Belle Journée BakeryFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A Belle Journée Bakery franchise requires a total initial investment of $350K – $900K, including a $60K franchise fee and an ongoing 6.0% royalty[2]. The 2025 FDD does not disclose unit-level revenue (no Item 19). Verdict grade: D. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $350K – $900K
- 66th pct Service Resta…
- Avg gross sales
- N/A
- 59th pct Service Resta…
- Royalty
- 6.0%
- 44th pct Service Resta…
- Units
- 2
- 10th pct Service Resta…
- SBA default
- N/A
Quick verdict · Quick-Service Restaurants · color = vs category peers
Green = >15% above Quick-Service Restaurants avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Started franchising in 2025. Newer systems carry more uncertainty but may offer better territories.
Bottom line
- Total investment $350K – $900K including a $60K franchise fee, 6.0% ongoing royalty.
- No Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- Verdict D (Below Average) with a risk score of 72/100.
- Bankruptcy history disclosed in the FDD. Review Item 4 for details before proceeding.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- BELLE JOURNEE FRANCHISING INC.
- Parent company
- Belle Journee Inc.
- Incorporated in
- NJ
- HQ
- 1040 Wilt Avenue, Ridgefield, New Jersey, 07657
- Auditor
- DA Advisory Group PLLC
- Audited financials
Overview
About
Belle Journée Bakery franchisees operate artisanal bakery retail locations, producing and selling fresh baked goods (breads, pastries, cakes) to walk-in customers and potentially wholesale accounts. Day-to-day operations include early-morning baking, customer service, inventory management, and food safety compliance.
- CEO
- Sangyun Shin
- Founded
- 2024
- FDD year
- 2025
- States available
- 1
FDD Item 7 · 2025 filing · 17 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Fee | $60K | $60K | |
| Your Training Expense | $5K | $10K | |
| Our Training Expense | $4K | $7K | |
| Premises Deposits | $10K | $30K | |
| Construction Professional Services | $20K | $35K | |
| Leasehold Improvements | $150K | $500K | |
| Signage | $10K | $20K | |
| Furniture, Fixtures and Equipment | $30K | $50K | |
| Computer Systems | $5K | $10K | |
| Initial Inventory – Proprietary Ingredients | $10K | $30K | |
| Initial Inventory – Other | $2K | $10K | |
| Uniforms | $2K | $5K | |
| Grand Opening Marketing | $5K | $10K | |
| Professional Fees | $3K | $10K | |
| Licenses and Permits | $1K | $3K | |
| Insurance | $3K | $10K | |
| Additional Funds – 3 months | $30K | $100K | |
| Total initial investment | $350K | $900K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $350K – $900K
- Near category avg vs category
- Liquid capital req'd
- $30K – $100K
- Below avg, review vs category
- Franchise fee
- $60K – $60K
- Below avg, review vs category
- Royalty
- 6.0%
- 6% of Net Sales · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $500 |
| Transfer fee | $30K |
| Renewal fee | $8K |
| Total fee load | 8.0% of rev |
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
vs Quick-Service Restaurants averages
How Belle Journée Bakery Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 2
- Opened
- 0
- Last reporting year
- Closed
- 0
- Turnover rate
- 0.0%
- Company-owned
- 2
- Corporate units in the system
- % franchised
- 0%
- vs corporate-owned
3-year detail · Item 20
- Transfers (3yr)
- 0
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 17 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- New York
- Virginia
States where the franchisor is registered to sell new franchises (FDD registration filings).
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Extreme caution warranted: a 2-unit micro-franchise with no financial disclosure, false going concern status, and opaque profitability metrics represents material capital risk.
Litigation (Item 3)
0 case reference(s): 3 pending, 0 settled.
Bankruptcy (Item 4)
Disclosed in last 7 years
Bankruptcy Code; (b) obtained a discharge of its debts under the bankruptcy code; or (c) was a principal officer of a company or a general partner in a partnership that either filed as a debtor (or had filed against it) a petition to start an action under the U.S. Bankruptcy Code or that obtained a
Audited financials (Item 21)
Yes · DA Advisory Group PLLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: Yes
Score breakdown · what drove the 72 / 100 rating
- 01MEDOnly 2 units in system indicates minimal scale, limited growth track record, and weak franchisor support infrastructure
- 02MEDNo Item 19 financial disclosure (Avg Revenue and Net Income not disclosed) prevents validation of $349,500–$900,000 investment ROI
- 03HIGHGoing Concern = False signals potential franchisor financial distress or operational instability
- 04MINORWide investment range ($550,500 spread) suggests unpredictable costs and unclear unit economics
- 05MED6% royalty on undisclosed revenue base makes actual fee burden impossible to assess
- 06MINOR10-year term is lengthy commitment with no visibility into franchisor viability or unit profitability
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Radius or Population |
| Protected territory | Yes |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 5 days |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | New Jersey |
| Litigation count | 0 |
View Item 3 litigation summary
0 case reference(s): 3 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 71 hrs
- On-the-job training
- 73 hrs
- Training location
- On-site and corporate
- POS system
- Android cloud system
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Android cloud system
Item 20 · call current owners
Franchisee Contacts
18 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Belle Journée Bakery · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Belle Journée Bakery franchise?
The total investment to open a Belle Journée Bakery franchise ranges from $350K – $900K, with an initial franchise fee of $60K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Belle Journée Bakery franchise owners earn?
Belle Journée Bakery does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Belle Journée Bakery's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Belle Journée Bakery (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Belle Journée Bakery franchise locations are there?
As of their most recent FDD filing, Belle Journée Bakery has 2 total units in the United States, including 0 franchised units and 2 company-owned units.
Is Belle Journée Bakery a good franchise to buy?
FranchiseVerdict rates Belle Journée Bakery as a D-grade franchise with a risk score of 72 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.