Moxie Salon & Beauty BarFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A MOXIE SALON & BEAUTY BAR franchise requires a total initial investment of $226K – $464K, including a $39K franchise fee and an ongoing 6.0% royalty[2]. Per the 2025 FDD, average unit revenue was $818K[2]. Verdict grade: A. Run a live ROI scan →
Data last verified June 21, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $226K – $464K
- 23rd pct Personal Care…
- Avg gross sales
- $818K
- 25th pct Personal Care…
- Royalty
- 6.0%
- 9th pct Personal Care…
- Units
- 25
- 21st pct Personal Care…
- SBA default
- N/A
Quick verdict · Personal Care & Beauty · color = vs category peers
Green = >15% above Personal Care & Beauty avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
The system grew 18% year-over-year. Fast growth means demand, but can strain support.
Bottom line
- Total investment $226K – $464K including a $39K franchise fee, 6.0% ongoing royalty.
- Average unit revenue of $818K/year (median $833K).
- Verdict A (Top Quintile) with a risk score of 5/100.
- System growing at 42.9% CAGR over 3 years with 25 total units. Strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- MOXIE BBB FRANCHISING, LLC
- Incorporated in
- DE
- HQ
- 504 Bloomfield Avenue, Suite 202, Montclair, New Jersey 07042
- Auditor
- CostaRothbort CPAs LLC
- Audited financials
- Franchisor revenue
- $753K
- vs $1.3M prior year
Independent franchisee associations
- Independent Franchisee Association
Franchisee-led councils or alliances disclosed in Item 20. Indicates operator voice.
Affiliated brands
- Moxie Salon Advertising Fund
- Moxie Brand Building Fund
- Moxie Retail
Other brands the franchisor or its parent operates (Item 1).
Overview
About
Franchisees operate salon and beauty bar locations offering services such as hair styling, nail care, waxing, and cosmetic treatments. Day-to-day operations involve managing staff scheduling, inventory (products and supplies), customer appointments, and maintaining service quality standards while paying 6% of gross revenues to corporate. Success depends on local marketing, staff retention, and foot traffic in the assigned territory.
- CEO
- Michael Sarao
- Headquarters
- NJ
- Founded
- 2013
- FDD year
- 2025
- States available
- 5
FDD Item 7 · 2025 filing · 13 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $39K | $39K | |
| Real Estate and Security Deposit (Lease and Utilities) | $2K | $12K | |
| Architect Feesnot refundable | $4K | $11K | |
| Leasehold Improvementsnot refundable | $45K | $165K | |
| Signature Buildout Package (Furniture, Fixtures, Equipment, Opening Inventory, Signage) & Small Equipment / Tech and Productsnot refundable | $85K | $140K | |
| Computer System, Software, Credit Card Processing Equipment, Training and Supportnot refundable | $2K | $4K | |
| Insurancenot refundable | $900 | $2K | |
| Other Suppliesnot refundable | $500 | $2K | |
| Training Expensesnot refundable | $0 | $3K | |
| Opening Advertising Feenot refundable | $5K | $5K | |
| Licenses and Permitsnot refundable | $500 | $3K | |
| Legal and Accounting - Professional Feesnot refundable | $3K | $5K | |
| Additional Funds (3-6 month period)not refundable | $40K | $75K | |
| Total initial investment | $226K | $464K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$180K
22.0% margin
Unlevered ROIC
45%
EBITDA / total invested capital
Payback
27 mo
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $226K – $464K
- Better than avg vs category
- Liquid capital req'd
- $40K – $75K
- Better than avg vs category
- Franchise fee
- $29K – $39K
- Better than avg vs category
- Royalty
- 6.0%
- Gross Revenues · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $450 |
| Training fee | $500 |
| Transfer fee | $20K |
| Renewal fee | $10K |
| Total fee load | 8.0% of rev |
Financial Performance
- Avg gross sales
- $818K
- Per unit, per year
- Median gross sales
- $833K
- Item 19 type
- gross_sales
- Sample size
- 16 units
- vs category median 35 · small
- Range (low → high)
- $348K→$1.9M
- Cohort dispersion (min → max)
- Transparency
- 4 / 5
- vs category median 4 / 5 · typical
Compared against 186 Personal Care & Beauty brands
vs Personal Care & Beauty averages
How Moxie Salon & Beauty Bar Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 25
- Opened
- 6
- Last reporting year
- Closed
- 1
- Turnover rate
- 4.0%
- Company-owned
- 5
- Corporate units in the system
- % franchised
- 80%
- vs corporate-owned
- Net growth (yr3)
- +17.6%
- Net unit change last year
- 3-yr CAGR
- +42.9%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 2
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 1
- Reacquired (3yr)
- 0
- Franchisor bought back
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 9 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- Michigan
States where the franchisor is registered to sell new franchises (FDD registration filings).
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 18
- Loan volume
- N/A
- Amount data pending
- Median loan
- N/A
- Charge-off rate
- N/A
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 0
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Moxie presents elevated risk due to undisclosed profitability, corporate going concern status, active franchisee litigation, and unprotected territories—warranting deep validation before $225K+ commitment.
Litigation (Item 3)
1 case reference(s): 0 pending, 0 settled.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · CostaRothbort CPAs LLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: No
Score breakdown · what drove the 5 / 100 rating
- 01HIGHGoing Concern status is FALSE — indicates financial instability or accounting irregularities at corporate level
- 02HIGHActive litigation over non-compete/non-solicitation suggests franchisee disputes and potential enforcement challenges
- 03MINORNo net income disclosure (Item 19) prevents ROI validation — 17.6% YoY growth may mask profitability problems
- 04MINORUnprotected territory creates direct competition risk between franchisees and potential cannibalization
- 05MINORHigh initial investment ($225,900–$464,000) combined with 6% royalty on $818K avg revenue leaves thin margin for error
- 06MINORModest unit count (25 locations) with only 4-unit net growth YoY suggests slower scaling than claimed
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 3 |
| Territory type | Radius |
| Protected territory | No |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 15 days |
| Termination groundsℹ | 3 |
| Curable defaultsℹ | 3 |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | New Jersey |
| Litigation count | 1 |
View Item 3 litigation summary
1 case reference(s): 0 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 12 hrs
- On-the-job training
- 45 hrs
- Training location
- On-site and corporate
- Franchisor financing
- Offered
- Item 10
Items 5 & 11
Franchisor Support
Item 20 · call current owners
Franchisee Contacts
27 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
MOXIE SALON & BEAUTY BAR · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a MOXIE SALON & BEAUTY BAR franchise?
The total investment to open a MOXIE SALON & BEAUTY BAR franchise ranges from $226K – $464K, with an initial franchise fee of $39K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do MOXIE SALON & BEAUTY BAR franchise owners earn?
According to Item 19 of the MOXIE SALON & BEAUTY BAR FDD, the average gross sales per unit is $818K. The median is $833K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is MOXIE SALON & BEAUTY BAR's franchise failure rate?
SBA 7(a) loan charge-off data is not available for MOXIE SALON & BEAUTY BAR (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many MOXIE SALON & BEAUTY BAR franchise locations are there?
As of their most recent FDD filing, MOXIE SALON & BEAUTY BAR has 25 total units in the United States, including 14 franchised units and 5 company-owned units. 6 new units were opened in the latest reporting year.
Is MOXIE SALON & BEAUTY BAR a good franchise to buy?
FranchiseVerdict rates MOXIE SALON & BEAUTY BAR as a A-grade franchise with a risk score of 5 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.