- 12 hrs
- On-the-job training
- 45 hrs
- Training location
- Franchisor headquarters or affiliate-owned Salon location (Phase 1); franchisee's location (Phase 2)
- Ongoing training
- Required
- Time to open
- 9 mo
- From signing to launch
- Site selection
- Franchisee selects; franchisor approves
- Franchisor financing
- Not offered
- Item 10
Items 5 & 11
Franchisor Support
Item 20 · call current owners
Franchisee Contacts
27 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
MOXIE SALON & BEAUTY BAR · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a MOXIE SALON & BEAUTY BAR franchise?
The total investment to open a MOXIE SALON & BEAUTY BAR franchise ranges from $226K – $464K, with an initial franchise fee of $29K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do MOXIE SALON & BEAUTY BAR franchise owners earn?
According to Item 19 of the MOXIE SALON & BEAUTY BAR FDD, the average gross sales per unit is $727K. The median is $747K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is MOXIE SALON & BEAUTY BAR's franchise failure rate?
Based on SBA 7(a) loan data, MOXIE SALON & BEAUTY BAR has a charge-off rate of 0.0% across 10 loans, meaning 0.0% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many MOXIE SALON & BEAUTY BAR franchise locations are there?
As of their most recent FDD filing, MOXIE SALON & BEAUTY BAR has 25 total units in the United States, including 20 franchised units and 5 company-owned units. 6 new units were opened in the latest reporting year.
Is MOXIE SALON & BEAUTY BAR a good franchise to buy?
FranchiseVerdict rates MOXIE SALON & BEAUTY BAR as a A-grade franchise with a verdict score of 84 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.