Dream Day Dressing Rooms
Formerly known as Suite Surroundings
Bottom line
- Total investment $56K – $108K including a $15K franchise fee, 3.0% ongoing royalty.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated CAUTION with a risk score of 75/100.
- No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Dream Day Dressing Rooms unit return on the cash you put in?
Unlevered ROIC · per unit
154%
Above typical band (30–60%)
Overview
About
Dream Day Dressing Rooms operates boutique bridal/formal wear fitting and styling appointment services, likely in leased retail or pop-up spaces. Franchisees manage client consultations, dress inventory, alterations coordination, and revenue collection from dressing room rental fees or commission-based sales.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 14 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Single-unit franchise with no financial transparency, false going concern status, and undisclosed performance metrics presents extreme risk of unproven business model and franchisor viability.
Score breakdown · what drove the 75 / 100 rating
- 01MINOROnly 1 operating unit in entire system signals no proven scalability or multi-unit validation
- 02MINORZero financial disclosure (no Item 19 with avg revenue/net income) makes ROI impossible to assess
- 03HIGHGoing concern status is FALSE, indicating potential franchisor financial instability or operational concerns
- 04MINOR3-year term is unusually short; suggests franchisor uncertainty or high franchisee failure risk
- 05MINORHybrid royalty structure ($250 minimum) may be unprofitable for sub-$8,333/month revenue locations
- 06HIGHNo litigation disclosed but single-unit system provides no track record of franchisee support or dispute patterns
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
17 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Dream Day Dressing Rooms · FDD (2024) PDF