Moxie Salon & Beauty Bar
Formerly known as Moxie Pest Control
Bottom line
- Total investment $226K – $464K including a $39K franchise fee, 6.0% ongoing royalty.
- Average unit revenue of $818K/year (median $833K).
- Rated STRONG with a risk score of 52/100. SBA loan default rate of 0.0% across 18 loans (below the industry average).
- System growing at 42.9% CAGR over 3 years with 25 total units — strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one MOXIE SALON & BEAUTY BAR unit return on the cash you put in?
Unlevered ROIC · per unit
45%
In Yale's "attractive" band (30–60%)
Levered LBO scenario · Yale Crease Capital framing
What would 25 MOXIE SALON & BEAUTY BAR units return on equity?
Equity IRR · 5-yr
39.8%
5.33× MOIC
Year-1 DSCR
2.13×
EBITDA ÷ debt service
Equity required
$3.6M
on $12.3M purchase
Total debt
$8.7M
SBA $5.0M + senior + seller note
Overview
About
Franchisees operate salon and beauty bar locations offering services such as hair styling, nail care, waxing, and cosmetic treatments. Day-to-day operations involve managing staff scheduling, inventory (products and supplies), customer appointments, and maintaining service quality standards while paying 6% of gross revenues to corporate. Success depends on local marketing, staff retention, and foot traffic in the assigned territory.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 8 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Moxie presents elevated risk due to undisclosed profitability, corporate going concern status, active franchisee litigation, and unprotected territories—warranting deep validation before $225K+ commitment.
Score breakdown · what drove the 52 / 100 rating
- 01HIGHGoing Concern status is FALSE — indicates financial instability or accounting irregularities at corporate level
- 02HIGHActive litigation over non-compete/non-solicitation suggests franchisee disputes and potential enforcement challenges
- 03MINORNo net income disclosure (Item 19) prevents ROI validation — 17.6% YoY growth may mask profitability problems
- 04MINORUnprotected territory creates direct competition risk between franchisees and potential cannibalization
- 05MINORHigh initial investment ($225,900–$464,000) combined with 6% royalty on $818K avg revenue leaves thin margin for error
- 06MINORModest unit count (25 locations) with only 4-unit net growth YoY suggests slower scaling than claimed
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
26 numbers
One-time purchase · CSV download · Validation questions included
FDD download
MOXIE SALON & BEAUTY BAR · FDD (2025) PDF