FranchiseVerdict
Facialworks logo
FV-00900·MODERATEExcellent95

Facialworks

Food & Beverage - Full ServiceFranchising since 2023Website
Investment
$436K – $854K
58th pct Full Service
Avg revenue
$979K
18th pct Full Service
Royalty
6.0%
54th pct Full Service
Units
4
20th pct Full Service
SBA default

Bottom line

  • Total investment $436K – $854K including a $60K franchise fee, 6.0% ongoing royalty.
  • Average unit revenue of $979K/year (median $850K). Estimated payback in 3.2 years.
  • Rated MODERATE with a risk score of 63/100.
  • Emerging franchise — only 3 years of franchising with 4 units. Early-stage systems carry higher risk but may offer better territory availability.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Facialworks Franchising LLC
Parent company
Facialworks Holdings LLC
Incorporated in
Delaware
HQ
1727 Westcliff Drive, Newport Beach, California 92660
Auditor
Schild & Co., Inc.
Audited financials

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Facialworks unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $979,361
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $436K–$854K
Working capital
$
FDD reports $43K–$75K

Unlevered ROIC · per unit

21%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$147K
EBITDA margin
15.0%
Total invested
$704K
Payback
57 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Facialworks units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$1.6M

on $7.8M purchase

Total debt

$6.3M

SBA $3.9M + senior + seller note

Overview

About

Facialworks franchisees operate skincare treatment centers offering facial services, likely including chemical peels, microdermabrasion, extractions, and retail skincare product sales. Daily operations involve client consultations, treatment delivery, sanitization protocols, inventory management, and sales of premium skincare products to build recurring revenue.

CEO
Jason Gilboa
Founded
2023
FDD year
2024
States available
1

Item 7 · what it costs

The Vitals

Total investment
$436K – $854K
All-in to open one unit
Liquid capital
$43K – $75K
Cash you must have on hand
Franchise fee
$60K
Royalty
6.0%
Monthly · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical
Payback period
3.2 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$979K
Per unit, per year
Median gross sales
$850K
Item 19 type
Historical
Sample size
4 units
vs category median 15 · small
Range (low → high)
$550K$1.7M
Cohort dispersion
Transparency
10 / 5
vs category median 4 / 5 · above
Revenue rank18th
vs Food & Beverage - Full Service peers
Investment cost rank58th
Lower investment ranks lower (better)
Royalty rate rank54th
Lower royalty = lower percentile (better)
Unit count rank20th
vs Food & Beverage - Full Service peers
Risk score rank51th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
4
Opened
0
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
4
Corporate units in the system
% franchised
0%
vs corporate-owned
2022
0±0
Franchised units
2023
0
Franchised units
2024
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 12 · 1 state reported

The Territory Map

FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.

1

states with franchisees (per FDD Item 12)

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

63
Risk · 0-100
MODERATE63 / 100

Micro-franchise system with undisclosed growth, unverified financials, and franchisor stability concerns presents elevated risk despite no litigation history.

Score breakdown · what drove the 63 / 100 rating

  1. 01MINOROnly 4 units in system with unknown growth trajectory indicates minimal scale and unproven expansion model
  2. 02HIGHGoing Concern status is FALSE — suggests financial instability or uncertainty at franchisor level
  3. 03MEDNo Item 19 (Financial Performance Representations) disclosed — cannot verify if $979k average revenue or $201k net income are achievable
  4. 04MINORHigh investment range ($435k–$853k) relative to small unit count raises unit economics questions
  5. 05MINOR6% royalty on gross (not net) means franchisee pays even during unprofitable months

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
California

Item 11

Training & Operations

Classroom training
34 hrs
On-the-job training
6 hrs
POS system
Zenoti
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

3 numbers

Locked
(212) 416-••••
NY
(360) 902-••••
UT
(701) 328-••••
NY

One-time purchase · CSV download · Validation questions included

FDD download

Facialworks · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above