Eyemazy Franchise Cost, Revenue & Review 2026
- Investment
- $74K – $225K
- Disclosed sales
- not disclosed
- SBA charge-off
- Not SBA-matched
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
Eyemazy is a photography franchise that captures artistic macro photographs of the human iris and prints them as personalized wall art. Franchisees run the studios, managing iris-imaging sessions, printing, and sales.
FranchiseVerdict summary · 2026
A Eyemazy franchise requires a total initial investment of $74K – $225K, including a $11K franchise fee and an ongoing 9.0% royalty[2]. This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. FranchiseVerdict grade: B (Above average), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: medium - issued 12 to 24 months ago; a newer filing is likely on file
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✗ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored4 of 5 headline figures on this page cite a page of the filing; the rest are marked “Not cited” beside the figure.
Overview
- Investment
- $74K – $225K
- 5th pct Retail
- Avg gross sales
- N/A
- Royalty
- 9.0%
- 36th pct Retail
- Units
- 6
- 6th pct Retail
- SBA charge-off
- N/A
Quick verdict · Retail · color = vs category peers
Green = favorable by >10% vs Retail median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $74K – $225K including a $11K franchise fee, 9.0% ongoing royalty.
- RETURNSThis franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that.
- RISKVerdict B (Above average), verdict score 55/100 (higher is better).
- GROWTHPositive: net +4 franchised outlets in the latest year (4 opened, 0 closed) (Item 20).
- DATAThis franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Eyemazy Franchising USA Inc.
- Parent company
- Eyesight International Licensing GmbH
- FDD Item 1, page 7 of the 2025 FDD
- Ultimate parent
- Eyesight Verwaltungs GmbH & Co. KG
- FDD Item 1, page 7 of the 2025 FDD
- CEO title
- President
- Robin Koch
- Incorporated in
- DE
- HQ
- Prime Tower, Office 804, Business Bay, Dubai, United Arab Emirates
- Auditor
- CliftonLarsonAllen LLP
- Audited financials
- Franchisor revenue
- $106K
- vs $51K prior year
Affiliated brands
- company
Other brands the franchisor or its parent operates (Item 1).
Overview
About
- CEO
- Robin Koch
- Headquarters
- DE
- Founded
- 2022
- FDD year
- 2025
- States available
- 4
Can you afford it, and what does the money buy?
Entry cost runs 55% below the typical retail franchise.
Source: FDD 2025 · Items 5–7
Full Item 7 breakdown18 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Fee (Brick and Mortar)not refundable | $11K | $11K | |
| Admin Fee (Brick and Mortar)not refundable | $0 | $3K | |
| Unit Opening Fee (Brick and Mortar)not refundable | $11K | $11K | |
| Leasehold Improvements, Construction Cost (Brick and Mortar)not refundable | $5K | $40K | |
| Licenses and Permits (Brick and Mortar)not refundable | $0 | $3K | |
| Rent - 3 months (Brick and Mortar)not refundable | $8K | $30K | |
| Security Deposits (Brick and Mortar) | $0 | $30K | |
| Blueprints (Brick and Mortar)not refundable | $2K | $5K | |
| Equipment, Furnishings & Fixtures (Brick and Mortar)not refundable | $10K | $18K | |
| Signage (Brick and Mortar)not refundable | $6K | $15K | |
| Computer System (Brick and Mortar)not refundable | $5K | $8K | |
| Travel & Living Expenses While Training (Brick and Mortar)not refundable | $5K | $9K | |
| On-Site Training Meeting Room (Brick and Mortar)not refundable | $0 | $4K | |
| Insurance - 3 Months (Brick and Mortar)not refundable | $500 | $1K | |
| Professional Fees (Brick and Mortar)not refundable | $2K | $10K | |
| Opening Inventory and Supplies (Brick and Mortar)not refundable | $2K | $10K | |
| Initial Inventory of Eyemazy Jewelry (Brick and Mortar)not refundable | $2K | $2K | |
| Additional Funds - 3 Months (Brick and Mortar)not refundable | $5K | $15K | |
| Total initial investment | $74K | $225K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $74K – $225K
- Top 40% of category vs category
- Liquid capital req'd
- $5K – $15K
- Top 40% of category vs category
- Franchise fee
- $11K – $11K
- Top 40% of category vs category
- Royalty
- 9.0%
- Set by a formula · typical 6–8%
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 10.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 9.0% of gross sales |
| Marketing / ad fund | 1.0% of gross sales |
| Transfer fee | $5K |
| Renewal fee | $5K |
| Inventory (initial) | $2K – $2K |
| Total fee load | 10.0% of rev |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Eyemazy makes no financial performance representation in Item 19 of its FDD - a voluntary item under the FTC Franchise Rule - so no unit revenue figures are disclosed. The return models need a revenue figure to start from, and the operating costs that turn gross sales into a profit are in no FDD. Enter your own and the calculator runs on your assumptions — nothing here is modelled until you do.
