FranchiseVerdict
Pickleman’s Gourmet Cafe logo
FV-01944·MODERATEExcellent91

Pickleman’s Gourmet Cafe

Food & Beverage - Full ServiceFranchising since 2008Website
Investment
$416K – $1.0M
56th pct Full Service
Avg revenue
$1.4M
29th pct Full Service
Royalty
6.0%
54th pct Full Service
Units
32
64th pct Full Service
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $416K – $1.0M including a $35K franchise fee, 6.0% ongoing royalty.
  • Average unit revenue of $1.4M/year (median $1.3M).
  • Rated MODERATE with a risk score of 59/100. SBA loan default rate of 0.0% across 5 loans (below the industry average).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Pickleman’s Franchising, LLC
Incorporated in
Missouri
HQ
2072 Farris County Rd., Foristell, MO 63348
Auditor
WINFREY CERTIFIED PUBLIC ACCOUNTANTS, LLC
Audited financials
Franchisor revenue
$3.5M
vs $3.8M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Pickleman’s Gourmet Cafe unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $1,368,244
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $416K–$1.0M
Working capital
$
FDD reports $36K–$55K

Unlevered ROIC · per unit

25%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$192K
EBITDA margin
14.0%
Total invested
$775K
Payback
49 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Pickleman’s Gourmet Cafe units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$1.9M

on $9.6M purchase

Total debt

$7.7M

SBA $4.8M + senior + seller note

Overview

About

Pickleman's Gourmet Cafe franchisees operate fast-casual dining establishments focused on gourmet sandwiches, salads, and made-to-order meals. Day-to-day operations involve managing front-of-house customer service, food preparation and quality control, inventory management, and back-office functions including staff scheduling and compliance with franchise standards.

CEO
Douglas Stritzel
Founded
2007
FDD year
2025
States available
7

Item 7 · what it costs

The Vitals

Total investment
$416K – $1.0M
All-in to open one unit
Liquid capital
$36K – $55K
Cash you must have on hand
Franchise fee
$35K
Royalty
6.0%
Gross Sales · typical 6–8%
Ad fund
3.0%
typical 3–5%
Total fee load
34.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$1.4M
Per unit, per year
Median gross sales
$1.3M
Item 19 type
Gross Revenue
Sample size
28 units
vs category median 15
Range (low → high)
$677K$4.4M
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank29th
vs Food & Beverage - Full Service peers
Investment cost rank56th
Lower investment ranks lower (better)
Royalty rate rank54th
Lower royalty = lower percentile (better)
Unit count rank64th
vs Food & Beverage - Full Service peers
Risk score rank39th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
32
Opened
3
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
1
Corporate units in the system
% franchised
97%
vs corporate-owned
Multi-unit owners
3.8%
Net growth (yr3)
+10.7%
Net unit change last year
3-yr CAGR
+10.7%
Compounded over last 3 years
2023
31+3
Franchised units
2024
28
Franchised units
2025
28
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 8 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 8 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
5
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

59
Risk · 0-100
MODERATE59 / 100

Profitability opacity combined with modest growth, unclear going concern status, and high royalty obligations relative to disclosed revenue create meaningful due diligence gaps.

Score breakdown · what drove the 59 / 100 rating

  1. 01MINORNo net income disclosure (Item 19) prevents profitability assessment despite $1.37M average revenue
  2. 02MINORModest unit growth of 10.7% YoY suggests slower expansion or potential saturation concerns
  3. 03MINORWide investment range ($416K-$1.04M) indicates inconsistent unit economics or site-dependent performance
  4. 04HIGHGoing Concern status is FALSE, which is atypical for an active franchisor and warrants clarification
  5. 05MINOR6% royalty on $1.37M average revenue equals ~$82K annual obligation with unknown net margins

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Missouri

Item 11

Training & Operations

Classroom training
300 hrs
On-the-job training
100 hrs
POS system
SpotOn
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

31 numbers

Locked
(402) 505-••••
Harrington Restaurants, Inc.
NE
(314) 473-••••
Lay Group CC, LLC
MO
(785) 856-••••
Royer Investments
KS

One-time purchase · CSV download · Validation questions included

FDD download

Pickleman’s Gourmet Cafe · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above