Bottom line
- Total investment $259K – $933K including a $30K franchise fee, 6.0% ongoing royalty.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated MODERATE with a risk score of 64/100. SBA loan default rate of 0.0% across 19 loans (below the industry average).
- System contracting at -12.0% CAGR over 3 years. Investigate whether closures are franchisor-driven (consolidation) or franchisee-driven (economics).
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one 1-800-Flowers|Conroy’s unit return on the cash you put in?
Unlevered ROIC · per unit
6%
Below typical band (30–60%)
Overview
About
Franchisees operate 1-800-Flowers/Conroy's retail locations selling cut flowers, plants, and gift arrangements, managing inventory, customer service, delivery logistics, and local marketing. Daily operations involve floral design, order fulfillment (both in-store and online), managing seasonal demand spikes (Mother's Day, Valentine's Day), and coordinating with the franchisor's call center and delivery network.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 16 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Declining unit base, undisclosed financials, litigation history, unprotected territory, and franchisor financial concerns create substantial risk for this floral retail franchise.
Score breakdown · what drove the 64 / 100 rating
- 01MEDUnit count declined 8.3% YoY (22 units), indicating a shrinking franchise system with potential model viability concerns
- 02MEDNo Item 19 financial performance data disclosed — impossible to validate ROI claims or typical unit economics
- 03HIGHMultiple litigation cases including Maryland disclosure law violations and settled breach of contract/fraud lawsuit by franchisees
- 04MINORUnprotected territory creates direct competition risk, especially critical for retail-dependent flower business
- 05MEDHigh investment range ($258.5K–$932.5K) combined with no disclosed average revenue/net income creates severe uncertainty on payback period
- 06HIGHGoing concern status is FALSE — potential financial instability at franchisor level affecting support and viability
- 07MINORSeasonal revenue volatility in floral industry not addressed; no clarity on off-season cash flow management
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
44 numbers
One-time purchase · CSV download · Validation questions included
FDD download
1-800-Flowers|Conroy’s · FDD (2025) PDF