Da Vi Nails / Em Lash Studio Franchise Cost, Revenue & Review 2026
- Investment
- $61K – $141K
- Disclosed sales
- not disclosed
- SBA charge-off
- Not SBA-matched
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
Da Vi Nails and Em Lash Studio is a personal-care franchise offering manicures, pedicures, and eyelash-extension services. Franchisees run salons and lash studios managing licensed technicians, scheduling, and retail sales, often in retail centers.
FranchiseVerdict summary · 2026
A Da Vi Nails / Em Lash Studio franchise requires a total initial investment of $61K – $141K, including a $50K – $105K franchise fee. This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. FranchiseVerdict grade: B (Above average), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: medium - issued 12 to 24 months ago; a newer filing is likely on file
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✗ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored3 of 4 headline figures on this page cite a page of the filing; the rest are marked “Not cited” beside the figure.
Overview
- Investment
- $61K – $141K
- 4th pct Personal Care…
- Avg gross sales
- N/A
- Royalty
- Flat fee
- Units
- 387
- 54th pct Personal Care…
- SBA charge-off
- N/A
Quick verdict · Personal Care & Beauty · color = vs category peers
Green = favorable by >10% vs Personal Care & Beauty median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $61K – $141K including a $50K franchise fee.
- RETURNSThis franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that.
- RISKVerdict B (Above average), verdict score 61/100 (higher is better).
- GROWTHNegative: net -14 franchised outlets in the latest year (23 opened, 37 closed) (Item 20).
- DATAThis franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Da Vi Nails Salon and Spa, L.L.C.
- Predecessor
- Da-Vi Nails International, L.L.C.
- Prior franchisor entity
- CEO title
- Business Manager
- David Truong
- Incorporated in
- UT
- HQ
- 1559 West 3860 South, West Valley City, UT 84119
- Auditor
- Traveller & Company, LLC
- Audited financials
- Franchisor revenue
- $17.6M
- vs $17.7M prior year
Affiliated brands
- Em Lash Beauty Supply
Other brands the franchisor or its parent operates (Item 1).
Overview
About
- CEO
- David Truong
- Headquarters
- UT
- Founded
- 2010
- FDD year
- 2025
- States available
- 46
Can you afford it, and what does the money buy?
Entry cost runs 75% below the typical personal care & beauty franchise.
Source: FDD 2025 · Items 5–7
Full Item 7 breakdown10 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $50K | $105K | |
| Leased Property | $1K | $8K | |
| Lease Property Deposit | $5K | $8K | |
| Computer system, software, and merchant account and related equipment | $1K | $2K | |
| Training | $0 | $3K | |
| Security deposit, utility deposits, business licenses, and other prepaid expenses | $500 | $5K | |
| Travel | $1K | $2K | |
| Advertising Expenses | $0 | $500 | |
| Insurance Premium | $650 | $3K | |
| Additional Funds - Initial Period of 3 months | $2K | $6K | |
| Total initial investment | $61K | $141K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $61K – $141K
- Top 40% of category vs category
- Liquid capital req'd
- $2K – $6K
- Top 40% of category vs category
- Franchise fee
- $50K – $105K
- Middle of category vs category
- Royalty
- $300-$700/month for Da Vi Nails salon; $1,000/month for E…
- Ad fund
- 0.0%
- typical 3–5%
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty (flat) | $300 to $1,000 per month per salon depending on size, location and business volume; Da Vi Nails ranges $300-$700/month, Em Lash Studio $1,000/month |
| Marketing / ad fund | 0.0% |
| Transfer fee | $2K |
| Renewal fee | $1K |
| Inventory (initial) | $3K – $3K |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Da Vi Nails / Em Lash Studio makes no financial performance representation in Item 19 of its FDD - a voluntary item under the FTC Franchise Rule - so no unit revenue figures are disclosed. The return models need a revenue figure to start from, and the operating costs that turn gross sales into a profit are in no FDD. Enter your own and the calculator runs on your assumptions — nothing here is modelled until you do.
Returns model · single-unit ROIC
What would one Da Vi Nails / Em Lash Studio unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for annual revenue, royalty rate, COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
No financial performance representation
This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that.
Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Disclosure
This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Operator retention
System contracting at -3.0% CAGR over 3 years. Investigate whether closures are franchisor-driven consolidation or franchisee exits.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Personal Care & Beauty medians
How Da Vi Nails / Em Lash Studio Compares
Category median of published Personal Care & Beauty brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 387
- Opened
- 23
- Last reporting year
- Closed
- 37
- Terminated
- 1
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 33
- Term expired, not renewed (per Item 20)
- Turnover rate
- 9.6%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (3-yr)
- -3.0%
- Net unit change over 3 years
- 3-yr CAGR
- -3.0%
- Compounded over last 3 years
Last fiscal year · Item 20 exits and transfers
- Terminated
- 1
- Not renewed
- 33
- Transferred
- 30
- Reacquired
- 0
- Franchisor bought back
- Signed, not yet open
- 0
- 0.00 per open outlet · Item 20 Table 5
- Projected new
- 4
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 47 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Where the owners are · Item 20 owner list
768 current owners across 47 states.
- TX 118
- FL 62
- IL 62
- CA 52
- GA 33
- NC 30
- AZ 26
- NY 25
- OH 24
- UT 23
- OK 22
- KY 19
- +35 more states
Counts only, from the list the franchisor prints in Item 20. Names and phone numbers are for your own due diligence and are not shown here.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
A contracting franchise system with serious regulatory compliance violations, hidden unit economics, and unprotected territories presents substantial operational and legal risk to prospective franchisees.
Litigation (Item 3)
Subject: the franchisor is a named party (defendant).
Virginia 2008 settlement (SEC-2008-00066) for unregistered franchise sales; Virginia 2018 settlement (SEC-2017-0065) for selling one franchise without current FDD; California 2009/2012 Desist and Refrain Order for franchise law violations; California 2018 Consent Decree for unregistered franchise sales. All involve regulatory/state enforcement actions.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Traveller & Company, LLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
FY2024 total income of $17,626,680 is dominated by lease revenue ($11,675,671) and royalties ($3,211,600); franchisor subleases space (largely in Walmart stores) to franchisees, so lease revenue is the largest component rather than royalties.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Must buy proprietary products: No
- Restricted to system-approved products: No
- Can negotiate own supplier terms: Yes
Score breakdown · what drove the 61 / 100 verdict
- 01MINORDeclining unit count (-3.5% YoY) signals system contraction and franchisee struggles
- 02HIGHSignificant regulatory litigation in major markets (Virginia, California) for franchise law violations including unregistered offerings and failure to provide disclosure documents
- 03MEDNo disclosed average revenue or net income data — opacity prevents ROI assessment and suggests franchisor may be hiding poor unit economics
- 04MINORZero territory protection exposes franchisees to cannibalization and direct franchisor competition
- 05MINOR5-year term is relatively short, limiting ability to recoup initial investment and build equity
Severity inferred from the FDD text · not a regulatory classification
Litigation case detail4 matters · Item 3
Litigation cases
Other disclosed matters
Concluded (4)
Commonwealth of Virginia, Division of Securities and Retail Franchising v. Da Vi Nails
settledGovernment action · filed 2018-04-20 · Virginia State Corporation Commission · SEC-2017-0065
After investigation, Virginia alleged that in April 2017 Da Vi Nails sold one franchise in Virginia while its state registration had lapsed and without providing a current Franchise Disclosure Document. Without admitting or denying the allegations, Da Vi Nails settled by paying $21,000 and offering rescission to the affected franchisee.
Outcome:“New Settlement Order; Da Vi Nails agreed to pay $20,000 in monetary penalties plus $1,000 in investigation costs and to extend a rescission offer to the affected purchaser.”
In the matter of Da Vi Nails (California Division of Business Oversight Consent Decree)
settledGovernment action · filed 2018-10-26 · California Division of Business Oversight
Da Vi Nails entered a Consent Decree with the California Division of Business Oversight requiring it and its managers to desist and refrain from offering or selling unregistered franchises. The company paid a $3,000 fine and is currently registered in California.
