Daela Cosmetic TattooFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A DAELA COSMETIC TATTOO franchise requires a total initial investment of $263K – $601K, including a $25K franchise fee and an ongoing 6.5% royalty[2]. The 2023 FDD does not disclose unit-level revenue (no Item 19). Verdict grade: B. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2023 FDD issuance
Overview
- Investment
- $263K – $601K
- 26th pct Personal Care…
- Avg gross sales
- N/A
- 34th pct Personal Care…
- Royalty
- 6.5%
- 26th pct Personal Care…
- Units
- 2
- 6th pct Personal Care…
- SBA default
- N/A
Quick verdict · Personal Care & Beauty · color = vs category peers
Green = >15% above Personal Care & Beauty avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Started franchising in 2023. Newer systems carry more uncertainty but may offer better territories.
Bottom line
- Total investment $263K – $601K including a $25K franchise fee, 6.5% ongoing royalty.
- No Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- Verdict B (Above Average) with a risk score of 59/100.
- No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Daela Co.
- CEO title
- President, Secretary and Treasurer
- Susan K. Orr
- Incorporated in
- WA
- HQ
- 19609 NE 35th Court, Ridgefield, Washington 98642
- Auditor
- Van Beek & Co., LLC
- Audited financials
- Franchisor revenue
- $1K
- Most recent fiscal year
Overview
About
Franchisees operate cosmetic tattoo studios offering semi-permanent eyebrow, eyeliner, and lip tattooing services to clients. Day-to-day operations include client consultations, performing microblading and permanent makeup procedures, managing appointments, maintaining sterile/compliant facilities, and handling client aftercare education.
- CEO
- Susan K. Orr
- Headquarters
- WA
- Founded
- 2022
- FDD year
- 2023
- States available
- 2
FDD Item 7 · 2023 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $25K | $25K |
| Working capital (3–6 mo) | $50K | $100K |
| Equipment, build-out, other | $188K | $476K |
| Total initial investment | $263K | $601K |
Source: DAELA COSMETIC TATTOO 2023 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $263K – $601K
- Better than avg vs category
- Liquid capital req'd
- $50K – $100K
- Near category avg vs category
- Franchise fee
- $25K – $25K
- Better than avg vs category
- Royalty
- 6.5%
- Gross Revenue · typical 6–8%
- Ad fund
- 0.0%
- typical 3–5%
- Total fee load
- 6.5%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.5% of gross sales |
| Marketing / ad fund | 0.0% of gross sales |
| Technology fee | $550 |
| Training fee | $20K |
| Total fee load | 6.5% of rev |
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
vs Personal Care & Beauty averages
How Daela Cosmetic Tattoo Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 2
- Opened
- 1
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 2
- Corporate units in the system
- % franchised
- 0%
- vs corporate-owned
- Multi-unit owners
- 23.3%
3-year detail · Item 20
- Transfers (3yr)
- 0
- Projected new
- 2
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 8 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Extremely high-risk micro-franchise with undisclosed financials, going concern status, and only 2 operating units providing no evidence of replicable profitability or system viability.
Litigation (Item 3)
No litigation is required to be disclosed in this Item.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Van Beek & Co., LLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: No
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 59 / 100 rating
- 01MEDOnly 2 existing units indicates extremely limited system validation and network support; no evidence of scalability or franchisee success
- 02HIGHGoing Concern status is FALSE, suggesting the franchisor may have disclosed financial viability issues in Item 8 of FDD
- 03MEDAverage revenue and net income not disclosed; inability to model ROI on $263k-$600k investment creates unquantifiable risk
- 04HIGHNo litigation disclosed is positive, but with only 2 units and potential going concern issues, litigation may not be the primary concern
- 05MINORHigh investment range ($263k-$600k) paired with unknown revenue/profit means franchisee cannot validate payback period or profitability
- 06MINORMicro-franchise system (2 units) suggests franchisor has not successfully replicated business model; expansion may be failing
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Territory type | Geographic area |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Not allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Washington |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation is required to be disclosed in this Item.
Items 10, 11
Training & Operations
- Classroom training
- 40 hrs
- On-the-job training
- 40 hrs
- Training location
- On-site and off-site
- Ongoing training
- Required
- Time to open
- 8 mo
- From signing to launch
- POS system
- Mindbody Online
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Mindbody Online
Item 20 · call current owners
Franchisee Contacts
9 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
DAELA COSMETIC TATTOO · FDD (2023) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a DAELA COSMETIC TATTOO franchise?
The total investment to open a DAELA COSMETIC TATTOO franchise ranges from $263K – $601K, with an initial franchise fee of $25K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do DAELA COSMETIC TATTOO franchise owners earn?
DAELA COSMETIC TATTOO does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is DAELA COSMETIC TATTOO's franchise failure rate?
SBA 7(a) loan charge-off data is not available for DAELA COSMETIC TATTOO (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many DAELA COSMETIC TATTOO franchise locations are there?
As of their most recent FDD filing, DAELA COSMETIC TATTOO has 2 total units in the United States, including 0 franchised units and 2 company-owned units. 1 new units were opened in the latest reporting year.
Is DAELA COSMETIC TATTOO a good franchise to buy?
FranchiseVerdict rates DAELA COSMETIC TATTOO as a B-grade franchise with a risk score of 59 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.