Dream Day Dressing Rooms Franchise Cost, Revenue & Review 2026
- Investment
- $56K – $108K
- Disclosed sales
- not disclosed
- SBA charge-off
- Not SBA-matched
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
Dream Day Dressing Rooms is a bridal franchise operating pop-up bridal suites for dress fittings and styling. Franchisees run local operations, managing appointments, dress inventory, and styling.
FranchiseVerdict summary · 2026
A Dream Day Dressing Rooms franchise requires a total initial investment of $56K – $108K, including a $15K franchise fee and an ongoing 3.0% royalty[2]. This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. FranchiseVerdict grade: C (Average), an editorial assessment, not investment advice. Run a live ROI scan →
Limited operating history: franchising since 2024. A system this young has fewer than three years of Item 20 outlet history and rarely enough SBA loans for a charge-off rate, so its grade rests on less evidence than an established system's. Read its Item 20 tables and talk to its first franchisees before relying on the grade. Other new franchisors
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: high - issued more than two years ago
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✗ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored5 of 5 headline figures on this page cite a page of the filing.
Overview
- Investment
- $56K – $108K
- 3rd pct Personal Care…
- Avg gross sales
- N/A
- 1 outlet
- Royalty
- 3.0%
- 0th pct Personal Care…
- Units
- 1
- 1st pct Personal Care…
- SBA charge-off
- N/A
Quick verdict · Personal Care & Beauty · color = vs category peers
Green = favorable by >10% vs Personal Care & Beauty median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $56K – $108K including a $15K franchise fee, 3.0% ongoing royalty.
- RETURNSThis franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that.
- RISKVerdict C (Average), verdict score 39/100 (higher is better).
- GROWTHFlat: no net change in franchised outlets in the latest year (0 opened, 0 closed) (Item 20).
- DATAThis franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Suite Surroundings, LLC
- Predecessor
- Dream Day Dressing Rooms, LLC (affiliate, formed July 2016)
- Prior franchisor entity
- CEO title
- President
- Heidi Mathson
- Incorporated in
- MN
- HQ
- 2319 175th Lane NW, Andover, Minnesota 55304
- Auditor
- Divine, Blalock, Martin & Sellari, LLC
- Audited financials
Affiliated brands
- Dream Day Dressing Rooms
Other brands the franchisor or its parent operates (Item 1).
Overview
About
- CEO
- Heidi Mathson
- Headquarters
- MN
- Founded
- 2021
- FDD year
- 2024
- States available
- 1
Can you afford it, and what does the money buy?
Entry cost runs 80% below the typical personal care & beauty franchise.
Source: FDD 2024 · Items 5–7
Full Item 7 breakdown13 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $15K | $15K | |
| Technologynot refundable | $1K | $4K | |
| Furniture and Fixturesnot refundable | $24K | $40K | |
| Real Estate | $0 | $2K | |
| Leasehold Improvementsnot refundable | $0 | $500 | |
| Startup Inventorynot refundable | $5K | $8K | |
| Vehicle or Trailernot refundable | $2K | $4K | |
| Vehicle and/or Trailer Graphicsnot refundable | $500 | $2K | |
| Staffingnot refundable | $0 | $8K | |
| Insurancenot refundable | $2K | $3K | |
| Travel, Lodging and Meals for Initial Training Programnot refundable | $1K | $2K | |
| Business Licenses, Permits, Certifications, Professional Fees, and Association Duesnot refundable | $250 | $800 | |
| Operating Expenses and Additional Fundsnot refundable | $6K | $20K | |
| Total initial investment | $56K | $108K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $56K – $108K
- Top 40% of category vs category
- Liquid capital req'd
- $6K – $20K
- Top 40% of category vs category
- Franchise fee
- $15K – $15K
- Top 40% of category vs category
- Royalty
- 3.0%
- Set by a formula · typical 6–8%
- Ad fund
- 0.5%
- typical 3–5%
- Total fee load
- 3.5%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 3.0% of gross sales |
| Marketing / ad fund | 0.5% of gross sales |
| Technology fee | $84 |
| Training fee | $250 |
| Transfer fee | $5K |
| Renewal fee | $0 |
| Inventory (initial) | $5K – $8K |
| Total fee load | 3.5% of rev |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Dream Day Dressing Rooms makes no financial performance representation in Item 19 of its FDD - a voluntary item under the FTC Franchise Rule - so no unit revenue figures are disclosed. The return models need a revenue figure to start from, and the operating costs that turn gross sales into a profit are in no FDD. Enter your own and the calculator runs on your assumptions — nothing here is modelled until you do.
