FranchiseVerdict
Green Motion logo
FV-01120·MODERATEExcellent86

Green Motion

Automotive - Repair & ServiceFranchising since 2023Website
Investment
$168K – $1.5M
44th pct Repair & Serv…
Avg revenue
54th pct Repair & Serv…
Royalty
Units
6
14th pct Repair & Serv…
SBA default

Bottom line

  • Total investment $168K – $1.5M including a $10K franchise fee.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 65/100.
  • No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Green Motion North America LLC
Parent company
Green Motion of America LLC
Incorporated in
Mississippi
HQ
Unit 1, Aspen Farm, Sheep Lane, Woburn, United Kingdom MK17 9HD
Auditor
HORNE LLP
Audited financials
Franchisor revenue
$0
vs $0 prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Green Motion unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: automotive
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $168K–$1.5M
Working capital
$
FDD reports $10K–$50K

Unlevered ROIC · per unit

14%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$120K
EBITDA margin
16.0%
Total invested
$888K
Payback
89 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Green Motion operates a car rental franchise model. Franchisees manage vehicle fleet rental operations, customer acquisition, booking administration, and maintenance oversight within a protected territory. Daily operations include customer service, fleet management, pricing coordination with the franchisor, and compliance with brand standards.

CEO
Richard Lowden
Founded
2022
FDD year
2025
States available
4

Item 7 · what it costs

The Vitals

Total investment
$168K – $1.5M
All-in to open one unit
Liquid capital
$10K – $50K
Cash you must have on hand
Franchise fee
$10K
Royalty
Greater of 6% of Gross Revenue and monthly minimum ($500 …
Ad fund
Greater of 2% of Gross Revenue or $500
Total fee load
8.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
6
Opened
1
Last reporting year
Closed
4
Turnover rate
66.7%
Company-owned
6
Corporate units in the system
% franchised
0%
vs corporate-owned
2023
0-3
Franchised units
2024
0
Franchised units
2025
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 17 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 17 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

65
Risk · 0-100
MODERATE65 / 100

Extremely early-stage, litigation-exposed franchise system with minimal operational track record, zero financial transparency, and only 6 units raises substantial viability and profitability concerns.

Score breakdown · what drove the 65 / 100 rating

  1. 01MINOROnly 6 units systemwide indicates extremely small, unproven franchise system with minimal scale and support infrastructure
  2. 02MEDNo disclosed average revenue or net income (Item 19 data absent) prevents realistic ROI modeling on $167,900–$1,547,250 investment range
  3. 03HIGHActive litigation alleging Ontario franchise law violations by parent company Green Motion Limited creates legal and reputational risk despite claimed discontinuation
  4. 04HIGHGoing Concern status 'False' is ambiguous—unclear if this means no going concern issues or if going concern issues exist
  5. 05MINORRoyalty structure with $500–$1,500 monthly minimums creates fixed cost floor regardless of revenue, problematic for struggling locations
  6. 06MINOR10-year term is long relative to system maturity and unproven unit economics

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Defined Trade Area
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
1
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Mississippi

Item 11

Training & Operations

Classroom training
18 hrs
On-the-job training
5 hrs
POS system
POS System
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

17 numbers

Locked
(860) 240-••••
CT
(651) 539-••••
MN
(804) 371-••••
VA

One-time purchase · CSV download · Validation questions included

FDD download

Green Motion · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above