Main Squeeze Juice Co. Franchise Cost, Revenue & Review 2026
Analysis by FranchiseVerdict Research · Methodology
FranchiseVerdict summary · 2026
A Main Squeeze Juice Co. franchise requires a total initial investment of $427K – $657K, including a $35K – $50K franchise fee and an ongoing 6.0% royalty[2]. Per the latest FDD, average unit revenue was $366K[2]. FranchiseVerdict grade: D (Below average), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified
Overview
- Investment
- $427K – $657K
- 30th pct Service Resta…
- Avg gross sales
- $366K
- 1st pct Service Resta…
- Royalty
- 6.0%
- 28th pct Service Resta…
- Units
- 23
- 29th pct Service Resta…
- SBA charge-off
- N/A
Quick verdict · Full-Service Restaurants · color = vs category peers
Green = favorable by >10% vs Full-Service Restaurants avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- Total investment $427K – $657K including a $35K franchise fee, 6.0% ongoing royalty.
- Average unit revenue of $366K/year (median $415K).
- Verdict D (Below average), verdict score 34/100 (higher is better).
- System contracting at -28.1% CAGR over 3 years. Investigate whether closures are franchisor-driven (consolidation) or franchisee-driven (economics).
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Main Squeeze Juice Franchising, LLC
- Parent company
- Main Squeeze Juice Holdings, LLC
- Predecessor
- Main Squeeze Juice Company, LLC (MSJC); Main Squeeze Juice Company Franchise, LLC (later renamed Squeeze Holdings, LLC)
- Prior franchisor entity
- CEO title
- Chief Executive Officer
- Jennifer Dodd
- Incorporated in
- Delaware
- HQ
- 16220 N. Scottsdale Road, Suite 300, Scottsdale, Arizona 85254
- Franchisor revenue
- $1.8M
- Most recent fiscal year
Overview
About
Retail store selling vegetable and fruit juices, smoothies, cleanses, acai bowls and other health-centric snacks and foods, plus branded merchandise; some Stores offer drive-thru service; smaller-format "Satellite Stores" also available for multi-unit operators.
- CEO
- Jennifer Dodd
- Headquarters
- Arizona
- Founded
- 2017
- States available
- 5
Can you afford it, and what does the money buy?
Entry cost runs 42% below the typical full-service restaurants franchise.
Source: FDD · Items 5–7
FDD Item 7
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $35K | $35K |
| Working capital (3–6 mo) | $15K | $25K |
| Equipment, build-out, other | $378K | $597K |
| Total initial investment | $427K | $657K |
Source: Main Squeeze Juice Co. FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $427K – $657K
- Top 40% of category vs category
- Liquid capital req'd
- $15K – $25K
- Top 40% of category vs category
- Franchise fee
- $35K – $50K
- Top 40% of category vs category
- Royalty
- 6.0%
- percentage · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Training fee | $10K |
| Transfer fee | $37K |
| Renewal fee | $25K |
What do units actually make?
Average unit sales run 76% below the full-service restaurants norm.
Source: FDD · Item 19
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$37K
10.0% margin
Unlevered ROIC
7%
EBITDA / total invested capital
Payback
15.4 yrs
cash-on-cash, unlevered
Financial Performance
- Avg gross sales
- $366K
- Per unit, per year
- Median gross sales
- $415K
Gross sales are revenue before expenses — not profit. Actual owner earnings depend on rent, labor, royalties, marketing fees, and debt service.
- Item 19 type
- gross_sales_quartiles
- Sample size
- 19 units
- vs category median 16
- Range (low → high)
- $71K→$626K
- Cohort dispersion (min → max)
- Quartile band
- $175K→$556K
- Bottom 25% → top 25%
- Reporting year
- 2025
- Fiscal year the figures cover
Compared against 1273 Full-Service Restaurants brands
Revenue is only 0.7x the investment. This means each unit may take 5+ years to recoup the initial outlay at typical margins.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Unit economics
Average unit generates $366K/year in gross sales. Median ($415K) exceeds the average — distribution is bottom-heavy but most units perform well. Revenue-to-investment ratio: 0.7x.
