1-800-Flowers Franchise Cost, Revenue & Review 2026
- Investment
- $259K – $933K
- Disclosed sales
- not disclosed
- SBA charge-off
- Limited · 17 loans
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
1-800-Flowers is a floral and gifting franchise selling fresh flowers, arrangements, plants, and gift baskets. Franchisees run retail shops, managing inventory, order fulfillment, and customer service tied to the national brand.
FranchiseVerdict summary · 2026
A 1-800-Flowers franchise requires a total initial investment of $259K – $933K, including a $30K franchise fee and an ongoing 6.0% royalty[2]. This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. FranchiseVerdict grade: F (Weakest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: low - issued within the last 12 months
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✓ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored4 of 5 headline figures on this page cite a page of the filing; the rest are marked “Not cited” beside the figure.
Overview
- Investment
- $259K – $933K
- 29th pct Retail
- Avg gross sales
- N/A
- Royalty
- 6.0%
- 20th pct Retail
- Units
- 39
- 17th pct Retail
- SBA charge-off
- N/A
Quick verdict · Retail · color = vs category peers
Green = favorable by >10% vs Retail median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $259K – $933K including a $30K franchise fee, 6.0% ongoing royalty.
- RETURNSThis franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that.
- RISKVerdict F (Weakest tier), verdict score 24/100 (higher is better).
- GROWTHNegative: net -13 franchised outlets in the latest year (0 opened, 13 closed) (Item 20).
- DECLINESystem contracting at -30.2% CAGR over 3 years. Investigate whether closures are franchisor-driven (consolidation) or franchisee-driven (economics).
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- 1-800-Flowers.com Franchise Co., Inc.
- Parent company
- 1-800-Flowers.com, Inc.
- FDD Item 1, page 7 of the 2025 FDD
- Predecessor
- None
- Prior franchisor entity
- CEO title
- Chief Executive Officer
- Adolfo Villagomez
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- Delaware
- HQ
- Two Jericho Plaza, Suite 200, Jericho, New York 11753
- Auditor
- EisnerAmper LLP
- Audited financials
- Franchisor revenue
- $1.1M
- vs $1.2M prior year
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
Same owner · FDD Item 1, page 7
1 other brand on this site name 1-800-Flowers.com, Inc. as parent or ultimate parent in their own FDD.
Grouped by the owner's name as each filing prints it (this page: the 2025 FDD). Spelling variants of the same group may be listed apart; a brand is never grouped with an owner its filing does not name.
Overview
About
- CEO
- Adolfo Villagomez
- Headquarters
- New York
- Founded
- 2000
- FDD year
- 2025
- States available
- 11
Can you afford it, and what does the money buy?
Entry cost runs 77% above the typical retail franchise.
Source: FDD 2025 · Items 5–7
Full Item 7 breakdown13 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Fee | $30K | $30K | |
| Franchised Location (3 month's Prepaid Rent & Security Deposit) | $10K | $38K | |
| Leasehold Improvements | $40K | $325K | |
| Site Selection, Space Planning, Project Management | $5K | $18K | |
| Equipment and Fixtures | $50K | $150K | |
| Signs | $8K | $45K | |
| Travel & Living Expenses While Training | $1K | $12K | |
| Miscellaneous Opening Costs | $9K | $20K | |
| Van | $20K | $40K | |
| Insurance | $9K | $25K | |
| Opening Inventory | $15K | $75K | |
| Additional Funds - 3 Months | $60K | $150K | |
| Grand Opening Promotional Campaign | $2K | $5K | |
| Total initial investment | $259K | $933K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $259K – $933K
- Top 40% of category vs category
- Liquid capital req'd
- $60K – $150K
- Middle of category vs category
- Franchise fee
- $30K – $30K
- Top 40% of category vs category
- Royalty
- 6.0%
- typical 6–8%
- Ad fund
- 0.0%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 0.0% |
| Transfer fee | $10K |
| Renewal fee | $30K |
| Inventory (initial) | $15K – $75K |
| Total fee load | 8.0% of rev |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
1-800-Flowers makes no financial performance representation in Item 19 of its FDD - a voluntary item under the FTC Franchise Rule - so no unit revenue figures are disclosed. The return models need a revenue figure to start from, and the operating costs that turn gross sales into a profit are in no FDD. Enter your own and the calculator runs on your assumptions — nothing here is modelled until you do.
