Help-U-Sell Real Estate Franchise Cost, Revenue & Review 2026
- Investment
- $30K – $68K
- Disclosed sales
- not disclosed
- SBA charge-off
- 33.3%
- on 12 loans
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
Help-U-Sell Real Estate is a residential brokerage franchise built on a set-fee model that saves sellers on commissions. Franchisees run local brokerages, recruiting agents and managing listings, sales, and transactions.
FranchiseVerdict summary · 2026
A Help-U-Sell Real Estate franchise requires a total initial investment of $30K – $68K, including a $18K franchise fee and an ongoing 6.0% royalty[2]. This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. SBA 7(a) loans show a 33.3% charge-off rate across 12 loans[1]. FranchiseVerdict grade: F (Weakest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: medium - issued 12 to 24 months ago; a newer filing is likely on file
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✓ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored4 of 5 headline figures on this page cite a page of the filing; the rest are marked “Not cited” beside the figure.
Overview
- Investment
- $30K – $68K
- 10th pct Real Estate
- Avg gross sales
- N/A
- Royalty
- 6.0%
- 24th pct Real Estate
- Units
- 42
- 29th pct Real Estate
- SBA charge-off
- 33.3%
- % of SBA 7(a) loans not repaid · median varies by category
Quick verdict · Real Estate · color = vs category peers
Green = favorable by >10% vs Real Estate median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $30K – $68K including a $18K franchise fee, 6.0% ongoing royalty.
- RETURNSThis franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that.
- RISKVerdict F (Weakest tier), verdict score 14/100 (higher is better). SBA loan charge-off rate of 33.3% across 12 loans (well above the 16% franchise average, based on all SBA 7(a) franchise lending, 2010–2025).
- GROWTHNegative: net -9 franchised outlets in the latest year (0 opened, 0 closed) (Item 20).
- FLAGBankruptcy history disclosed in the FDD. Review Item 4 for details before proceeding.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Infinium Realty Group, Inc.
- Predecessor
- Realty Information Systems, Inc. (RIS); S&S Acquisition Corporation; Help-U-Sell, Inc. (HUS)
- Prior franchisor entity
- CEO title
- Chief Executive Officer
- Jack Bailey
- Incorporated in
- DE
- HQ
- 7856 N Glen Harbor Blvd., Glendale AZ 85307
- Auditor
- Baldwin Moffitt Behm LLP
- Audited financials
- Franchisor revenue
- $414K
- vs $483K prior year
Overview
About
- CEO
- Jack Bailey
- Headquarters
- AZ
- Founded
- 2008
- FDD year
- 2025
- States available
- 14
Can you afford it, and what does the money buy?
Entry cost runs 63% below the typical real estate franchise.
Source: FDD 2025 · Items 5–7
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $18K | $18K |
| Working capital (3–6 mo) | $3K | $8K |
| Equipment, build-out, other | $9K | $42K |
| Total initial investment | $30K | $68K |
Source: Help-U-Sell Real Estate 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $30K – $68K
- Top 40% of category vs category
- Liquid capital req'd
- $3K – $8K
- Top 40% of category vs category
- Franchise fee
- $18K – $18K
- Top 40% of category vs category
- Royalty
- 6.0%
- typical 6–8%
- Ad fund
- 0.0%
- typical 3–5%
- Total fee load
- 6.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 0.0% |
| Technology fee | $250 |
| Transfer fee | $2K |
| Renewal fee | $2K |
| Total fee load | 6.0% of rev |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Help-U-Sell Real Estate makes no financial performance representation in Item 19 of its FDD - a voluntary item under the FTC Franchise Rule - so no unit revenue figures are disclosed. The return models need a revenue figure to start from, and the operating costs that turn gross sales into a profit are in no FDD. Enter your own and the calculator runs on your assumptions — nothing here is modelled until you do.
Returns model · single-unit ROIC
What would one Help-U-Sell Real Estate unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for annual revenue, COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
No financial performance representation
This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that.
Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 6.0% — below the Real Estate median of 7.5%.
