Da Vi Nails / Em Lash Studio Franchise Cost, Revenue & Review 2026
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
Da Vi Nails and Em Lash Studio is a personal-care franchise offering manicures, pedicures, and eyelash-extension services. Franchisees run salons and lash studios managing licensed technicians, scheduling, and retail sales, often in retail centers.
FranchiseVerdict summary · 2026
A Da Vi Nails / Em Lash Studio franchise requires a total initial investment of $61K – $141K, including a $50K – $105K franchise fee. The 2025 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: A (Strongest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2025 FDD issuance
Overview
- Investment
- $61K – $141K
- 4th pct Personal Care…
- Avg gross sales
- N/A
- Royalty
- N/A
- Units
- 387
- 54th pct Personal Care…
- SBA charge-off
- N/A
Quick verdict · Personal Care & Beauty · color = vs category peers
Green = favorable by >10% vs Personal Care & Beauty avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $61K – $141K including a $50K franchise fee.
- RETURNSFY2024 total income of $17,626,680 is dominated by lease revenue ($11,675,671) and royalties ($3,211,600); franchisor subleases space (largely in Walmart stores) to franchisees, so lease revenue is the largest component rather than royalties.
- RISKVerdict A (Strongest tier), verdict score 61/100 (higher is better).
- DATANo Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Da Vi Nails Salon and Spa, L.L.C.
- Predecessor
- Da-Vi Nails International, L.L.C.
- Prior franchisor entity
- CEO title
- Business Manager
- David Truong
- Incorporated in
- UT
- HQ
- 1559 West 3860 South, West Valley City, UT 84119
- Auditor
- Traveller & Company, LLC
- Audited financials
- Franchisor revenue
- $17.6M
- vs $17.7M prior year
Affiliated brands
- Em Lash Beauty Supply
Other brands the franchisor or its parent operates (Item 1).
Overview
About
- CEO
- David Truong
- Headquarters
- UT
- Founded
- 2010
- FDD year
- 2025
- States available
- 46
Can you afford it, and what does the money buy?
Entry cost runs 81% below the typical personal care & beauty franchise.
Source: FDD 2025 · Items 5–7
Full Item 7 breakdown10 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $50K | $105K | |
| Leased Property | $1K | $8K | |
| Lease Property Deposit | $5K | $8K | |
| Computer system, software, and merchant account and related equipment | $1K | $2K | |
| Training | $0 | $3K | |
| Security deposit, utility deposits, business licenses, and other prepaid expenses | $500 | $5K | |
| Travel | $1K | $2K | |
| Advertising Expenses | $0 | $500 | |
| Insurance Premium | $650 | $3K | |
| Additional Funds - Initial Period of 3 months | $2K | $6K | |
| Total initial investment | $61K | $141K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $61K – $141K
- Top 40% of category vs category
- Liquid capital req'd
- $2K – $6K
- Top 40% of category vs category
- Franchise fee
- $50K – $105K
- Middle of category vs category
- Royalty
- $300-$700/month for Da Vi Nails salon; $1,000/month for E…
- Ad fund
- 0.0%
- typical 3–5%
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty (flat) | $300 to $1,000 per month per salon depending on size, location and business volume; Da Vi Nails ranges $300-$700/month, Em Lash Studio $1,000/month |
| Marketing / ad fund | 0.0% of gross sales |
| Transfer fee | $2K |
| Renewal fee | $1K |
| Inventory (initial) | $3K – $3K |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Da Vi Nails / Em Lash Studio did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one Da Vi Nails / Em Lash Studio unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
171%
Above the 30–60% band. Verify revenue is per-unit average
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
FY2024 total income of $17,626,680 is dominated by lease revenue ($11,675,671) and royalties ($3,211,600); franchisor subleases space (largely in Walmart stores) to franchisees, so lease revenue is the largest component rather than royalties.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Disclosure
Franchisor chose not to disclose financial performance representations. You will need to gather unit economics directly from existing franchisees.
Operator retention
System contracting at -3.0% CAGR over 3 years. Investigate whether closures are franchisor-driven consolidation or franchisee exits.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Personal Care & Beauty averages
How Da Vi Nails / Em Lash Studio Compares
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 387
- Opened
- 23
- Last reporting year
- Closed
- 3
- Terminated
- 1
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 33
- Term expired, not renewed (per Item 20)
- Turnover rate
- 9.6%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (3-yr)
- -3.0%
- Net unit change over 3 years
- 3-yr CAGR
- -3.0%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 23
- Closed (3yr)
- 3
- Terminated (3yr)
- 1
- Non-renewed (3yr)
- 33
- Transfers (3yr)
- 30
- Reacquired (3yr)
- 0
- Franchisor bought back
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 47 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
A contracting franchise system with serious regulatory compliance violations, hidden unit economics, and unprotected territories presents substantial operational and legal risk to prospective franchisees.
Litigation (Item 3)
Virginia 2008 settlement (SEC-2008-00066) for unregistered franchise sales; Virginia 2018 settlement (SEC-2017-0065) for selling one franchise without current FDD; California 2009/2012 Desist and Refrain Order for franchise law violations; California 2018 Consent Decree for unregistered franchise sales. All involve regulatory/state enforcement actions.
