FranchiseVerdict
Salted Barber logo
FV-02218·MODERATEExcellent86

Salted Barber

Personal Services - Beauty & SalonFranchising since 2026Website
Investment
$254K – $390K
51st pct Beauty & Salon
Avg revenue
$667K
48th pct Beauty & Salon
Royalty
6.0%
18th pct Beauty & Salon
Units
2
9th pct Beauty & Salon
SBA default

Bottom line

  • Total investment $254K – $390K including a $40K franchise fee, 6.0% ongoing royalty.
  • Average unit revenue of $667K/year. Estimated payback in 2.0 years.
  • Rated MODERATE with a risk score of 63/100.
  • No protected territory and the franchisor reserves the right to compete in your area. Clarify territorial boundaries before signing.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Salted Barber Franchising, LLC
Parent company
None
Incorporated in
California
HQ
12853 El Camino Real P7, San Diego, California 92130
Auditor
Kezos & Dunlavy
Audited financials
Franchisor revenue
$0
Most recent fiscal year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Salted Barber unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $666,512
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: personal services
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $254K–$390K
Working capital
$
FDD reports $15K–$30K

Unlevered ROIC · per unit

41%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$140K
EBITDA margin
21.0%
Total invested
$345K
Payback
30 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Salted Barber units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$1.9M

on $9.3M purchase

Total debt

$7.5M

SBA $4.7M + senior + seller note

Overview

About

Salted Barber franchisees operate upscale men's barbershops offering haircuts, beard grooming, and related services. Day-to-day operations include managing 2-5 barbers, scheduling appointments, inventory management of grooming products, and customer relationship management in a service-based retail environment.

CEO
Danielle Hiser
Founded
2025
FDD year
2026
States available
1

Item 7 · what it costs

The Vitals

Total investment
$254K – $390K
All-in to open one unit
Liquid capital
$15K – $30K
Cash you must have on hand
Franchise fee
$40K
Royalty
6.0%
percentage of gross revenues · typical 6–8%
Ad fund
n/d
Total fee load
7.0%
vs 9–13% typical
Payback period
2.0 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$667K
Per unit, per year
Median gross sales
Item 19 type
Affiliate-Owned
Sample size
2 units
vs category median 34 · small
Range (low → high)
$417K$916K
Cohort dispersion
Transparency
6 / 5
vs category median 4 / 5 · above
Revenue rank48th
vs Personal Services - Beauty & Salon peers
Investment cost rank51th
Lower investment ranks lower (better)
Royalty rate rank18th
Lower royalty = lower percentile (better)
Unit count rank9th
vs Personal Services - Beauty & Salon peers
Risk score rank57th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
2
Opened
0
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
2
Corporate units in the system
% franchised
0%
vs corporate-owned
Multi-unit owners
25.0%
2024
0±0
Franchised units
2025
0
Franchised units
2026
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 12 · 1 state reported

The Territory Map

FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.

1

states with franchisees (per FDD Item 12)

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

63
Risk · 0-100
MODERATE63 / 100

Micro-franchise system with unverified financials, no growth trajectory, unprotected territory, and franchisor going concern issues presents elevated risk despite moderate unit economics.

Score breakdown · what drove the 63 / 100 rating

  1. 01MINOROnly 2 units operating with unknown/stagnant growth trajectory raises viability concerns
  2. 02MEDNo Item 19 financial data disclosed despite $666.5K average revenue claim — unverifiable performance
  3. 03MINORUnprotected territory creates direct competition risk; no exclusivity guarantee for $254K+ investment
  4. 04HIGHGoing Concern designation indicates potential financial distress at franchisor level
  5. 05MINOR6% royalty on $666.5K average revenue = $40K annual fees with minimal franchisor support infrastructure for only 2 units

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
radius
Protected territory
No
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
California

Item 11

Training & Operations

Classroom training
10 hrs
On-the-job training
8 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

1 numbers

Locked
(858) 524-••••
The Franchisor is Salted Barber Franchising, LLC, located at
CA

One-time purchase · CSV download · Validation questions included

FDD download

Salted Barber · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above