Disclosure
This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Operator retention
System contracting at -39.7% CAGR over 3 years. Investigate whether closures are franchisor-driven consolidation or franchisee exits.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Real Estate medians
How Help-U-Sell Real Estate Compares
Category median of published Real Estate brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 42
- Opened
- 0
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 10
- Term expired, not renewed (per Item 20)
- Turnover rate
- 90.2%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 98%
- vs corporate-owned
- Net growth (3-yr)
- -39.7%
- Net unit change over 3 years
- 3-yr CAGR
- -39.7%
- Compounded over last 3 years
Last fiscal year · Item 20 exits and transfers
- Terminated
- 0
- Not renewed
- 10
- Transferred
- 0
- Reacquired
- 1
- Franchisor bought back
- Signed, not yet open
- 0
- 0.00 per open outlet · Item 20 Table 5
- Projected new
- 3
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 16 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- California
- Hawaii
- Illinois
- Indiana
- Michigan
- Minnesota
- New York
- North Dakota
- Rhode Island
- South Dakota
- Washington
- Wisconsin
States where the franchisor is registered to sell new franchises (FDD registration filings).
Where the owners are · Item 20 owner list
47 current owners across 16 states.
- CA 21
- AZ 5
- TX 3
- FL 2
- MI 2
- PA 2
- UT 2
- VA 2
- AL 1
- HI 1
- ID 1
- MN 1
- +4 more states
Counts only, from the list the franchisor prints in Item 20. Names and phone numbers are for your own due diligence and are not shown here.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 12
- Loan volume
- $383K
- Median loan
- $25K
- 50th percentile
- Charge-off rate
- 33.3%
- on 12 loans · rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 66.7%
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 9
- Defaults
- 4
- Typical loan rate
- N/A
- Franchised industry avg
- 14.8%
- brand above franchise avg ↑
- Jobs supported
- 52
- 13.6 per loan
- Lender concentration
- 25%
- top lender's share
Franchise vs independent — in offices of real estate agents and brokers, franchised businesses charge off at 14.8% vs 29.6% for independents — franchising is associated with 50% lower SBA default risk in this category.
Top lenders financing Help-U-Sell Real Estate franchisees
Showing 3 of 9 lenders. The full breakdown — every lender, state distribution, interest rates & risk ratings — is in the SBA Lending Report below.
Explore lender portfolios on Bank Reports or regional data on State Reports.
Lender network · 7(a) + 504
SBA Lending Report
Full lending analysis for Help-U-Sell Real Estate from SBA 7(a) FOIA data.
- Principal loss rate
- 28.3%
- Avg SBA guarantee
- 55%
- Avg chargeoff amount
- $27K
- Lender concentration
- 25.0%
- Job velocity
- 13.6 per $100K
- NAICS benchmark
- 8.5%
- NAICS 531210
- Jobs supported
- 52
Top SBA lendersTop lender holds 25% of loans
| # | Lender | Loans | Volume | Default % |
|---|---|---|---|---|
| 1 | U.S. Bank, National Association | 3 | $85K | 33.3% |
| 2 | SouthState Bank, National Association | 2 | $50K | 0.0% |
| 3 | JPMorgan Chase Bank, National Association | 1 | $30K | 100.0% |
| 4 | Bank of America, National Association | 1 | $10K | 0.0% |
| 5 | KeyBank National Association | 1 | $63K | 0.0% |
| 6 | Newtek Small Business Finance, Inc. | 1 | $75K | 0.0% |
| 7 | PNC Bank, National Association | 1 | $25K | 100.0% |
| 8 | Zions Bank, A Division of | 1 | $20K | 100.0% |
| 9 | Border Bank | 1 | $25K | 0.0% |
Geographic failure vector
| State | Loans | Defaults | Rate |
|---|---|---|---|
| CACalifornia | 5 | 2 | 40.0% |
| VAVirginia | 2 | 0 | 0.0% |
| COColorado | 1 | 0 | 0.0% |
| INIndiana | 1 | 1 | 100.0% |
| NDNorth Dakota | 1 | 0 | 0.0% |
| OHOhio | 1 | 0 | 0.0% |
| UTUtah | 1 | 1 | 100.0% |
SBA 7(a) lending trend
Source: SBA 7(a) + 504 FOIA loan-level data, matched by FranchiseVerdict
A 33.3% charge-off rate means roughly 1 in 3 franchisees failed to repay their SBA loan. Investigate what changed.
What could kill this investment?
SBA loans charge off at 33.3% — 108% above the 16.0% national norm, i.e. higher lender-observed risk.
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Declining unit count, regulatory history, undisclosed financials, and small system size present material risk for franchisee capital recovery.
Litigation (Item 3)
Subject: officers or affiliates. The franchisor is not a named party in these cases.
