Belle Journée Bakery
Bottom line
- Total investment $350K – $900K including a $60K franchise fee, 6.0% ongoing royalty.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated CAUTION with a risk score of 72/100.
- No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Belle Journée Bakery unit return on the cash you put in?
Unlevered ROIC · per unit
11%
Below typical band (30–60%)
Overview
About
Belle Journée Bakery franchisees operate artisanal bakery retail locations, producing and selling fresh baked goods (breads, pastries, cakes) to walk-in customers and potentially wholesale accounts. Day-to-day operations include early-morning baking, customer service, inventory management, and food safety compliance.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 17 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Extreme caution warranted: a 2-unit micro-franchise with no financial disclosure, false going concern status, and opaque profitability metrics represents material capital risk.
Score breakdown · what drove the 72 / 100 rating
- 01MEDOnly 2 units in system indicates minimal scale, limited growth track record, and weak franchisor support infrastructure
- 02MEDNo Item 19 financial disclosure (Avg Revenue and Net Income not disclosed) prevents validation of $349,500–$900,000 investment ROI
- 03HIGHGoing Concern = False signals potential franchisor financial distress or operational instability
- 04MINORWide investment range ($550,500 spread) suggests unpredictable costs and unclear unit economics
- 05MED6% royalty on undisclosed revenue base makes actual fee burden impossible to assess
- 06MINOR10-year term is lengthy commitment with no visibility into franchisor viability or unit profitability
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
18 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Belle Journée Bakery · FDD (2025) PDF