1-800-Flowers|Conroy’sFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A 1-800-Flowers|Conroy’s franchise requires a total initial investment of $259K – $933K, including a $30K franchise fee and an ongoing 6.0% royalty[2]. The 2025 FDD does not disclose unit-level revenue (no Item 19). Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $259K – $933K
- 27th pct Retail
- Avg gross sales
- N/A
- 21st pct Retail
- Royalty
- 6.0%
- 17th pct Retail
- Units
- 22
- 11th pct Retail
- SBA default
- N/A
Quick verdict · Retail · color = vs category peers
Green = >15% above Retail avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Franchising since 1974. Systems this mature have refined operations and brand recognition.
Franchised units fell from 25 to 22 over 3 years. Investigate why operators are leaving.
Bottom line
- Total investment $259K – $933K including a $30K franchise fee, 6.0% ongoing royalty.
- No Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- Verdict A (Top Quintile) with a risk score of 40/100.
- System contracting at -12.0% CAGR over 3 years. Investigate whether closures are franchisor-driven (consolidation) or franchisee-driven (economics).
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Conroy’s, Inc.
- Parent company
- 1-800-Flowers.com, Inc.
- CEO title
- Chief Executive Officer
- Adolfo Villagomez
- Incorporated in
- CA
- HQ
- Two Jericho Plaza, Suite 200, Jericho, New York 11753
- Auditor
- EisnerAmper LLP
- Audited financials
- Franchisor revenue
- $1.0M
- vs $936K prior year
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
Overview
About
Franchisees operate 1-800-Flowers/Conroy's retail locations selling cut flowers, plants, and gift arrangements, managing inventory, customer service, delivery logistics, and local marketing. Daily operations involve floral design, order fulfillment (both in-store and online), managing seasonal demand spikes (Mother's Day, Valentine's Day), and coordinating with the franchisor's call center and delivery network.
- CEO
- Adolfo Villagomez
- Headquarters
- NY
- Founded
- 1974
- FDD year
- 2025
- States available
- 1
FDD Item 7 · 2025 filing · 19 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $30K | $30K | |
| Franchised Location (3 months' Pre-Paid Rent & Security Deposit) | $10K | $38K | |
| Leasehold Improvements | $40K | $325K | |
| Site Selection, Space Planning, Project Management | $5K | $18K | |
| Equipment and Fixtures | $50K | $150K | |
| Signs | $8K | $45K | |
| Travel & Living Expenses While Training | $1K | $12K | |
| Miscellaneous Opening Costs | $9K | $20K | |
| Van | $20K | $40K | |
| Insurance | $9K | $25K | |
| Opening Inventory | $15K | $75K | |
| Additional Funds (for 3 months) | $60K | $150K | |
| Grand Opening Promotional Campaign | $2K | $5K | |
| Initial Franchise Fee (Fruit Bouquets Business)not refundable | $0 | $8K | |
| Equipment and Fixtures (Fruit Bouquets Business) | $12K | $20K | |
| Signs (Fruit Bouquets Business) | $5K | $20K | |
| Travel & Living Expenses While Training (Fruit Bouquets Business) | $1K | $5K | |
| Product Inventory (Fruit Bouquets Business) | $500 | $1K | |
| Additional Funds - 3 months (Fruit Bouquets Business) | — | — | |
| Total initial investment | $277K | $986K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $259K – $933K
- Better than avg vs category
- Liquid capital req'd
- $60K – $150K
- Better than avg vs category
- Franchise fee
- $30K – $30K
- Better than avg vs category
- Royalty
- 6.0%
- percentage_of_gross · typical 6–8%
- Ad fund
- 3.0%
- typical 3–5%
- Total fee load
- 14.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 3.0% of gross sales |
| Technology fee | $5 |
| Transfer fee | $10K |
| Renewal fee | $30K |
| Total fee load | 14.0% of rev |
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
vs Retail averages
How 1-800-Flowers|Conroy’s Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 22
- Opened
- 0
- Last reporting year
- Closed
- 2
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 2
- Term expired, not renewed (per Item 20)
- Turnover rate
- 9.1%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (yr3)
- -8.3%
- Net unit change last year
- 3-yr CAGR
- -12.0%
- Compounded over last 3 years
3-year detail · Item 20
- Transfers (3yr)
- 3
- Projected new
- 0
- Franchisor's next-year forecast
- Transfer rate
- 13.6%
- Owners selling to other franchisees
- Continuity rate
- 91.7%
- Units that stayed open
- Termination rate
- 9.1%
- Franchisor-initiated terminations
- Ceased ops
- 9.1%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 16 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 19
- Loan volume
- N/A
- Amount data pending
- Median loan
- N/A
- Charge-off rate
- N/A
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 0
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Declining unit base, undisclosed financials, litigation history, unprotected territory, and franchisor financial concerns create substantial risk for this floral retail franchise.