Returns model · single-unit ROIC
What would one Eyemazy unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for annual revenue, COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
No financial performance representation
This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that.
Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 10.0% — above the Retail median of 8.0%.
Disclosure
This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Operator retention
Net unit growth of +200.0% over 3 years (4 opened, 0 closed).
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Retail medians
How Eyemazy Compares
Category median of published Retail brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 6
- Opened
- 4
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- N/A
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (3-yr)
- +200.0%
- Net unit change over 3 years
Last fiscal year · Item 20 exits and transfers
- Terminated
- 0
- Not renewed
- 0
- Signed, not yet open
- 0
- 0.00 per open outlet · Item 20 Table 5
- Projected new
- 1
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 4 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
4
states with franchisees (per FDD Item 12)
Where the owners are · Item 20 owner list
2 current owners across 2 states.
- SC 1
- TX 1
Counts only, from the list the franchisor prints in Item 20; 1 entries carry no state. Names and phone numbers are for your own due diligence and are not shown here.
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Eyemazy is an undercapitalized early-stage franchise with zero financial transparency, micro-scale operations, and potential franchisor viability concerns — unsuitable for risk-averse investors.
Litigation (Item 3)
Subject: officers or affiliates. The franchisor is not a named party in these cases.
No litigation disclosed in Item 3.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · CliftonLarsonAllen LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
FY2024 total revenues of $106,008 comprise Franchise Fee Income $48,349, Royalty Fee Income $53,159, and Accessory Sales Income $4,500. FY2023 total revenues of $51,305 included Other Operating Revenue of $21,796. Audited by CliftonLarsonAllen LLP (CLA), Florida, May 19, 2025. Statements report a stockholder's deficit; franchisor organized August 2022 so only two fiscal years available.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 55 / 100 verdict
- 01MEDNo Item 19 financial performance data disclosed — impossible to validate ROI claims or average unit economics
- 02MINORExtremely small system (6 units) with no historical stability data — high failure risk in early-stage franchises
- 03MINOR9% royalty + $600 monthly minimum on unknown revenue base creates unpredictable cost structure for franchisees
- 04MINORExplosive 200% YoY growth from micro base (likely 2 units → 6 units) is statistically meaningless and unsustainable
- 05MINOR5-year term is relatively short; insufficient time to recover investment at unclear profitability levels
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 10.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 1 |
| Territory type | Protected territory |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory radius | 3 mi |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 10 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 7 |
| Mandatory arbitration | No |
| Arbitration location | Dover, Delaware |
| Jury trial waiver | No |
| Governing law | DE |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation disclosed in Item 3.
Items 10, 11
Training & Operations
- Classroom training
- 28 hrs
- On-the-job training
- 8 hrs
- Training location
- Online (initial online component) and on-site at franchisee's unit
- Ongoing training
- Required
- Site selection
- Franchisee selects subject to franchisor approval; franchisor may provide site selection assistance for a fee
- Franchisor financing
- Not offered
- Item 10
Items 5 & 11
Franchisor Support
Item 20 · call current owners
Franchisee Contacts
3 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Eyemazy franchise?
The total investment to open a Eyemazy franchise ranges from $74K – $225K, with an initial franchise fee of $11K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Eyemazy franchise owners earn?
Eyemazy makes no financial performance representation in Item 19 of its FDD - a voluntary item under the FTC Franchise Rule - so no unit revenue figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Who owns Eyemazy?
Eyemazy is franchised by Eyemazy Franchising USA Inc.. Its parent company is Eyesight International Licensing GmbH. The ultimate parent named in the FDD is Eyesight Verwaltungs GmbH & Co. KG. Source: FDD Item 1, 2025 filing.
What is Item 19 in the Eyemazy FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Eyemazy FDD and qualifies whose outlets they describe.
What is Eyemazy's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Eyemazy (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Eyemazy franchise locations are there?
As of their most recent FDD filing, Eyemazy has 6 total units in the United States, including 6 franchised units and 0 company-owned units. 4 new units were opened in the latest reporting year.
Is Eyemazy a good franchise to buy?
FranchiseVerdict rates Eyemazy as a B-grade franchise with a verdict score of 55 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.