Outcome:“Consent Decree dated October 26, 2018; Da Vi Nails and its managers ordered to desist and refrain from the offer and sale of unregistered franchises and paid a $3,000 fine.”
In the matter of DaVi Nails International, LLC, David Truong and Vi Cao
settledGovernment action · filed 2009-02-25 · California Corporations Commissioner
The California Corporations Commissioner issued a Desist and Refrain Order against Da Vi International, David Truong, and Vi Cao for selling franchise licenses and subleases without registering under the California Franchise Investment Law. A second 2012 order over three additional 2009 violations was resolved by stipulation with a $7,500 fine.
Outcome:“Desist and Refrain Order issued February 25, 2009; additional Citations and Desist and Refrain Order issued July 30, 2012, resolved by Stipulation on August 13, 2012 with payment of a $7,500 fine.”
Commonwealth of Virginia, ex rel. State Corporation Commission v. Da Vi Nails International, LLC and David Truong
settledGovernment action · filed 2008-07-21 · Virginia State Corporation Commission · SEC-2008-00066
The Virginia Division of Securities and Retail Franchising alleged Da Vi Nails and David Truong offered or granted franchises in Virginia without first registering and without providing required disclosure documents. The defendants neither admitted nor denied the allegations and settled by paying $8,500 in penalties plus $750 in investigation costs.
Outcome:“Settlement Order; Defendants agreed to pay $8,500 in monetary penalties plus $750 in investigation costs, provide each Virginia franchisee with a copy of the Settlement Order, and agree not to violate the Act in the future. Final Order entered August 28, 2008.”
Item 3 lists the litigation the franchisor must disclose; a matter against a parent, an affiliate or a named officer is not a matter against the franchisor, and pending claims are allegations, not findings.
What are you signing up for?
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 3 years |
| Allowed renewalsℹ | 2 |
| Territory type | Protected territory |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| RoFR response window | 30 days |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | No |
| Arbitration location | Salt Lake City, UT |
| Jury trial waiver | No |
| Governing law | UT |
| Litigation count | 4 |
View Item 3 litigation summary
Virginia 2008 settlement (SEC-2008-00066) for unregistered franchise sales; Virginia 2018 settlement (SEC-2017-0065) for selling one franchise without current FDD; California 2009/2012 Desist and Refrain Order for franchise law violations; California 2018 Consent Decree for unregistered franchise sales. All involve regulatory/state enforcement actions.
Items 10, 11
Training & Operations
- Classroom training
- 9 hrs
- On-the-job training
- 0 hrs
- Training location
- Salt Lake City, UT
- Ongoing training
- Required
- Time to open
- 6 mo
- From signing to launch
- Site selection
- Franchisor
- Franchisor financing
- Not offered
- Item 10
Items 5 & 11
Franchisor Support
Item 20 · call current owners
Franchisee Contacts
768 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Da Vi Nails / Em Lash Studio franchise?
The total investment to open a Da Vi Nails / Em Lash Studio franchise ranges from $61K – $141K, with an initial franchise fee of $50K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Da Vi Nails / Em Lash Studio franchise owners earn?
Da Vi Nails / Em Lash Studio makes no financial performance representation in Item 19 of its FDD - a voluntary item under the FTC Franchise Rule - so no unit revenue figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Who owns Da Vi Nails / Em Lash Studio?
Da Vi Nails / Em Lash Studio is franchised by Da Vi Nails Salon and Spa, L.L.C.. Source: FDD Item 1, 2025 filing.
What is Item 19 in the Da Vi Nails / Em Lash Studio FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Da Vi Nails / Em Lash Studio FDD and qualifies whose outlets they describe.
What is Da Vi Nails / Em Lash Studio's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Da Vi Nails / Em Lash Studio (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Da Vi Nails / Em Lash Studio franchise locations are there?
As of their most recent FDD filing, Da Vi Nails / Em Lash Studio has 387 total units in the United States, including 387 franchised units and 0 company-owned units. 23 new units were opened in the latest reporting year.
Is Da Vi Nails / Em Lash Studio a good franchise to buy?
FranchiseVerdict rates Da Vi Nails / Em Lash Studio as a B-grade franchise with a verdict score of 61 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.