The Max Challenge Express Franchise Cost, Revenue & Review 2026
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
FranchiseVerdict summary · 2026
A THE MAX CHALLENGE Express franchise requires a total initial investment of $63K – $125K, including a $15K franchise fee and an ongoing 7.0% royalty[2]. The 2025 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: C (Average), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2025 FDD issuance
Overview
- Investment
- $63K – $125K
- 9th pct Health & Fitn…
- Avg gross sales
- N/A
- 51st pct Health & Fitn…
- Royalty
- 7.0%
- 29th pct Health & Fitn…
- Units
- N/A
- 99th pct Health & Fitn…
- SBA charge-off
- N/A
Quick verdict · Health & Fitness · color = vs category peers
Green = favorable by >10% vs Health & Fitness avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- Total investment $63K – $125K including a $15K franchise fee, 7.0% ongoing royalty.
- No Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- Verdict C (Average), verdict score 46/100 (higher is better).
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- FIT FRANCHISE BRANDS, LLC
- Auditor
- Citrin Cooperman & Company, LLP
- Audited financials
Overview
About
- CEO
- Bryan Klein
- Headquarters
- NJ
- Founded
- 2013
- FDD year
- 2025
Can you afford it, and what does the money buy?
Entry cost runs 83% below the typical health & fitness franchise.
Source: FDD 2025 · Items 5–7
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $15K | $15K |
| Equipment, build-out, other | $48K | $110K |
| Total initial investment | $63K | $125K |
Source: THE MAX CHALLENGE Express 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $63K – $125K
- Top 40% of category vs category
- Liquid capital req'd
- N/A
- Bottom third — review vs category
- Franchise fee
- $15K
- Top 40% of category vs category
- Royalty
- 7.0%
- typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 7.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
vs Health & Fitness averages
How The Max Challenge Express Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- N/A
- Opened
- N/A
- Last reporting year
- Closed
- N/A
No multi-year history disclosed and no opening/closing activity in the last reporting year.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Audited financials (Item 21)
Yes · Citrin Cooperman & Company, LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Litigation count | 0 |
|---|
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a THE MAX CHALLENGE Express franchise?
The total investment to open a THE MAX CHALLENGE Express franchise ranges from $63K – $125K, with an initial franchise fee of $15K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do THE MAX CHALLENGE Express franchise owners earn?
THE MAX CHALLENGE Express does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is THE MAX CHALLENGE Express's franchise failure rate?
SBA 7(a) loan charge-off data is not available for THE MAX CHALLENGE Express (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
Is THE MAX CHALLENGE Express a good franchise to buy?
FranchiseVerdict rates THE MAX CHALLENGE Express as a C-grade franchise with a verdict score of 46 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.