Fee burden
6.0% royalty + 2.0% ad fund.
Operator retention
System contracting at -28.1% CAGR over 3 years. Investigate whether closures are franchisor-driven consolidation or franchisee exits.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Full-Service Restaurants averages
How Main Squeeze Juice Co. Compares
Is the system healthy?
Source: FDD · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 23
- Opened
- 1
- Last reporting year
- Closed
- 6
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 26.1%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 1%
- vs corporate-owned
- Net growth (3-yr)
- -28.1%
- Net unit change over 3 years
- 3-yr CAGR
- -28.1%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 1
- Closed (3yr)
- 6
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 2
- Reacquired (3yr)
- 0
- Franchisor bought back
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 5 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
5
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 7 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 7
- Loan volume
- $2.0M
- Median loan
- $348K
- 50th percentile
- Charge-off rate
- N/A
- limited sample (7 loans) — rate not shown below 10
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 5
- Defaults
- N/A
Explore lender portfolios on Bank Reports or regional data on State Reports.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Litigation (Item 3)
Nautilus Food Company, LLC / Spencer Turner / Ronald Turner filed AAA arbitration in June 2024 alleging Florida Franchise Act violations, deceptive practices, misrepresentation, and breach of contract related to sale of 10 franchise agreements (seeking $2M+); franchisor terminated those agreements and filed a federal suit for breach of contract, trademark infringement, unfair competition, obtaining injunctive relief; parties settled in March 2025 with mutual release and $500,000 paid by franchisor's insurance carrier to claimants.
Largest disclosed settlement: $500,000
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
What are you signing up for?
Ongoing fees run about 8.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | none |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory radius | 1 mi |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 10 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Curable defaultsℹ | 4 |
| Mandatory arbitration | No |
| Governing law | Delaware |
| Litigation count | 1 |
View Item 3 litigation summary
Nautilus Food Company, LLC / Spencer Turner / Ronald Turner filed AAA arbitration in June 2024 alleging Florida Franchise Act violations, deceptive practices, misrepresentation, and breach of contract related to sale of 10 franchise agreements (seeking $2M+); franchisor terminated those agreements and filed a federal suit for breach of contract, trademark infringement, unfair competition, obtaining injunctive relief; parties settled in March 2025 with mutual release and $500,000 paid by franchisor's insurance carrier to claimants.
Items 10, 11
Training & Operations
- Classroom training
- 20 hrs
- On-the-job training
- 20 hrs
- Training location
- Mandeville, Louisiana (corporate training Store)
- Ongoing training
- Required
- Site selection
- Franchisee, with assistance from franchisor-designated real estate company; franchisor must approve site
- Franchisor financing
- Not offered
- Item 10
Items 5 & 11
Franchisor Support
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Main Squeeze Juice Co. franchise?
The total investment to open a Main Squeeze Juice Co. franchise ranges from $427K – $657K, with an initial franchise fee of $35K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Main Squeeze Juice Co. franchise owners earn?
According to Item 19 of the Main Squeeze Juice Co. FDD, the average gross sales per unit is $366K. The median is $415K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Main Squeeze Juice Co.'s franchise failure rate?
SBA 7(a) loan charge-off data is not available for Main Squeeze Juice Co. (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Main Squeeze Juice Co. franchise locations are there?
As of their most recent FDD filing, Main Squeeze Juice Co. has 23 total units in the United States, including 23 franchised units and 0 company-owned units. 1 new units were opened in the latest reporting year.
Is Main Squeeze Juice Co. a good franchise to buy?
FranchiseVerdict rates Main Squeeze Juice Co. as a D-grade franchise with a verdict score of 34 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.