Dream Day Dressing Rooms Franchise Cost, Revenue & Review 2026
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
Dream Day Dressing Rooms is a bridal franchise operating pop-up bridal suites for dress fittings and styling. Franchisees run local operations, managing appointments, dress inventory, and styling.
FranchiseVerdict summary · 2026
A Dream Day Dressing Rooms franchise requires a total initial investment of $56K – $108K, including a $15K franchise fee and an ongoing 3.0% royalty[2]. The 2024 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: D (Below average), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2024 FDD issuance
Overview
- Investment
- $56K – $108K
- 3rd pct Personal Care…
- Avg gross sales
- N/A
- 1 outlet
- Royalty
- 3.0%
- 0th pct Personal Care…
- Units
- 1
- 2nd pct Personal Care…
- SBA charge-off
- N/A
Quick verdict · Personal Care & Beauty · color = vs category peers
Green = favorable by >10% vs Personal Care & Beauty avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $56K – $108K including a $15K franchise fee, 3.0% ongoing royalty.
- RETURNSAudited statements are for franchisor entity Suite Surroundings, LLC (dba Dream Day Dressing Rooms), formed Dec 20, 2021. For FY2023 and FY2022 the company reported $0 total revenue and a net loss ($2,764 in 2023; $2,491 in 2022). FY2023 total assets, total liabilities, and members' equity were all $0 (2022 members' equity $659). Cover page includes a Financial Condition risk that the franchisor's financial condition calls into question its ability to provide services and support.
- RISKVerdict D (Below average), verdict score 35/100 (higher is better).
- DATANo Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Suite Surroundings, LLC
- Predecessor
- Dream Day Dressing Rooms, LLC (affiliate, formed July 2016)
- Prior franchisor entity
- CEO title
- President
- Heidi Mathson
- Incorporated in
- MN
- HQ
- 2319 175th Lane NW, Andover, Minnesota 55304
- Auditor
- Divine, Blalock, Martin & Sellari, LLC
- Audited financials
- Franchisor revenue
- $0
- vs $0 prior year
Affiliated brands
- Dream Day Dressing Rooms
Other brands the franchisor or its parent operates (Item 1).
Overview
About
- CEO
- Heidi Mathson
- Headquarters
- MN
- Founded
- 2021
- FDD year
- 2024
- States available
- 1
Can you afford it, and what does the money buy?
Entry cost runs 84% below the typical personal care & beauty franchise.
Source: FDD 2024 · Items 5–7
Full Item 7 breakdown13 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $15K | $15K | |
| Technologynot refundable | $1K | $4K | |
| Furniture and Fixturesnot refundable | $24K | $40K | |
| Real Estate | $0 | $2K | |
| Leasehold Improvementsnot refundable | $0 | $500 | |
| Startup Inventorynot refundable | $5K | $8K | |
| Vehicle or Trailernot refundable | $2K | $4K | |
| Vehicle and/or Trailer Graphicsnot refundable | $500 | $2K | |
| Staffingnot refundable | $0 | $8K | |
| Insurancenot refundable | $2K | $3K | |
| Travel, Lodging and Meals for Initial Training Programnot refundable | $1K | $2K | |
| Business Licenses, Permits, Certifications, Professional Fees, and Association Duesnot refundable | $250 | $800 | |
| Operating Expenses and Additional Fundsnot refundable | $6K | $20K | |
| Total initial investment | $56K | $108K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $56K – $108K
- Top 40% of category vs category
- Liquid capital req'd
- $6K – $20K
- Top 40% of category vs category
- Franchise fee
- $15K – $15K
- Top 40% of category vs category
- Royalty
- 3.0%
- formula · typical 6–8%
- Ad fund
- 0.5%
- typical 3–5%
- Total fee load
- 3.5%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 3.0% of gross sales |
| Marketing / ad fund | 0.5% of gross sales |
| Technology fee | $84 |
| Training fee | $250 |
| Transfer fee | $5K |
| Renewal fee | $0 |
| Inventory (initial) | $5K – $8K |
| Total fee load | 3.5% of rev |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Dream Day Dressing Rooms did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one Dream Day Dressing Rooms unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
210%
Above the 30–60% band. Verify revenue is per-unit average
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2024 FDD
Financial Performance
Audited statements are for franchisor entity Suite Surroundings, LLC (dba Dream Day Dressing Rooms), formed Dec 20, 2021. For FY2023 and FY2022 the company reported $0 total revenue and a net loss ($2,764 in 2023; $2,491 in 2022). FY2023 total assets, total liabilities, and members' equity were all $0 (2022 members' equity $659). Cover page includes a Financial Condition risk that the franchisor's financial condition calls into question its ability to provide services and support.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 3.5% — below the Personal Care & Beauty average of 7.8%.
