Da Vi Nails / Em Lash StudioFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A Da Vi Nails / Em Lash Studio franchise requires a total initial investment of $78K – $141K, including a $78K franchise fee. The 2025 FDD does not disclose unit-level revenue (no Item 19). Verdict grade: B. Run a live ROI scan →
Data last verified June 21, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $78K – $141K
- 5th pct Personal Care…
- Avg gross sales
- N/A
- 34th pct Personal Care…
- Royalty
- N/A
- Units
- 387
- 43rd pct Personal Care…
- SBA default
- N/A
Quick verdict · Personal Care & Beauty · color = vs category peers
Green = >15% above Personal Care & Beauty avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Franchised units fell from 399 to 387 over 3 years. Investigate why operators are leaving.
The franchisor's auditor raised doubt about continued operations. This is a serious risk signal.
Bottom line
- Total investment $78K – $141K including a $78K franchise fee.
- No Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- Verdict B (Above Average) with a risk score of 58/100.
- Auditor disclosed a going-concern note, which flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- DA VI NAILS SALON AND SPA, L.L.C.
- Incorporated in
- UT
- HQ
- 1559 West 3860 South, West Valley City, UT 84119
- Auditor
- Traveller & Company, LLC
- Audited financials
- Franchisor revenue
- $17.6M
- vs $17.7M prior year
- ⚠ Going-concern note
- Disclosed in FDD 2025
- Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.
Affiliated brands
- Em Lash Beauty Supply
Other brands the franchisor or its parent operates (Item 1).
Overview
About
Franchisees operate nail salons and eyelash extension studios offering manicures, pedicures, and lash services. Day-to-day operations involve managing licensed technicians, inventory (polishes, acrylics, lash extensions), client scheduling, sanitation protocols, and retail product sales. The model relies heavily on walk-in traffic and appointment-based service in strip mall or retail locations.
- CEO
- David Truong
- Headquarters
- UT
- Founded
- 2010
- FDD year
- 2025
- States available
- 46
FDD Item 7 · 2025 filing · 10 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $50K | $105K | |
| Leased Property | $1K | $8K | |
| Lease Property Deposit | $5K | $8K | |
| Computer system, software, and merchant account and related equipment | $1K | $2K | |
| Training | $0 | $3K | |
| Security deposit, utility deposits, business licenses, and other prepaid expenses | $500 | $5K | |
| Travel | $1K | $2K | |
| Advertising Expenses | $0 | $500 | |
| Insurance Premium | $650 | $3K | |
| Additional Funds - Initial Period of 3 months | $2K | $6K | |
| Total initial investment | $61K | $141K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $78K – $141K
- Better than avg vs category
- Liquid capital req'd
- $2K – $6K
- Better than avg vs category
- Franchise fee
- $50K – $105K
- Near category avg vs category
- Royalty
- $300 to $1,000 per month per salon
- Ad fund
- 0.0%
- typical 3–5%
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Marketing / ad fund | 0.0% of gross sales |
| Transfer fee | $2K |
| Renewal fee | $1K |
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
vs Personal Care & Beauty averages
How Da Vi Nails / Em Lash Studio Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 387
- Opened
- 23
- Last reporting year
- Closed
- 1
- Turnover rate
- 0.3%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (yr3)
- -3.5%
- Net unit change last year
- 3-yr CAGR
- -3.0%
- Compounded over last 3 years
3-year detail · Item 20
- Transfers (3yr)
- 30
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 47 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 36
- Loan volume
- N/A
- Amount data pending
- Median loan
- N/A
- Charge-off rate
- N/A
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 0
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
A contracting franchise system with serious regulatory compliance violations, hidden unit economics, and unprotected territories presents substantial operational and legal risk to prospective franchisees.
Litigation (Item 3)
1 case reference(s): 0 pending, 5 settled.
