Dream Day Dressing RoomsFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A Dream Day Dressing Rooms franchise requires a total initial investment of $56K – $108K, including a $15K franchise fee and an ongoing 3.0% royalty[2]. The 2024 FDD does not disclose unit-level revenue (no Item 19). Verdict grade: D. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2024 FDD issuance
Overview
- Investment
- $56K – $108K
- 3rd pct Personal Care…
- Avg gross sales
- N/A
- 34th pct Personal Care…
- Royalty
- 3.0%
- 1st pct Personal Care…
- Units
- 1
- 2nd pct Personal Care…
- SBA default
- N/A
Quick verdict · Personal Care & Beauty · color = vs category peers
Green = >15% above Personal Care & Beauty avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Started franchising in 2024. Newer systems carry more uncertainty but may offer better territories.
Bottom line
- Total investment $56K – $108K including a $15K franchise fee, 3.0% ongoing royalty.
- No Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- Verdict D (Below Average) with a risk score of 75/100.
- No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Suite Surroundings, LLC
- Incorporated in
- MN
- HQ
- 2319 175th Lane NW, Andover, Minnesota 55304
- Auditor
- Divine, Blalock, Martin & Sellari, LLC
- Audited financials
- Franchisor revenue
- $0
- vs $0 prior year
Affiliated brands
- Dream Day Dressing Rooms
Other brands the franchisor or its parent operates (Item 1).
Overview
About
Dream Day Dressing Rooms operates boutique bridal/formal wear fitting and styling appointment services, likely in leased retail or pop-up spaces. Franchisees manage client consultations, dress inventory, alterations coordination, and revenue collection from dressing room rental fees or commission-based sales.
- CEO
- Heidi Mathson
- Headquarters
- MN
- Founded
- 2021
- FDD year
- 2024
- States available
- 1
FDD Item 7 · 2024 filing · 13 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $15K | $15K | |
| Technologynot refundable | $1K | $4K | |
| Furniture and Fixturesnot refundable | $24K | $40K | |
| Real Estate | $0 | $2K | |
| Leasehold Improvementsnot refundable | $0 | $500 | |
| Startup Inventorynot refundable | $5K | $8K | |
| Vehicle or Trailernot refundable | $2K | $4K | |
| Vehicle and/or Trailer Graphicsnot refundable | $500 | $2K | |
| Staffingnot refundable | $0 | $8K | |
| Insurancenot refundable | $2K | $3K | |
| Travel, Lodging and Meals for Initial Training Programnot refundable | $1K | $2K | |
| Business Licenses, Permits, Certifications, Professional Fees, and Association Duesnot refundable | $250 | $800 | |
| Operating Expenses and Additional Fundsnot refundable | $6K | $20K | |
| Total initial investment | $56K | $108K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $56K – $108K
- Better than avg vs category
- Liquid capital req'd
- $6K – $20K
- Better than avg vs category
- Franchise fee
- $15K – $15K
- Better than avg vs category
- Royalty
- 3.0%
- Revenue · typical 6–8%
- Ad fund
- 0.5%
- typical 3–5%
- Total fee load
- 3.5%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 3.0% of gross sales |
| Marketing / ad fund | 0.5% of gross sales |
| Technology fee | $79 |
| Transfer fee | $5K |
| Renewal fee | $0 |
| Inventory (initial) | $5K – $8K |
| Total fee load | 3.5% of rev |
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
vs Personal Care & Beauty averages
How Dream Day Dressing Rooms Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 1
- Opened
- 0
- Last reporting year
- Closed
- 0
- Turnover rate
- 0.0%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 0%
- vs corporate-owned
3-year detail · Item 20
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 14 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- California
- Hawaii
- Illinois
- Indiana
- Maryland
- Michigan
- New York
- North Dakota
- Rhode Island
- South Dakota
- Virginia
- Washington
- Wisconsin
States where the franchisor is registered to sell new franchises (FDD registration filings).
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Single-unit franchise with no financial transparency, false going concern status, and undisclosed performance metrics presents extreme risk of unproven business model and franchisor viability.
Litigation (Item 3)
0 case reference(s): 0 pending, 0 settled.
Largest disclosed settlement: $15,000
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Divine, Blalock, Martin & Sellari, LLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: Yes
Score breakdown · what drove the 75 / 100 rating
- 01MINOROnly 1 operating unit in entire system signals no proven scalability or multi-unit validation
- 02MINORZero financial disclosure (no Item 19 with avg revenue/net income) makes ROI impossible to assess
- 03HIGHGoing concern status is FALSE, indicating potential franchisor financial instability or operational concerns
- 04MINOR3-year term is unusually short; suggests franchisor uncertainty or high franchisee failure risk
- 05MINORHybrid royalty structure ($250 minimum) may be unprofitable for sub-$8,333/month revenue locations
- 06HIGHNo litigation disclosed but single-unit system provides no track record of franchisee support or dispute patterns
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 3 years |
|---|---|
| Renewal term | 5 years |
| Territory type | protected |
| Protected territory | Yes |
| Territory population | 1,000,000 |
| Online sales rights | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Minnesota |
| Litigation count | 0 |
View Item 3 litigation summary
0 case reference(s): 0 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 22 hrs
- On-the-job training
- 33 hrs
- Training location
- On-site and corporate
- Site selection
- joint
- Franchisor financing
- Offered
- Item 10
- POS system
- CRM software
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: CRM software
Item 20 · call current owners
Franchisee Contacts
17 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Dream Day Dressing Rooms · FDD (2024) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Dream Day Dressing Rooms franchise?
The total investment to open a Dream Day Dressing Rooms franchise ranges from $56K – $108K, with an initial franchise fee of $15K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Dream Day Dressing Rooms franchise owners earn?
Dream Day Dressing Rooms does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Dream Day Dressing Rooms's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Dream Day Dressing Rooms (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Dream Day Dressing Rooms franchise locations are there?
As of their most recent FDD filing, Dream Day Dressing Rooms has 1 total units in the United States, including 0 franchised units and 1 company-owned units.
Is Dream Day Dressing Rooms a good franchise to buy?
FranchiseVerdict rates Dream Day Dressing Rooms as a D-grade franchise with a risk score of 75 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
If you represent Dream Day Dressing Rooms, you can request corrections or provide updated information.
Claim this brandOther Personal Care & Beauty franchises
Compare similar franchise opportunities in the Personal Care & Beauty category
Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.