Litigation (Item 3)
Case 1: Maryland state regulatory action (concluded June 2014) against 1-800-Flowers.com Franchise Co. Inc. for violations of Maryland Franchise Registration and Disclosure Law. Consent Order entered with $5,000 civil penalty. Case 2: Federal civil litigation (2:16-cv-2638-JFBAYS, Eastern District of New York, filed May 2016) by franchisees against 1-800-Flowers.com, Inc., 1-800-Flowers.com Franchise Co., Inc., and BloomNet, Inc. Miami plaintiffs' claims settled and dismissed with prejudice February 8, 2017 (non-monetary settlement with order fulfillment agreement and franchise restructuring). Arizona and Ft. Lauderdale plaintiffs' Second Amended Complaint filed February 3, 2017 seeking $13.5M+ for breach of contract, fraud, unfair competition, and statutory violations. Defendants filed Answers and Counter-Claims April 7, 2017. Case appears ongoing as text cuts off mid-settlement discussion.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · EisnerAmper LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 40 / 100 rating
- 01MEDUnit count declined 8.3% YoY (22 units), indicating a shrinking franchise system with potential model viability concerns
- 02MEDNo Item 19 financial performance data disclosed — impossible to validate ROI claims or typical unit economics
- 03HIGHMultiple litigation cases including Maryland disclosure law violations and settled breach of contract/fraud lawsuit by franchisees
- 04MINORUnprotected territory creates direct competition risk, especially critical for retail-dependent flower business
- 05MEDHigh investment range ($258.5K–$932.5K) combined with no disclosed average revenue/net income creates severe uncertainty on payback period
- 06HIGHGoing concern status is FALSE — potential financial instability at franchisor level affecting support and viability
- 07MINORSeasonal revenue volatility in floral industry not addressed; no clarity on off-season cash flow management
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Protected territory | No |
| Exclusive territoryℹ | No |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 10 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | Jericho, New York |
| Jury trial waiver | Yes |
| Governing law | New York |
| Litigation count | 2 |
View Item 3 litigation summary
Case 1: Maryland state regulatory action (concluded June 2014) against 1-800-Flowers.com Franchise Co. Inc. for violations of Maryland Franchise Registration and Disclosure Law. Consent Order entered with $5,000 civil penalty. Case 2: Federal civil litigation (2:16-cv-2638-JFBAYS, Eastern District of New York, filed May 2016) by franchisees against 1-800-Flowers.com, Inc., 1-800-Flowers.com Franchise Co., Inc., and BloomNet, Inc. Miami plaintiffs' claims settled and dismissed with prejudice February 8, 2017 (non-monetary settlement with order fulfillment agreement and franchise restructuring). Arizona and Ft. Lauderdale plaintiffs' Second Amended Complaint filed February 3, 2017 seeking $13.5M+ for breach of contract, fraud, unfair competition, and statutory violations. Defendants filed Answers and Counter-Claims April 7, 2017. Case appears ongoing as text cuts off mid-settlement discussion.
Items 10, 11
Training & Operations
- Classroom training
- 38 hrs
- On-the-job training
- 104 hrs
- Training location
- On-site at franchisee's restaurant
- Ongoing training
- Required
- Time to open
- 8 mo
- From signing to launch
- POS system
- BloomNet Business Management System (BloomNet BMS) and Visual Ticket POS System
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: BloomNet Business Management System (BloomNet BMS) and Visual Ticket POS System
Item 20 · call current owners
Franchisee Contacts
44 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
1-800-Flowers|Conroy’s · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a 1-800-Flowers|Conroy’s franchise?
The total investment to open a 1-800-Flowers|Conroy’s franchise ranges from $259K – $933K, with an initial franchise fee of $30K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do 1-800-Flowers|Conroy’s franchise owners earn?
1-800-Flowers|Conroy’s does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is 1-800-Flowers|Conroy’s's franchise failure rate?
SBA 7(a) loan charge-off data is not available for 1-800-Flowers|Conroy’s (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many 1-800-Flowers|Conroy’s franchise locations are there?
As of their most recent FDD filing, 1-800-Flowers|Conroy’s has 22 total units in the United States, including 25 franchised units and 0 company-owned units.
Is 1-800-Flowers|Conroy’s a good franchise to buy?
FranchiseVerdict rates 1-800-Flowers|Conroy’s as a A-grade franchise with a risk score of 40 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.