Returns model · single-unit ROIC
What would one 1-800-Flowers unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for annual revenue, COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
No financial performance representation
This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that.
Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 8.0% (near the Retail median).
Disclosure
This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Operator retention
System contracting at -30.2% CAGR over 3 years. Investigate whether closures are franchisor-driven consolidation or franchisee exits.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Retail medians
How 1-800-Flowers Compares
Category median of published Retail brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 39
- Opened
- 0
- Last reporting year
- Closed
- 13
- Terminated
- 1
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 7
- Term expired, not renewed (per Item 20)
- Turnover rate
- 33.3%
- Company-owned
- 2
- Corporate units in the system
- % franchised
- 95%
- vs corporate-owned
- Net growth (3-yr)
- -30.2%
- Net unit change over 3 years
- 3-yr CAGR
- -30.2%
- Compounded over last 3 years
Last fiscal year · Item 20 exits and transfers
- Terminated
- 1
- Not renewed
- 7
- Reacquired
- 1
- Franchisor bought back
- Signed, not yet open
- 0
- 0.00 per open outlet · Item 20 Table 5
- Projected new
- 0
- Franchisor's next-year forecast
- Termination rate
- 23.1%
- Franchisor-initiated terminations
- Ceased ops
- 33.3%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 14 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Where the owners are · Item 20 owner list
84 current owners across 14 states.
- CA 30
- NY 14
- TX 6
- AZ 4
- FL 4
- GA 4
- IL 4
- NJ 4
- VA 4
- LA 3
- MA 2
- MN 2
- +2 more states
Counts only, from the list the franchisor prints in Item 20; 37 entries carry no state. Names and phone numbers are for your own due diligence and are not shown here.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 17
- Loan volume
- $8.3M
- Median loan
- $490K
- average
- Charge-off rate
- Limited · 17 loans
- Limited SBA coverage: 17 loans, rate hidden until 10 have resolved and loans reach 2% of franchised units
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- Limited · 17 loans
- 5-yr charge-off
- 0.0%
- Loans approved 2021+
- Active lenders
- 8
- Defaults
- 0
- Typical loan rate
- 6.4%
- avg rate to borrowers
- vs industry
- N/A
- Jobs supported
- N/A
- Lender concentration
- 21%
- top lender's share
Vintage analysis
1-800-Flowers charge-off rate by loan vintage
Top lenders financing 1-800-Flowers franchisees
Showing 3 of 8 lenders. The full breakdown — every lender, state distribution, interest rates & risk ratings — is in the SBA Lending Report below.
Explore lender portfolios on Bank Reports or regional data on State Reports.
Lender network · 7(a) + 504
SBA Lending Report
Full lending analysis for 1-800-Flowers from SBA 7(a) FOIA data.
- Avg interest rate
- 6.39%
- Lender concentration
- 21.4%
Top SBA lendersTop lender holds 21% of loans
| # | Lender | Loans | Volume | Default % |
|---|---|---|---|---|
| 1 | US Metro Bank | 3 | $2.2M | 0.0% |
| 2 | Readycap Lending, LLC | 2 | $770K | 0.0% |
| 3 | JPMorgan Chase Bank, National Association | 2 | $200K | 0.0% |
| 4 | BOKF, National Association | 2 | $450K | 0.0% |
| 5 | Comerica Bank | 2 | $2.8M | N/A |
| 6 | Wells Fargo Bank National Association | 1 | $253K | 0.0% |
| 7 | U.S. Bank, National Association | 1 | $125K | N/A |
| 8 | American Continental Bank | 1 | $200K | 0.0% |
Geographic failure vector
| State | Loans | Defaults | Rate |
|---|---|---|---|
| AZArizona | 4 | 0 | 0.0% |
| CACalifornia | 3 | 0 | 0.0% |
| FLFlorida | 2 | 0 | 0.0% |
| TXTexas | 2 | 0 | -- |
| GAGeorgia | 1 | 0 | 0.0% |
| MNMinnesota | 1 | 0 | -- |
| NYNew York | 1 | 0 | 0.0% |
Source: SBA 7(a) + 504 FOIA loan-level data, matched by FranchiseVerdict
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
1-800-Flowers franchising faces critical viability concerns: a collapsing unit base (-26% YoY), undisclosed profitability metrics, unprotected territories, and a litigation history indicating franchisee grievances and regulatory action.
