FranchiseVerdict
Pressed Roots logo
FV-02033·MODERATEExcellent91

Pressed Roots

Personal Services - Beauty & SalonFranchising since 2025Website
Investment
$476K – $800K
80th pct Beauty & Salon
Avg revenue
$1.2M
65th pct Beauty & Salon
Royalty
5.0%
7th pct Beauty & Salon
Units
4
16th pct Beauty & Salon
SBA default

Bottom line

  • Total investment $476K – $800K including a $50K franchise fee, 5.0% ongoing royalty.
  • Average unit revenue of $1.2M/year (median $1.2M).
  • Rated MODERATE with a risk score of 63/100.
  • Emerging franchise — only 1 year of franchising with 4 units. Early-stage systems carry higher risk but may offer better territory availability.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Pressed Roots Franchise Co.
Parent company
Pressed Roots Holdings Inc.
Incorporated in
Delaware
HQ
5600 West Lovers Lane, Suite 116-195, Dallas, Texas 75209
Auditor
Metwally CPA PLLC
Unaudited
Franchisor revenue
$0
Most recent fiscal year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Pressed Roots unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $1,195,579
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: personal services
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $476K–$800K
Working capital
$
FDD reports $40K–$60K

Unlevered ROIC · per unit

40%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$275K
EBITDA margin
23.0%
Total invested
$688K
Payback
30 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Pressed Roots units return on equity?

Edit assumptions

Equity IRR · 5-yr

30.1%

3.72× MOIC

Year-1 DSCR

2.68×

EBITDA ÷ debt service

Equity required

$8.4M

on $19.1M purchase

Total debt

$10.7M

SBA $5.0M + senior + seller note

SBA 7(a) request ($9.6M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

Pressed Roots franchisees operate cold-pressed juice and smoothie retail locations, managing daily operations including product preparation, inventory management, POS systems, staffing, and customer service. Day-to-day activities involve producing fresh juice blends, managing perishable inventory with short shelf lives, handling retail foot traffic or delivery orders, and maintaining food safety compliance.

CEO
Piersten Gaines
Founded
2025
FDD year
2025
States available
1

Item 7 · what it costs

The Vitals

Total investment
$476K – $800K
All-in to open one unit
Liquid capital
$40K – $60K
Cash you must have on hand
Franchise fee
$50K
Royalty
5.0%
percentage of gross sales · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
7.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$1.2M
Per unit, per year
Median gross sales
$1.2M
Item 19 type
Actual (Company-owned outlets)
Sample size
3 units
vs category median 34 · small
Range (low → high)
$1.0M$1.4M
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank65th
vs Personal Services - Beauty & Salon peers
Investment cost rank80th
Lower investment ranks lower (better)
Royalty rate rank7th
Lower royalty = lower percentile (better)
Unit count rank16th
vs Personal Services - Beauty & Salon peers
Risk score rank57th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
4
Opened
0
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
4
Corporate units in the system
% franchised
0%
vs corporate-owned
2023
0±0
Franchised units
2024
0
Franchised units
2025
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 12 · 1 state reported

The Territory Map

FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.

1

states with franchisees (per FDD Item 12)

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

63
Risk · 0-100
MODERATE63 / 100

Extremely early-stage juice/smoothie franchise with minimal unit count, undisclosed profitability, financial stability concerns, and unproven unit economics—suitable only for investors with high risk tolerance and due diligence access to current owners.

Score breakdown · what drove the 63 / 100 rating

  1. 01MEDOnly 4 franchise units with unknown growth trajectory indicates extremely limited system maturity and unproven scalability
  2. 02MEDNet income not disclosed in Item 19 makes ROI impossible to validate; average $1.19M revenue means little without profitability data
  3. 03HIGHGoing Concern = False suggests potential franchisor financial instability or undisclosed operational challenges
  4. 04MINORHigh investment range ($475K-$800K) paired with only 4 existing units creates high risk of inadequate support infrastructure
  5. 05MINORRoyalty escalation from 5% to 7% in Year 2 reduces franchisee profitability without demonstrated system success
  6. 06HIGHNo disclosed litigation but micro-system size limits statistical significance; small sample makes disputes more impactful

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius/Geographic
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
3 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Texas

Item 11

Training & Operations

Classroom training
42 hrs
On-the-job training
58 hrs
POS system
Zenoti
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

4 numbers

Locked
(212) 416-••••
NY
(701) 328-••••
NY
(360) 902-••••
UT

One-time purchase · CSV download · Validation questions included

FDD download

Pressed Roots · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above