FranchiseVerdict
THE DOAN GROUP logo
FV-02624·MODERATEExcellent91

The Doan Group

Real EstateFranchising since 2020Website
Investment
$14K – $68K
4th pct Real Estate
Avg revenue
$350K
16th pct Real Estate
Royalty
22.0%
68th pct Real Estate
Units
26
22nd pct Real Estate
SBA default

Bottom line

  • Total investment $14K – $68K including a $10K franchise fee, 22.0% ongoing royalty.
  • Average unit revenue of $350K/year (median $107K).
  • Rated MODERATE with a risk score of 57/100.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Woodland Capital Franchising, Inc.
Incorporated in
Georgia
HQ
5090 Highway 212, Covington, Georgia 30016
Auditor
Baker Tilly US, LLP
Audited financials
Franchisor revenue
$1.8M
vs $1.5M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one THE DOAN GROUP unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $350,355
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $14K–$68K
Working capital
$
FDD reports $600–$2K

Unlevered ROIC · per unit

-8%

Negative

0%30–60% Yale band80%

Store EBITDA · annual
$-4K
EBITDA margin
-1.0%
Total invested
$42K
Payback
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

The Doan Group franchisees appear to operate service-based or real estate-adjacent businesses generating ~$350K in annual revenue. Without disclosed business details, the exact nature of daily operations and service delivery model remains unclear, limiting due diligence depth.

CEO
Timothy William Paul Davis
Founded
2020
FDD year
2025
States available
24

Item 7 · what it costs

The Vitals

Total investment
$14K – $68K
All-in to open one unit
Liquid capital
$600 – $2K
Cash you must have on hand
Franchise fee
$10K
Royalty
22.0%
Gross Revenues · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
24.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$350K
Per unit, per year
Median gross sales
$107K
Item 19 type
Historical Gross Receipts
Sample size
36 units
vs category median 41
Range (low → high)
$15K$2.0M
Cohort dispersion
Transparency
4 / 5
vs category median 0 / 5 · above
Revenue rank16th
vs Real Estate peers
Investment cost rank4th
Lower investment ranks lower (better)
Royalty rate rank68th
Lower royalty = lower percentile (better)
Unit count rank22th
vs Real Estate peers
Risk score rank29th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
26
Opened
8
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
+44.4%
Net unit change last year
3-yr CAGR
+4.0%
Compounded over last 3 years
2023
26+8
Franchised units
2024
18
Franchised units
2025
25
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 13 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 13 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

57
Risk · 0-100
MODERATE57 / 100

The Doan Group presents elevated risk due to absent profitability data, going concern status, aggressive royalty rates, and insufficient system maturity to validate franchisee success rates.

Score breakdown · what drove the 57 / 100 rating

  1. 01MEDNo Item 19 (Average Net Income) disclosed — impossible to assess actual profitability despite $350K average revenue
  2. 02MINOR22% royalty rate is substantially high, reducing net margins significantly on ~$350K average revenue
  3. 03HIGHGoing Concern status is False — suggests the franchisor may have liquidity or operational sustainability issues
  4. 04MINORRapid unit growth (44.4% YoY) without profitability transparency raises quality-of-growth concerns and potential oversaturation risk
  5. 05MINORWide investment range ($14,050–$68,000) indicates inconsistent territory valuations or undefined startup costs
  6. 06MEDOnly 26 units system-wide — limited track record and small sample size for validating business model viability

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Municipal or county boundaries, or by contiguous zip codes
Protected territory
Yes
Initial term
5 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
No
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Georgia

Item 11

Training & Operations

Classroom training
14 hrs
On-the-job training
0 hrs
POS system
eDoan
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

18 numbers

Locked
(215) 918-••••
PA
(215) 317-••••
FL
(863) 513-••••
FL

One-time purchase · CSV download · Validation questions included

FDD download

THE DOAN GROUP · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above