Green Motion Franchise Cost, Revenue & Review 2026
- Investment
- $168K – $1.5M
- Disclosed sales
- not disclosed
- SBA charge-off
- Not SBA-matched
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
Green Motion is a car rental franchise offering vehicle and van rentals with an eco-friendly, low-emission focus. Franchisees run rental branches, managing fleet, bookings, and rental contracts.
FranchiseVerdict summary · 2026
A Green Motion franchise requires a total initial investment of $168K – $1.5M, including a $10K – $250K franchise fee and an ongoing 6.0% royalty[2]. This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. FranchiseVerdict grade: C (Average), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: medium - issued 12 to 24 months ago; a newer filing is likely on file
Evidence: partial✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✗ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored4 of 5 headline figures on this page cite a page of the filing; the rest are marked “Not cited” beside the figure.
Overview
- Investment
- $168K – $1.5M
- 23rd pct Automotive
- Avg gross sales
- N/A
- Royalty
- 6.0%
- 15th pct Automotive
- Units
- 6
- 6th pct Automotive
- SBA charge-off
- N/A
Quick verdict · Automotive · color = vs category peers
Green = favorable by >10% vs Automotive median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $168K – $1.5M including a $10K franchise fee, 6.0% ongoing royalty.
- RETURNSThis franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that.
- RISKVerdict C (Average), verdict score 44/100 (higher is better).
- GROWTHFlat: no net change in franchised outlets in the latest year (1 opened, 4 closed) (Item 20).
- DATAThis franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Green Motion North America LLC
- Parent company
- Green Motion of America LLC
- FDD Item 1, page 6 of the 2025 FDD
- Ultimate parent
- Green Motion Limited
- FDD Item 1, page 6 of the 2025 FDD
- CEO title
- Chief Executive Officer
- Richard Lowden
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- Mississippi
- HQ
- Unit 1, Aspen Farm, Sheep Lane, Woburn, United Kingdom MK17 9HD
- Auditor
- HORNE LLP
- Audited financials
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
Same owner · FDD Item 1, page 6
1 other brand on this site name Green Motion Limited as parent or ultimate parent in their own FDD.
Grouped by the owner's name as each filing prints it (this page: the 2025 FDD). Spelling variants of the same group may be listed apart; a brand is never grouped with an owner its filing does not name.
Overview
About
- CEO
- Richard Lowden
- Headquarters
- MS
- Founded
- 2022
- FDD year
- 2025
- States available
- 4
Can you afford it, and what does the money buy?
Entry cost runs 133% above the typical automotive franchise.
Source: FDD 2025 · Items 5–7
Full Item 7 breakdown14 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Fee | $10K | $800K | |
| Initial Reservation Depositnot refundable | $3K | $25K | |
| Central Reservations Systems Set-Up | $700 | $5K | |
| Your Training Expenses | $500 | $3K | |
| Premises Deposits | $7K | $25K | |
| Leasehold Improvements | $25K | $75K | |
| Furniture, Fixtures, Equipment and Signage | $6K | $18K | |
| Computer Systems | $2K | $10K | |
| Vehicles | $100K | $500K | |
| Grand Opening Marketing | $500 | $5K | |
| Professional Fees | $2K | $10K | |
| Licenses and Permitsnot refundable | $200 | $4K | |
| Insurancenot refundable | $2K | $18K | |
| Operating Expenses / Additional Funds - Three months | $10K | $50K | |
| Total initial investment | $168K | $1.5M |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $168K – $1.5M
- Top 40% of category vs category
- Liquid capital req'd
- $10K – $50K
- Top 40% of category vs category
- Franchise fee
- $10K – $250K
- Top 40% of category vs category
- Royalty
- 6.0%
- Set by a formula · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $75 |
| Transfer fee | $0 |
| Renewal fee | $5K |
| Total fee load | 8.0% of rev |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Green Motion makes no financial performance representation in Item 19 of its FDD - a voluntary item under the FTC Franchise Rule - so no unit revenue figures are disclosed. The return models need a revenue figure to start from, and the operating costs that turn gross sales into a profit are in no FDD. Enter your own and the calculator runs on your assumptions — nothing here is modelled until you do.
Returns model · single-unit ROIC
What would one Green Motion unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for annual revenue, COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
No financial performance representation
This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that.
Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 8.0% (near the Automotive median).