Largest disclosed settlement: $20,000
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Traveller & Company, LLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Must buy proprietary products: No
- Restricted to system-approved products: No
- Can negotiate own supplier terms: Yes
Score breakdown · what drove the 61 / 100 verdict
- 01MINORDeclining unit count (-3.5% YoY) signals system contraction and franchisee struggles
- 02HIGHSignificant regulatory litigation in major markets (Virginia, California) for franchise law violations including unregistered offerings and failure to provide disclosure documents
- 03MEDNo disclosed average revenue or net income data — opacity prevents ROI assessment and suggests franchisor may be hiding poor unit economics
- 04MINORZero territory protection exposes franchisees to cannibalization and direct franchisor competition
- 05HIGHGoing concern status indicates potential financial instability of the franchisor itself
- 06MINOR5-year term is relatively short, limiting ability to recoup initial investment and build equity
Severity inferred from the FDD text · not a regulatory classification
Litigation case detail4 cases · Item 3
Litigation cases
Commonwealth of Virginia, Division of Securities and Retail Franchising v. Da Vi Nails
settledGovernment action · filed 2018 · Virginia State Corporation Commission
After investigation, Virginia alleged that in April 2017 Da Vi Nails sold one franchise in Virginia while its state registration had lapsed and without providing a current Franchise Disclosure Document. Without admitting or denying the allegations, Da Vi Nails settled by paying $21,000 and offering rescission to the affected franchisee.
Outcome:New Settlement Order; Da Vi Nails agreed to pay $20,000 in monetary penalties plus $1,000 in investigation costs and to extend a rescission offer to the affected purchaser.
Settlement:$21,000
In the matter of Da Vi Nails (California Division of Business Oversight Consent Decree)
settledGovernment action · filed 2018 · California Division of Business Oversight
Da Vi Nails entered a Consent Decree with the California Division of Business Oversight requiring it and its managers to desist and refrain from offering or selling unregistered franchises. The company paid a $3,000 fine and is currently registered in California.
Outcome:Consent Decree dated October 26, 2018; Da Vi Nails and its managers ordered to desist and refrain from the offer and sale of unregistered franchises and paid a $3,000 fine.
Settlement:$3,000
In the matter of DaVi Nails International, LLC, David Truong and Vi Cao
settledGovernment action · filed 2009 · California Corporations Commissioner
The California Corporations Commissioner issued a Desist and Refrain Order against Da Vi International, David Truong, and Vi Cao for selling franchise licenses and subleases without registering under the California Franchise Investment Law. A second 2012 order over three additional 2009 violations was resolved by stipulation with a $7,500 fine.
Outcome:Desist and Refrain Order issued February 25, 2009; additional Citations and Desist and Refrain Order issued July 30, 2012, resolved by Stipulation on August 13, 2012 with payment of a $7,500 fine.
Settlement:$7,500
Commonwealth of Virginia, ex rel. State Corporation Commission v. Da Vi Nails International, LLC and David Truong
settledGovernment action · filed 2008 · Virginia State Corporation Commission
The Virginia Division of Securities and Retail Franchising alleged Da Vi Nails and David Truong offered or granted franchises in Virginia without first registering and without providing required disclosure documents. The defendants neither admitted nor denied the allegations and settled by paying $8,500 in penalties plus $750 in investigation costs.
Outcome:Settlement Order; Defendants agreed to pay $8,500 in monetary penalties plus $750 in investigation costs, provide each Virginia franchisee with a copy of the Settlement Order, and agree not to violate the Act in the future. Final Order entered August 28, 2008.
Settlement:$9,250
What are you signing up for?
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 3 years |
| Allowed renewalsℹ | 2 |
| Territory type | protected |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| RoFR response window | 30 days |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | No |
| Arbitration location | Salt Lake City, UT |
| Jury trial waiver | No |
| Governing law | UT |
| Litigation count | 4 |
View Item 3 litigation summary
Virginia 2008 settlement (SEC-2008-00066) for unregistered franchise sales; Virginia 2018 settlement (SEC-2017-0065) for selling one franchise without current FDD; California 2009/2012 Desist and Refrain Order for franchise law violations; California 2018 Consent Decree for unregistered franchise sales. All involve regulatory/state enforcement actions.
Items 10, 11
Training & Operations
- Classroom training
- 9 hrs
- On-the-job training
- 0 hrs
- Training location
- Salt Lake City, UT
- Ongoing training
- Required
- Time to open
- 6 mo
- From signing to launch
- Site selection
- Franchisor
- Franchisor financing
- Not offered
- Item 10
Items 5 & 11
Franchisor Support
Item 20 · call current owners
Franchisee Contacts
768 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Da Vi Nails / Em Lash Studio · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Da Vi Nails / Em Lash Studio franchise?
The total investment to open a Da Vi Nails / Em Lash Studio franchise ranges from $61K – $141K, with an initial franchise fee of $50K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Da Vi Nails / Em Lash Studio franchise owners earn?
Da Vi Nails / Em Lash Studio does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the Da Vi Nails / Em Lash Studio FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Da Vi Nails / Em Lash Studio FDD and qualifies whose outlets they describe.
What is Da Vi Nails / Em Lash Studio's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Da Vi Nails / Em Lash Studio (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Da Vi Nails / Em Lash Studio franchise locations are there?
As of their most recent FDD filing, Da Vi Nails / Em Lash Studio has 387 total units in the United States, including 387 franchised units and 0 company-owned units. 23 new units were opened in the latest reporting year.
Is Da Vi Nails / Em Lash Studio a good franchise to buy?
FranchiseVerdict rates Da Vi Nails / Em Lash Studio as a A-grade franchise with a verdict score of 61 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
If you represent Da Vi Nails / Em Lash Studio, you can request corrections or provide updated information.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.