Green MotionFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A Green Motion franchise requires a total initial investment of $168K – $1.5M, including a $10K franchise fee. The 2025 FDD does not disclose unit-level revenue (no Item 19). Verdict grade: F. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $168K – $1.5M
- 19th pct Automotive
- Avg gross sales
- N/A
- 24th pct Automotive
- Royalty
- N/A
- Units
- 6
- 5th pct Automotive
- SBA default
- N/A
Quick verdict · Automotive · color = vs category peers
Green = >15% above Automotive avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Started franchising in 2023. Newer systems carry more uncertainty but may offer better territories.
Bottom line
- Total investment $168K – $1.5M including a $10K franchise fee.
- No Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- Verdict F (Bottom Quintile) with a risk score of 100/100.
- No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Green Motion North America LLC
- Parent company
- Green Motion of America LLC
- Ultimate parent
- Green Motion Limited
- CEO title
- Chief Executive Officer
- Richard Lowden
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- MS
- HQ
- Unit 1, Aspen Farm, Sheep Lane, Woburn, United Kingdom MK17 9HD
- Auditor
- HORNE LLP
- Audited financials
- Franchisor revenue
- $0
- vs $0 prior year
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
Overview
About
Green Motion operates a car rental franchise model. Franchisees manage vehicle fleet rental operations, customer acquisition, booking administration, and maintenance oversight within a protected territory. Daily operations include customer service, fleet management, pricing coordination with the franchisor, and compliance with brand standards.
- CEO
- Richard Lowden
- Founded
- 2022
- FDD year
- 2025
- States available
- 4
FDD Item 7 · 2025 filing · 14 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Fee | $10K | $800K | |
| Initial Reservation Depositnot refundable | $3K | $25K | |
| Central Reservations Systems Set-Up | $700 | $5K | |
| Your Training Expenses | $500 | $3K | |
| Premises Deposits | $7K | $25K | |
| Leasehold Improvements | $25K | $75K | |
| Furniture, Fixtures, Equipment and Signage | $6K | $18K | |
| Computer Systems | $2K | $10K | |
| Vehicles | $100K | $500K | |
| Grand Opening Marketing | $500 | $5K | |
| Professional Fees | $2K | $10K | |
| Licenses and Permitsnot refundable | $200 | $4K | |
| Insurancenot refundable | $2K | $18K | |
| Operating Expenses / Additional Funds - Three months | $10K | $50K | |
| Total initial investment | $168K | $1.5M |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $168K – $1.5M
- Better than avg vs category
- Liquid capital req'd
- $10K – $50K
- Better than avg vs category
- Franchise fee
- $10K – $800K
- Better than avg vs category
- Royalty
- Greater of 6% of Gross Revenue and monthly minimum ($500 …
- Ad fund
- Greater of 2% of Gross Revenue or $500
- Total fee load
- 8.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty (flat) | greater of 6% of Gross Revenue and minimum: Year 1: $500/month, Year 2: $1,000/month, Year 3+: $1,500/month |
| Transfer fee | $0 |
| Renewal fee | $5K |
| Total fee load | 8.0% of rev |
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
vs Automotive averages
How Green Motion Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 6
- Opened
- 1
- Last reporting year
- Closed
- 4
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 66.7%
- Company-owned
- 6
- Corporate units in the system
- % franchised
- 0%
- vs corporate-owned
3-year detail · Item 20
- Transfers (3yr)
- 0
- Projected new
- 0
- Franchisor's next-year forecast
- Ceased ops
- 66.7%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 17 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Extremely early-stage, litigation-exposed franchise system with minimal operational track record, zero financial transparency, and only 6 units raises substantial viability and profitability concerns.
Litigation (Item 3)
50154444 Ontario Inc. v. Green Motion Limited et al. (Ontario Superior Court, CV-19-619763). Former Canadian franchisee filed action against Green Motion Limited and officers (Richard Lowden, Chay Lowden) alleging violations of Ontario franchise disclosure law (Arthur Wishart Act). Claims include rescission, damages up to $10,000,000, breach of duty of fair dealing ($250,000), breach of duty of honesty ($250,000), punitive damages ($250,000), and interim payment order ($659,529). Notice issued May 10, 2019; Claim filed June 7, 2019. Paloma Colet dismissed March 1, 2020. Remaining defendants intend to defend. Expected discontinuation per unofficial confirmation.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · HORNE LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 100 / 100 rating
- 01MINOROnly 6 units systemwide indicates extremely small, unproven franchise system with minimal scale and support infrastructure
- 02MEDNo disclosed average revenue or net income (Item 19 data absent) prevents realistic ROI modeling on $167,900–$1,547,250 investment range
- 03HIGHActive litigation alleging Ontario franchise law violations by parent company Green Motion Limited creates legal and reputational risk despite claimed discontinuation
- 04HIGHGoing Concern status 'False' is ambiguous—unclear if this means no going concern issues or if going concern issues exist
- 05MINORRoyalty structure with $500–$1,500 monthly minimums creates fixed cost floor regardless of revenue, problematic for struggling locations
- 06MINOR10-year term is long relative to system maturity and unproven unit economics
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Defined Trade Area |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Online sales rights | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 10 mi |
| Right of first refusalℹ | Yes |
| RoFR response window | 30 days |
| Transfer requires consent | Yes |
| Termination notice | 5 days |
| Mandatory arbitration | Yes |
| Arbitration location | Madison County, Mississippi |
| Jury trial waiver | Yes |
| Governing law | Mississippi |
| Litigation count | 1 |
View Item 3 litigation summary
50154444 Ontario Inc. v. Green Motion Limited et al. (Ontario Superior Court, CV-19-619763). Former Canadian franchisee filed action against Green Motion Limited and officers (Richard Lowden, Chay Lowden) alleging violations of Ontario franchise disclosure law (Arthur Wishart Act). Claims include rescission, damages up to $10,000,000, breach of duty of fair dealing ($250,000), breach of duty of honesty ($250,000), punitive damages ($250,000), and interim payment order ($659,529). Notice issued May 10, 2019; Claim filed June 7, 2019. Paloma Colet dismissed March 1, 2020. Remaining defendants intend to defend. Expected discontinuation per unofficial confirmation.
Items 10, 11
Training & Operations
- Classroom training
- 18 hrs
- On-the-job training
- 5 hrs
- Training location
- On-site and corporate
- Ongoing training
- Required
- Time to open
- 5 mo
- From signing to launch
- POS system
- POS System
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: POS System
Item 20 · call current owners
Franchisee Contacts
17 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Green Motion · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Green Motion franchise?
The total investment to open a Green Motion franchise ranges from $168K – $1.5M, with an initial franchise fee of $10K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Green Motion franchise owners earn?
Green Motion does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Green Motion's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Green Motion (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Green Motion franchise locations are there?
As of their most recent FDD filing, Green Motion has 6 total units in the United States, including 0 franchised units and 6 company-owned units. 1 new units were opened in the latest reporting year.
Is Green Motion a good franchise to buy?
FranchiseVerdict rates Green Motion as a F-grade franchise with a risk score of 100 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.