Returns model · single-unit ROIC
What would one Dream Day Dressing Rooms unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for annual revenue, COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2024 FDD
Financial Performance
No financial performance representation
This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that.
Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 3.5% — below the Personal Care & Beauty median of 7.9%.
Disclosure
This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Personal Care & Beauty medians
How Dream Day Dressing Rooms Compares
Category median of published Personal Care & Beauty brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2024 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 1
- Opened
- 0
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- N/A
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 0%
- vs corporate-owned
Last fiscal year · Item 20 exits and transfers
- Terminated
- 0
- Not renewed
- 0
- Transferred
- 0
- Reacquired
- 0
- Franchisor bought back
- Signed, not yet open
- 0
- 0.00 per open outlet · Item 20 Table 5
- Projected new
- 2
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 1 state reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
1
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Single-unit franchise with no financial transparency, false going concern status, and undisclosed performance metrics presents extreme risk of unproven business model and franchisor viability.
Litigation (Item 3)
Subject: officers or affiliates. The franchisor is not a named party in these cases.
0 case reference(s): 0 pending, 0 settled.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Divine, Blalock, Martin & Sellari, LLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Audited statements are for franchisor entity Suite Surroundings, LLC (dba Dream Day Dressing Rooms), formed Dec 20, 2021. For FY2023 and FY2022 the company reported $0 total revenue and a net loss ($2,764 in 2023; $2,491 in 2022). FY2023 total assets, total liabilities, and members' equity were all $0 (2022 members' equity $659). Cover page includes a Financial Condition risk that the franchisor's financial condition calls into question its ability to provide services and support.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 39 / 100 verdict
- 01MINOROnly 1 operating unit in entire system signals no proven scalability or multi-unit validation
- 02MINORZero financial disclosure (no Item 19 with avg revenue/net income) makes ROI impossible to assess
- 03MINOR3-year term is unusually short; suggests franchisor uncertainty or high franchisee failure risk
- 04MINORHybrid royalty structure ($250 minimum) may be unprofitable for sub-$8,333/month revenue locations
- 05MEDNo litigation disclosed but single-unit system provides no track record of franchisee support or dispute patterns
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 3.5% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2024 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 3 years |
|---|---|
| Renewal term | 5 years |
| Territory type | Protected territory |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory population | 1,000,000 |
| Online sales rights | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Not allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 3 years |
| Non-compete (miles)ℹ | 20 mi |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | Anoka County, Minnesota |
| Jury trial waiver | Yes |
| Governing law | MN |
| Litigation count | 0 |
View Item 3 litigation summary
0 case reference(s): 0 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 22 hrs
- On-the-job training
- 33 hrs
- Training location
- Corporate headquarters in Andover, Minnesota
- Ongoing training
- Required
- Site selection
- franchisee with franchisor approval
- Franchisor financing
- Not offered
- Item 10
- POS system
- CRM software
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: CRM software
Item 20 · call current owners
Franchisee Contacts
3 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Dream Day Dressing Rooms franchise?
The total investment to open a Dream Day Dressing Rooms franchise ranges from $56K – $108K, with an initial franchise fee of $15K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Dream Day Dressing Rooms franchise owners earn?
Dream Day Dressing Rooms makes no financial performance representation in Item 19 of its FDD - a voluntary item under the FTC Franchise Rule - so no unit revenue figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Who owns Dream Day Dressing Rooms?
Dream Day Dressing Rooms is franchised by Suite Surroundings, LLC. Source: FDD Item 1, 2024 filing.
What is Item 19 in the Dream Day Dressing Rooms FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Dream Day Dressing Rooms FDD and qualifies whose outlets they describe.
What is Dream Day Dressing Rooms's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Dream Day Dressing Rooms (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Dream Day Dressing Rooms franchise locations are there?
As of their most recent FDD filing, Dream Day Dressing Rooms has 1 total units in the United States.
Is Dream Day Dressing Rooms a good franchise to buy?
FranchiseVerdict rates Dream Day Dressing Rooms as a C-grade franchise with a verdict score of 39 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
If you represent Dream Day Dressing Rooms, you can request corrections or provide updated information.
Other Personal Care & Beauty franchises
Compare similar franchise opportunities in the Personal Care & Beauty category
Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.