Toodley Town Franchise Cost, Revenue & Review 2026
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
Toodley Town is a children's franchise operating indoor play and entertainment venues for families. Franchisees run the venues, managing play areas, parties, staffing, and safety.
FranchiseVerdict summary · 2026
A Toodley Town franchise requires a total initial investment of $282K – $442K, including a $50K franchise fee and an ongoing 8.0% royalty[2]. The 2025 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: C (Average), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2025 FDD issuance
Overview
- Investment
- $282K – $442K
- 54th pct Education
- Avg gross sales
- N/A
- Company-owned only1 outlet
- Royalty
- 8.0%
- 37th pct Education
- Units
- 1
- 2nd pct Education
- SBA charge-off
- N/A
Quick verdict · Education · color = vs category peers
Green = favorable by >10% vs Education avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $282K – $442K including a $50K franchise fee, 8.0% ongoing royalty.
- RETURNSAn earlier version of this note quoted a dollar figure that APPEARS NOWHERE IN THE FILING - verified in comma, no-comma and period-for-comma form and against a de-punctuated digit stream, across every page. It was our own arithmetic published as the franchisor's disclosure. The '$484K' was OUR MIDPOINT, (475,702 + 492,414)/2 = 484,058, and a grep of all 156 pages returned zero hits. p44 shows those two figures are the 2023 and 2024 columns of ONE Las Vegas outlet's income statement. The range was withdrawn on that basis.
- RISKVerdict C (Average), verdict score 46/100 (higher is better).
- DATAItem 19 reports outlet revenue, but not in a form that yields a per-outlet average we can compare across brands. Ask franchisees directly for full unit-level revenue.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Toodley Town Franchisor, LLC
- Parent company
- None
- CEO title
- Co-Owner and Manager
- Rebecca Warburton
- Incorporated in
- Nevada
- HQ
- 7586 W Mesa Verde Lane, Las Vegas, Nevada 89113
- Auditor
- Shane White, CPA
- Unaudited
Independent franchisee associations
- Franchise Advisory Council (FAC)
Franchisee-led councils or alliances disclosed in Item 20. Indicates operator voice.
Overview
About
- CEO
- Rebecca Warburton
- Headquarters
- NV
- Founded
- 2023
- FDD year
- 2025
- States available
- 1
Can you afford it, and what does the money buy?
Entry cost runs 45% below the typical education franchise.
Source: FDD 2025 · Items 5–7
Full Item 7 breakdown14 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Fee | $50K | $50K | |
| Rent and Deposit (3 months) | $30K | $60K | |
| Leasehold Improvements | $15K | $40K | |
| Toodley Town Package | $125K | $175K | |
| Furniture and Equipment | $21K | $30K | |
| Signage | $5K | $8K | |
| Technology/POS System/Computer System | $2K | $3K | |
| Office Supplies | $1K | $2K | |
| Licenses and Permits | $500 | $3K | |
| Professional Fees | $3K | $10K | |
| Utility Deposits | $0 | $2K | |
| Insurance | $4K | $5K | |
| Grand Opening Marketing | $1K | $5K | |
| Additional Funds (3 months) | $25K | $50K | |
| Total initial investment | $282K | $442K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $282K – $442K
- Middle of category vs category
- Liquid capital req'd
- $25K – $50K
- Middle of category vs category
- Franchise fee
- $50K – $50K
- Middle of category vs category
- Royalty
- 8.0%
- Gross Revenue · typical 6–8%
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 9.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 8.0% of gross sales |
| Marketing / ad fund | 1.0% of gross sales |
| Technology fee | $250 |
| Transfer fee | $10K |
| Renewal fee | $1.0M |
| Inventory (initial) | $1K – $2K |
| Total fee load | 9.0% of rev |
What do units actually make?
Source: FDD 2025 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Toodley Town did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one Toodley Town unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
26%
Below the 30–60% attractive-franchise band
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
An earlier version of this note quoted a dollar figure that APPEARS NOWHERE IN THE FILING - verified in comma, no-comma and period-for-comma form and against a de-punctuated digit stream, across every page. It was our own arithmetic published as the franchisor's disclosure. The '$484K' was OUR MIDPOINT, (475,702 + 492,414)/2 = 484,058, and a grep of all 156 pages returned zero hits. p44 shows those two figures are the 2023 and 2024 columns of ONE Las Vegas outlet's income statement. The range was withdrawn on that basis.
Company-owned outlets only - not franchisee performance
Based on a single outlet - not a system average
- Item 19 type
- gross sales
- Sample size
- 1 outlet
- vs category median 17 · small
- Transparency tier
- revenue_only
- Categorical assessment of disclosure depth
- Reporting year
- 2025
- Fiscal year the figures cover
- Source filing
- FDD 2025
- The FDD edition these figures were read from
- Transparency
- 6 / 10
- vs category median 4 / 10 · above
Compared against 204 Education brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 9.0% — below the Education average of 10.6%.
Disclosure
Item 19 reports outlet revenue, but not in a form that yields a per-outlet average we can compare across brands.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Education averages
How Toodley Town Compares
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 1
- Opened
- 0
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 0%
- vs corporate-owned
3-year detail · Item 20
- Opened (3yr)
- 0
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
No multi-year history disclosed and no opening/closing activity in the last reporting year.
Item 12 · 1 state reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
1
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Pre-opening brand (is_pre_opening=true) that began franchising 2025 with a single company-owned unit and no audited financials, so limited history is the main concern. No litigation or bankruptcy; Item 19 is disclosed with AUV of $484,058.
Litigation (Item 3)
0 case reference(s): 0 pending, 0 settled.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
No audited financials on file
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: Yes
Score breakdown · what drove the 46 / 100 verdict
- 01MEDPre-opening, limited history
- 02MINORNo audited financials
- 03MINOR1 company-owned unit, began 2025
- 04MEDNo litigation or bankruptcy; Item 19 disclosed
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 9.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 2 |
| Territory type | Radius |
| Protected territory | Yes |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | No |
| Termination notice | 30 days |
| Termination groundsℹ | 1 |
| Curable defaultsℹ | 4 |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Nevada |
| Litigation count | 0 |
View Item 3 litigation summary
0 case reference(s): 0 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 30 hrs
- On-the-job training
- 0 hrs
- Site selection
- joint
- Franchisor financing
- Offered
- Item 10
Items 5 & 11
Franchisor Support
Item 20 · call current owners
Franchisee Contacts
1 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Toodley Town · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Toodley Town franchise?
The total investment to open a Toodley Town franchise ranges from $282K – $442K, with an initial franchise fee of $50K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Toodley Town franchise owners earn?
Toodley Town does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the Toodley Town FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Toodley Town FDD and qualifies whose outlets they describe.
What is Toodley Town's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Toodley Town (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Toodley Town franchise locations are there?
As of their most recent FDD filing, Toodley Town has 1 total units in the United States, including 0 franchised units and 1 company-owned units.
Is Toodley Town a good franchise to buy?
FranchiseVerdict rates Toodley Town as a C-grade franchise with a verdict score of 46 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
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Other Education franchises
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.