Litigation (Item 3)
Subject: the franchisor is a named party (defendant).
Item 3 discloses (1) a June 2014 Maryland Consent Order/Determination (File No. 2014-0102) for Maryland Franchise Law violations resolved by a $5,000 civil penalty, and (2) a federal lawsuit (E.D.N.Y. Case No. 2:16-cv-2638) brought by Arizona, Miami and Ft. Lauderdale franchisee plaintiffs alleging breach of contract, unfair competition and franchise-law violations; Arizona Plaintiffs settled Jan 2022 for $150,000 and Ft. Lauderdale Plaintiffs settled Mar 2022 for $275,000. The FDD states "Other than these 2 actions, no litigation is required to be disclosed."
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · EisnerAmper LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Exhibit P (audited financial statements) is referenced in Item 21 (statements as of June 29, 2025, June 30, 2024, July 2, 2023) but is not present in the provided OCR text; the Exhibit P pages are blank, so no Item 21 figures could be extracted.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 24 / 100 verdict
- 01MEDUnit count declined 26% YoY (39 units remaining) — indicates severe system contraction and deteriorating franchisee performance
- 02MINORNo average revenue or net income disclosure (Item 19) — cannot validate investment ROI or profitability claims
- 03HIGHMultiple litigation events (2014 consent order, 2016 breach of contract lawsuit settled 2022) — pattern of regulatory and franchisee disputes
- 04MINORUnprotected territory — franchisees face direct competition from other 1-800-Flowers franchisees and corporate locations
- 05MINORHigh investment range ($258.5K–$932.5K) paired with declining unit base — suggests poor unit economics and franchisee attrition
- 06MEDNo going concern qualification disclosed but severe contraction suggests underlying business model stress
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 8.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | No territory protection |
| Protected territory | No |
| Exclusive territoryℹ | No |
| Online sales rightsℹ | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 10 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | Jericho, New York metropolitan area |
| Jury trial waiver | Yes |
| Governing law | New York |
| Litigation count | 2 |
View Item 3 litigation summary
Item 3 discloses (1) a June 2014 Maryland Consent Order/Determination (File No. 2014-0102) for Maryland Franchise Law violations resolved by a $5,000 civil penalty, and (2) a federal lawsuit (E.D.N.Y. Case No. 2:16-cv-2638) brought by Arizona, Miami and Ft. Lauderdale franchisee plaintiffs alleging breach of contract, unfair competition and franchise-law violations; Arizona Plaintiffs settled Jan 2022 for $150,000 and Ft. Lauderdale Plaintiffs settled Mar 2022 for $275,000. The FDD states "Other than these 2 actions, no litigation is required to be disclosed."
Items 10, 11
Training & Operations
- Classroom training
- 38 hrs
- On-the-job training
- 104 hrs
- Training location
- Corporate HQ, Jacksonville, FL (or virtual communication platform)
- Ongoing training
- Required
- Time to open
- 9 mo
- From signing to launch
- Franchisor financing
- Offered
- Item 10
- POS system
- BloomNet Business Management System (BloomNet BMS) / Visual Ticket POS System
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: BloomNet Business Management System (BloomNet BMS) / Visual Ticket POS System
Item 20 · call current owners
Franchisee Contacts
121 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a 1-800-Flowers franchise?
The total investment to open a 1-800-Flowers franchise ranges from $259K – $933K, with an initial franchise fee of $30K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do 1-800-Flowers franchise owners earn?
1-800-Flowers makes no financial performance representation in Item 19 of its FDD - a voluntary item under the FTC Franchise Rule - so no unit revenue figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Who owns 1-800-Flowers?
1-800-Flowers is franchised by 1-800-Flowers.com Franchise Co., Inc.. Its parent company is 1-800-Flowers.com, Inc.. Source: FDD Item 1, 2025 filing.
What is Item 19 in the 1-800-Flowers FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the 1-800-Flowers FDD and qualifies whose outlets they describe.
What is 1-800-Flowers's franchise failure rate?
SBA 7(a) loan charge-off data is not available for 1-800-Flowers (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many 1-800-Flowers franchise locations are there?
As of their most recent FDD filing, 1-800-Flowers has 39 total units in the United States, including 37 franchised units and 2 company-owned units.
Is 1-800-Flowers a good franchise to buy?
FranchiseVerdict rates 1-800-Flowers as a F-grade franchise with a verdict score of 24 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.