Flowerama Franchise Cost, Revenue & Review 2026
- Investment
- $227K – $855K
- Disclosed sales
- not disclosed
- SBA charge-off
- 24.7%
- on 91 loans
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
Flowerama is a floral retail franchise selling fresh flowers, arrangements, plants, and gifts at value prices. Franchisees run the stores, managing sourcing, arrangement, inventory, and customer service.
FranchiseVerdict summary · 2026
A Flowerama franchise requires a total initial investment of $227K – $855K, including a $18K – $35K franchise fee and an ongoing 6.0% royalty[2]. Item 5 conditions this fee. The figure shown is the lowest amount the filing discloses, and the filing ties that amount to a qualifying condition — so it is not necessarily what a first-time single-unit franchisee pays. This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. SBA 7(a) loans show a 24.7% charge-off rate across 91 loans[1]. FranchiseVerdict grade: C (Average), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: low - issued within the last 12 months
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✓ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored4 of 5 headline figures on this page cite a page of the filing; the rest are marked “Not cited” beside the figure.
Overview
- Investment
- $227K – $855K
- 26th pct Retail
- Avg gross sales
- N/A
- