The Doan GroupFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A THE DOAN GROUP franchise requires a total initial investment of $14K – $68K, including a $10K franchise fee and an ongoing 22.0% royalty[2]. Per the 2025 FDD, average unit revenue was $350K[2]. Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $14K – $68K
- 2nd pct Real Estate
- Avg gross sales
- $350K
- 14th pct Real Estate
- Royalty
- 22.0%
- 51st pct Real Estate
- Units
- 26
- 18th pct Real Estate
- SBA default
- N/A
Quick verdict · Real Estate · color = vs category peers
Green = >15% above Real Estate avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Each dollar invested generates 8.5x in gross revenue, well above the typical 1.5-2.5x range.
The system grew 44% year-over-year. Fast growth means demand, but can strain support.
Bottom line
- Total investment $14K – $68K including a $10K franchise fee, 22.0% ongoing royalty.
- Average unit revenue of $350K/year (median $107K).
- Verdict A (Top Quintile) with a risk score of 14/100.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Woodland Capital Franchising, Inc.
- Incorporated in
- GA
- HQ
- 5090 Highway 212, Covington, Georgia 30016
- Auditor
- Baker Tilly US, LLP
- Audited financials
- Franchisor revenue
- $1.8M
- vs $1.5M prior year
Overview
About
The Doan Group franchisees appear to operate service-based or real estate-adjacent businesses generating ~$350K in annual revenue. Without disclosed business details, the exact nature of daily operations and service delivery model remains unclear, limiting due diligence depth.
- CEO
- Timothy William Paul Davis
- Headquarters
- GA
- Founded
- 2020
- FDD year
- 2025
- States available
- 24
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $10K | $10K |
| Working capital (3–6 mo) | $600 | $2K |
| Equipment, build-out, other | $3K | $57K |
| Total initial investment | $14K | $68K |
Source: THE DOAN GROUP 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$-4K
-1.0% margin
Unlevered ROIC
-8%
EBITDA / total invested capital
Payback
—
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $14K – $68K
- Better than avg vs category
- Liquid capital req'd
- $600 – $2K
- Better than avg vs category
- Franchise fee
- $10K – $50K
- Better than avg vs category
- Royalty
- 22.0%
- Gross Revenues · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 24.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 22.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $100 |
| Transfer fee | $5K |
| Total fee load | 24.0% of rev |
At 24.0% total fee load, roughly $84K per year goes to the franchisor before you pay a single operating expense.
Financial Performance
- Avg gross sales
- $350K
- Per unit, per year
- Median gross sales
- $107K
- Item 19 type
- Historical Gross Receipts
- Sample size
- 36 units
- vs category median 41
- Range (low → high)
- $15K→$2.0M
- Cohort dispersion (min → max)
- Transparency
- 4 / 5
- vs category median 0 / 5 · above
Compared against 121 Real Estate brands
Revenue is 8.5x the investment midpoint. At typical franchise margins, this suggests a payback under 3 years.
vs Real Estate averages
How The Doan Group Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 26
- Opened
- 8
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (yr3)
- +44.4%
- Net unit change last year
- 3-yr CAGR
- +4.0%
- Compounded over last 3 years
3-year detail · Item 20
- Transfers (3yr)
- 6
- Projected new
- 16
- Franchisor's next-year forecast
- Transfer rate
- 23.1%
- Owners selling to other franchisees
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 13 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
The Doan Group presents elevated risk due to absent profitability data, going concern status, aggressive royalty rates, and insufficient system maturity to validate franchisee success rates.
Litigation (Item 3)
No litigation required to be disclosed
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Baker Tilly US, LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 14 / 100 rating
- 01MEDNo Item 19 (Average Net Income) disclosed — impossible to assess actual profitability despite $350K average revenue
- 02MINOR22% royalty rate is substantially high, reducing net margins significantly on ~$350K average revenue
- 03HIGHGoing Concern status is False — suggests the franchisor may have liquidity or operational sustainability issues
- 04MINORRapid unit growth (44.4% YoY) without profitability transparency raises quality-of-growth concerns and potential oversaturation risk
- 05MINORWide investment range ($14,050–$68,000) indicates inconsistent territory valuations or undefined startup costs
- 06MEDOnly 26 units system-wide — limited track record and small sample size for validating business model viability
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 5 years |
| Territory type | Municipal or county boundaries, or by contiguous zip codes |
| Protected territory | Yes |
| Exclusive territoryℹ | Yes |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | No |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Georgia |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed
Items 10, 11
Training & Operations
- Classroom training
- 14 hrs
- On-the-job training
- 0 hrs
- Training location
- On-site and corporate
- Ongoing training
- Required
- POS system
- eDoan
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: eDoan
Item 20 · call current owners
Franchisee Contacts
18 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
THE DOAN GROUP · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a THE DOAN GROUP franchise?
The total investment to open a THE DOAN GROUP franchise ranges from $14K – $68K, with an initial franchise fee of $10K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do THE DOAN GROUP franchise owners earn?
According to Item 19 of the THE DOAN GROUP FDD, the average gross sales per unit is $350K. The median is $107K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is THE DOAN GROUP's franchise failure rate?
SBA 7(a) loan charge-off data is not available for THE DOAN GROUP (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many THE DOAN GROUP franchise locations are there?
As of their most recent FDD filing, THE DOAN GROUP has 26 total units in the United States, including 25 franchised units and 0 company-owned units. 8 new units were opened in the latest reporting year.
Is THE DOAN GROUP a good franchise to buy?
FranchiseVerdict rates THE DOAN GROUP as a A-grade franchise with a risk score of 14 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.