One governmental action: January 31, 2018 Settlement Order with State of Washington (Case S-18-2367-18-CO01) related to unregistered sale of franchise in Washington in 2016; paid $1,000 penalty.
Bankruptcy (Item 4)
Subject: the company or an affiliate. Disclosed (Item 4 covers the last 10 years)
Predecessor Realty Information Systems, Inc. (RIS) filed Chapter 11 bankruptcy (Case No. BK-N-08-50463-N-GWZ) in US Bankruptcy Court, District of Nevada, on March 28, 2008. Assets sold to Infinium Realty Group, Inc. on December 30, 2008. No bankruptcy for current franchisor required to be disclosed.
Audited financials (Item 21)
Yes · Baldwin Moffitt Behm LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Consolidated revenue of Infinium Realty Group, Inc. and subsidiary (FY ended Dec 31, 2024). Single 'REVENUE' line with no further breakdown. Audited consolidated financials include wholly-owned subsidiary LogiicIT Ltd (audited by other auditors). Going-concern/impairment context: FY2024 net loss of $712,950 driven largely by a $491,333 trademark impairment.
ⓘ These are the parent company's consolidated financials (the parent guarantees the franchisor), not this brand's standalone results — the figure reflects the whole corporate group, not this brand alone.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Kickbacks from required suppliers: No
- Must buy proprietary products: No
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: Yes
Score breakdown · what drove the 14 / 100 verdict
- 01MEDSignificant unit decline of 18% year-over-year suggests system contraction and franchisee dissatisfaction
- 02MEDNo Item 19 financial performance representations disclosed, making it impossible to validate earning potential
- 03HIGHPrior litigation and unregistered franchise sale penalty (2018) indicates compliance/regulatory issues
- 04MINOR6% royalty on gross revenue (not net) creates cash flow pressure, especially in declining market
- 05MED41 remaining units is a very small franchise system with limited brand recognition and support infrastructure
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 6.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 1 |
| Territory type | Protected territory |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory radius | 1 mi |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Not allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 3 years |
| Right of first refusalℹ | Yes |
| RoFR response window | 30 days |
| Termination notice | 30 days |
| Curable defaultsℹ | 1 |
| Mandatory arbitration | No |
| Arbitration location | FL |
| Jury trial waiver | No |
| Governing law | FL |
| Litigation count | 1 |
View Item 3 litigation summary
One governmental action: January 31, 2018 Settlement Order with State of Washington (Case S-18-2367-18-CO01) related to unregistered sale of franchise in Washington in 2016; paid $1,000 penalty.
Items 10, 11
Training & Operations
- Classroom training
- 35 hrs
- On-the-job training
- 5 hrs
- Training location
- Sarasota, Florida or another location designated by franchisor
- Ongoing training
- Required
- Time to open
- 2 mo
- From signing to launch
- Site selection
- Franchisee selects; franchisor approves
- Franchisor financing
- Offered
- Item 10
- POS system
- Office Management System (OMS)
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Office Management System (OMS)
Item 20 · call current owners
Franchisee Contacts
47 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Help-U-Sell Real Estate franchise?
The total investment to open a Help-U-Sell Real Estate franchise ranges from $30K – $68K, with an initial franchise fee of $18K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Help-U-Sell Real Estate franchise owners earn?
Help-U-Sell Real Estate makes no financial performance representation in Item 19 of its FDD - a voluntary item under the FTC Franchise Rule - so no unit revenue figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Who owns Help-U-Sell Real Estate?
Help-U-Sell Real Estate is franchised by Infinium Realty Group, Inc.. Source: FDD Item 1, 2025 filing.
What is Item 19 in the Help-U-Sell Real Estate FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Help-U-Sell Real Estate FDD and qualifies whose outlets they describe.
What is Help-U-Sell Real Estate's franchise failure rate?
Based on SBA 7(a) loan data, Help-U-Sell Real Estate has a charge-off rate of 33.3% across 12 loans, meaning 33.3% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many Help-U-Sell Real Estate franchise locations are there?
As of their most recent FDD filing, Help-U-Sell Real Estate has 42 total units in the United States, including 41 franchised units and 1 company-owned units.
Is Help-U-Sell Real Estate a good franchise to buy?
FranchiseVerdict rates Help-U-Sell Real Estate as a F-grade franchise with a verdict score of 14 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.