Disclosure
This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Automotive medians
How Green Motion Compares
Category median of published Automotive brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 6
- Opened
- 1
- Last reporting year
- Closed
- 4
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 66.7%
- Company-owned
- 6
- Corporate units in the system
- % franchised
- 0%
- vs corporate-owned
Last fiscal year · Item 20 exits and transfers
- Terminated
- 0
- Not renewed
- 0
- Signed, not yet open
- 0
- 0.00 per open outlet · Item 20 Table 5
- Projected new
- 0
- Franchisor's next-year forecast
- Ceased ops
- 66.7%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 4 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
4
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Extremely early-stage, litigation-exposed franchise system with minimal operational track record, zero financial transparency, and only 6 units raises substantial viability and profitability concerns.
Litigation (Item 3)
Subject: the franchisor is a named party (defendant).
One action: 50154444 Ontario Inc. v. Green Motion Limited and officers (including CEO Richard Lowden) alleging violations of Ontario franchise disclosure law (Arthur Wishart Act). Filed May 2019, involves parent company not the US franchisor. As of last fiscal year end, informal confirmation that suit will be discontinued.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · HORNE LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Franchisor (Green Motion North America LLC) is a startup with no significant activities; audited FY2024 statements report no revenue line (only $24,490 general and administrative expense, net loss $24,490). Audited statements for FY2023 and FY2024 included in Exhibit G; unaudited Jan-Jun 2025 management accounts in the exhibit are for the UK parent Green Motion Limited, not the franchisor. No CPA firm name appears in extracted text; auditor located in Ridgeland, Mississippi (FY2024 report dated March 31, 2025).
ⓘ These are the parent company's consolidated financials (the parent guarantees the franchisor), not this brand's standalone results — the figure reflects the whole corporate group, not this brand alone.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 44 / 100 verdict
- 01MINOROnly 6 units systemwide indicates extremely small, unproven franchise system with minimal scale and support infrastructure
- 02MEDNo disclosed average revenue or net income (Item 19 data absent) prevents realistic ROI modeling on $167,900–$1,547,250 investment range
- 03HIGHActive litigation alleging Ontario franchise law violations by parent company Green Motion Limited creates legal and reputational risk despite claimed discontinuation
- 04MINORRoyalty structure with $500–$1,500 monthly minimums creates fixed cost floor regardless of revenue, problematic for struggling locations
- 05MINOR10-year term is long relative to system maturity and unproven unit economics
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 8.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Protected territory |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Online sales rightsℹ | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 10 mi |
| Right of first refusalℹ | Yes |
| RoFR response window | 30 days |
| Transfer requires consent | Yes |
| Termination notice | 5 days |
| Mandatory arbitration | Yes |
| Arbitration location | Mississippi |
| Jury trial waiver | Yes |
| Governing law | Mississippi |
| Litigation count | 1 |
View Item 3 litigation summary
One action: 50154444 Ontario Inc. v. Green Motion Limited and officers (including CEO Richard Lowden) alleging violations of Ontario franchise disclosure law (Arthur Wishart Act). Filed May 2019, involves parent company not the US franchisor. As of last fiscal year end, informal confirmation that suit will be discontinued.
Items 10, 11
Training & Operations
- Classroom training
- 18 hrs
- On-the-job training
- 5 hrs
- Training location
- Virtually and/or Woburn, UK, or franchisee's site
- Ongoing training
- Required
- Time to open
- 3 mo
- From signing to launch
- Site selection
- Franchisee with franchisor approval
- Franchisor financing
- Offered
- Item 10
- POS system
- POS System
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: POS System
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Green Motion franchise?
The total investment to open a Green Motion franchise ranges from $168K – $1.5M, with an initial franchise fee of $10K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Green Motion franchise owners earn?
Green Motion makes no financial performance representation in Item 19 of its FDD - a voluntary item under the FTC Franchise Rule - so no unit revenue figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Who owns Green Motion?
Green Motion is franchised by Green Motion North America LLC. Its parent company is Green Motion of America LLC. The ultimate parent named in the FDD is Green Motion Limited. Source: FDD Item 1, 2025 filing.
What is Item 19 in the Green Motion FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Green Motion FDD and qualifies whose outlets they describe.
What is Green Motion's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Green Motion (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Green Motion franchise locations are there?
As of their most recent FDD filing, Green Motion has 6 total units in the United States. 1 new units were opened in the latest reporting year.
Is Green Motion a good franchise to buy?
FranchiseVerdict rates Green Motion as a C-grade franchise with a verdict score of 44 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.