FranchiseVerdict
Da Vi Nails / Em Lash Studio logo
FV-00696·MODERATEExcellent81

Da Vi Nails / Em Lash Studio

Personal Services - Beauty & SalonFranchising since 2010Website
Investment
$61K – $141K
7th pct Beauty & Salon
Avg revenue
70th pct Beauty & Salon
Royalty
Units
387
84th pct Beauty & Salon
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $61K – $141K including a $78K franchise fee.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 66/100. SBA loan default rate of 0.0% across 36 loans (below the industry average).
  • Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.

Item 1 · who you're contracting with

The Franchisor

Legal entity
DA VI NAILS SALON AND SPA, L.L.C.
Incorporated in
Utah
HQ
1559 West 3860 South, West Valley City, UT 84119
Auditor
Traveller & Company, LLC
Audited financials
Franchisor revenue
$17.6M
vs $17.7M prior year
⚠ Going-concern note
Disclosed in FDD 2025
Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Da Vi Nails / Em Lash Studio unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: personal services
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $61K–$141K
Working capital
$
FDD reports $2K–$6K

Unlevered ROIC · per unit

171%

Above typical band (30–60%)

0%30–60% Yale band80%
ROIC above 100% usually means the revenue figure is a system-wide aggregate or top-cohort number rather than a single-unit average. Verify the "Revenue · per unit" field against the brand's FDD Item 19 detail tables before relying on this output.

Store EBITDA · annual
$180K
EBITDA margin
24.0%
Total invested
$105K
Payback
7 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Franchisees operate nail salons and eyelash extension studios offering manicures, pedicures, and lash services. Day-to-day operations involve managing licensed technicians, inventory (polishes, acrylics, lash extensions), client scheduling, sanitation protocols, and retail product sales. The model relies heavily on walk-in traffic and appointment-based service in strip mall or retail locations.

CEO
David Truong
Founded
2010
FDD year
2025
States available
46

Item 7 · what it costs

The Vitals

Total investment
$61K – $141K
All-in to open one unit
Liquid capital
$2K – $6K
Cash you must have on hand
Franchise fee
$78K
Royalty
$300 to $1,000 per month per salon
Ad fund
0.0%
typical 3–5%

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
387
Opened
23
Last reporting year
Closed
1
Turnover rate
0.3%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
-3.5%
Net unit change last year
3-yr CAGR
-3.0%
Compounded over last 3 years
2023
387-14
Franchised units
2024
401
Franchised units
2025
399
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 10 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 10 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
36
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

66
Risk · 0-100
MODERATE66 / 100

A contracting franchise system with serious regulatory compliance violations, hidden unit economics, and unprotected territories presents substantial operational and legal risk to prospective franchisees.

Score breakdown · what drove the 66 / 100 rating

  1. 01MINORDeclining unit count (-3.5% YoY) signals system contraction and franchisee struggles
  2. 02HIGHSignificant regulatory litigation in major markets (Virginia, California) for franchise law violations including unregistered offerings and failure to provide disclosure documents
  3. 03MEDNo disclosed average revenue or net income data — opacity prevents ROI assessment and suggests franchisor may be hiding poor unit economics
  4. 04MINORHigh franchise fee ($77,500) combined with monthly royalties ($300-$1,000) with no transparent return metrics creates profitability risk
  5. 05MINORZero territory protection exposes franchisees to cannibalization and direct franchisor competition
  6. 06HIGHGoing concern status indicates potential financial instability of the franchisor itself
  7. 07MINOR5-year term is relatively short, limiting ability to recoup initial investment and build equity

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Address-based
Protected territory
No
Initial term
5 years
Renewal term
3 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
5
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Utah

Item 11

Training & Operations

Classroom training
9 hrs
On-the-job training
0 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

98 numbers

Locked
(786) 717-••••
FL
(661) 702-••••
CA
(239) 659-••••
FL

One-time purchase · CSV download · Validation questions included

FDD download

Da Vi Nails / Em Lash Studio · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above