Largest disclosed settlement: $20,000
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Traveller & Company, LLC⚠ Going-concern note flagged
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: No
Score breakdown · what drove the 58 / 100 rating
- 01MINORDeclining unit count (-3.5% YoY) signals system contraction and franchisee struggles
- 02HIGHSignificant regulatory litigation in major markets (Virginia, California) for franchise law violations including unregistered offerings and failure to provide disclosure documents
- 03MEDNo disclosed average revenue or net income data — opacity prevents ROI assessment and suggests franchisor may be hiding poor unit economics
- 04MINORHigh franchise fee ($77,500) combined with monthly royalties ($300-$1,000) with no transparent return metrics creates profitability risk
- 05MINORZero territory protection exposes franchisees to cannibalization and direct franchisor competition
- 06HIGHGoing concern status indicates potential financial instability of the franchisor itself
- 07MINOR5-year term is relatively short, limiting ability to recoup initial investment and build equity
Severity inferred from the FDD text · not a regulatory classification
Item 3 · 4 cases disclosed
Litigation cases
Commonwealth of Virginia, Division of Securities and Retail Franchising v. Da Vi Nails
settledGovernment action · filed 2018 · Virginia State Corporation Commission
After investigation, Virginia alleged that in April 2017 Da Vi Nails sold one franchise in Virginia while its state registration had lapsed and without providing a current Franchise Disclosure Document. Without admitting or denying the allegations, Da Vi Nails settled by paying $21,000 and offering rescission to the affected franchisee.
Outcome:New Settlement Order; Da Vi Nails agreed to pay $20,000 in monetary penalties plus $1,000 in investigation costs and to extend a rescission offer to the affected purchaser.
Settlement:$21,000
In the matter of Da Vi Nails (California Division of Business Oversight Consent Decree)
settledGovernment action · filed 2018 · California Division of Business Oversight
Da Vi Nails entered a Consent Decree with the California Division of Business Oversight requiring it and its managers to desist and refrain from offering or selling unregistered franchises. The company paid a $3,000 fine and is currently registered in California.
Outcome:Consent Decree dated October 26, 2018; Da Vi Nails and its managers ordered to desist and refrain from the offer and sale of unregistered franchises and paid a $3,000 fine.
Settlement:$3,000
In the matter of DaVi Nails International, LLC, David Truong and Vi Cao
settledGovernment action · filed 2009 · California Corporations Commissioner
The California Corporations Commissioner issued a Desist and Refrain Order against Da Vi International, David Truong, and Vi Cao for selling franchise licenses and subleases without registering under the California Franchise Investment Law. A second 2012 order over three additional 2009 violations was resolved by stipulation with a $7,500 fine.
Outcome:Desist and Refrain Order issued February 25, 2009; additional Citations and Desist and Refrain Order issued July 30, 2012, resolved by Stipulation on August 13, 2012 with payment of a $7,500 fine.
Settlement:$7,500
Commonwealth of Virginia, ex rel. State Corporation Commission v. Da Vi Nails International, LLC and David Truong
settledGovernment action · filed 2008 · Virginia State Corporation Commission
The Virginia Division of Securities and Retail Franchising alleged Da Vi Nails and David Truong offered or granted franchises in Virginia without first registering and without providing required disclosure documents. The defendants neither admitted nor denied the allegations and settled by paying $8,500 in penalties plus $750 in investigation costs.
Outcome:Settlement Order; Defendants agreed to pay $8,500 in monetary penalties plus $750 in investigation costs, provide each Virginia franchisee with a copy of the Settlement Order, and agree not to violate the Act in the future. Final Order entered August 28, 2008.
Settlement:$9,250
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 3 years |
| Allowed renewalsℹ | 2 |
| Territory type | Address-based |
| Protected territory | No |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | Utah |
| Litigation count | 5 |
View Item 3 litigation summary
1 case reference(s): 0 pending, 5 settled.
Items 10, 11
Training & Operations
- Classroom training
- 9 hrs
- On-the-job training
- 0 hrs
- Training location
- On-site and corporate
- Site selection
- franchisor
- Franchisor financing
- Not offered
- Item 10
Items 5 & 11
Franchisor Support
Item 20 · call current owners
Franchisee Contacts
378 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Da Vi Nails / Em Lash Studio · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Da Vi Nails / Em Lash Studio franchise?
The total investment to open a Da Vi Nails / Em Lash Studio franchise ranges from $78K – $141K, with an initial franchise fee of $78K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Da Vi Nails / Em Lash Studio franchise owners earn?
Da Vi Nails / Em Lash Studio does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Da Vi Nails / Em Lash Studio's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Da Vi Nails / Em Lash Studio (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Da Vi Nails / Em Lash Studio franchise locations are there?
As of their most recent FDD filing, Da Vi Nails / Em Lash Studio has 387 total units in the United States, including 399 franchised units and 0 company-owned units. 23 new units were opened in the latest reporting year.
Is Da Vi Nails / Em Lash Studio a good franchise to buy?
FranchiseVerdict rates Da Vi Nails / Em Lash Studio as a B-grade franchise with a risk score of 58 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.