Disclosure
Franchisor chose not to disclose financial performance representations. You will need to gather unit economics directly from existing franchisees.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Personal Care & Beauty averages
How Dream Day Dressing Rooms Compares
Is the system healthy?
Source: FDD 2024 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 1
- Opened
- 0
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 0%
- vs corporate-owned
3-year detail · Item 20
- Opened (3yr)
- 0
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 1 state reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
1
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Single-unit franchise with no financial transparency, false going concern status, and undisclosed performance metrics presents extreme risk of unproven business model and franchisor viability.
Litigation (Item 3)
0 case reference(s): 0 pending, 0 settled.
Largest disclosed settlement: $15,000
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Divine, Blalock, Martin & Sellari, LLC
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 35 / 100 verdict
- 01MINOROnly 1 operating unit in entire system signals no proven scalability or multi-unit validation
- 02MINORZero financial disclosure (no Item 19 with avg revenue/net income) makes ROI impossible to assess
- 03HIGHGoing concern status is FALSE, indicating potential franchisor financial instability or operational concerns
- 04MINOR3-year term is unusually short; suggests franchisor uncertainty or high franchisee failure risk
- 05MINORHybrid royalty structure ($250 minimum) may be unprofitable for sub-$8,333/month revenue locations
- 06MEDNo litigation disclosed but single-unit system provides no track record of franchisee support or dispute patterns
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 3.5% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2024 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 3 years |
|---|---|
| Renewal term | 5 years |
| Territory type | protected |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory population | 1,000,000 |
| Online sales rights | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Not allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 3 years |
| Non-compete (miles)ℹ | 20 mi |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | Anoka County, Minnesota |
| Jury trial waiver | Yes |
| Governing law | MN |
| Litigation count | 0 |
View Item 3 litigation summary
0 case reference(s): 0 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 22 hrs
- On-the-job training
- 33 hrs
- Training location
- Corporate headquarters in Andover, Minnesota
- Ongoing training
- Required
- Site selection
- franchisee with franchisor approval
- Franchisor financing
- Not offered
- Item 10
- POS system
- CRM software
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: CRM software
Item 20 · call current owners
Franchisee Contacts
3 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Dream Day Dressing Rooms · FDD (2024) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Dream Day Dressing Rooms franchise?
The total investment to open a Dream Day Dressing Rooms franchise ranges from $56K – $108K, with an initial franchise fee of $15K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Dream Day Dressing Rooms franchise owners earn?
Dream Day Dressing Rooms does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the Dream Day Dressing Rooms FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Dream Day Dressing Rooms FDD and qualifies whose outlets they describe.
What is Dream Day Dressing Rooms's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Dream Day Dressing Rooms (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Dream Day Dressing Rooms franchise locations are there?
As of their most recent FDD filing, Dream Day Dressing Rooms has 1 total units in the United States, including 0 franchised units and 1 company-owned units.
Is Dream Day Dressing Rooms a good franchise to buy?
FranchiseVerdict rates Dream Day Dressing Rooms as a D-grade franchise with a verdict score of 35 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.