Daela Cosmetic Tattoo
Bottom line
- Total investment $263K – $601K including a $25K franchise fee, 6.5% ongoing royalty.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated CAUTION with a risk score of 77/100.
- No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one DAELA COSMETIC TATTOO unit return on the cash you put in?
Unlevered ROIC · per unit
35%
In Yale's "attractive" band (30–60%)
Overview
About
Franchisees operate cosmetic tattoo studios offering semi-permanent eyebrow, eyeliner, and lip tattooing services to clients. Day-to-day operations include client consultations, performing microblading and permanent makeup procedures, managing appointments, maintaining sterile/compliant facilities, and handling client aftercare education.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 8 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Extremely high-risk micro-franchise with undisclosed financials, going concern status, and only 2 operating units providing no evidence of replicable profitability or system viability.
Score breakdown · what drove the 77 / 100 rating
- 01MEDOnly 2 existing units indicates extremely limited system validation and network support; no evidence of scalability or franchisee success
- 02HIGHGoing Concern status is FALSE, suggesting the franchisor may have disclosed financial viability issues in Item 8 of FDD
- 03MEDAverage revenue and net income not disclosed; inability to model ROI on $263k-$600k investment creates unquantifiable risk
- 04HIGHNo litigation disclosed is positive, but with only 2 units and potential going concern issues, litigation may not be the primary concern
- 05MINORHigh investment range ($263k-$600k) paired with unknown revenue/profit means franchisee cannot validate payback period or profitability
- 06MINORMicro-franchise system (2 units) suggests franchisor has not successfully replicated business model; expansion may be failing
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
9 numbers
One-time purchase · CSV download · Validation questions included
FDD download
DAELA COSMETIC TATTOO · FDD (2023) PDF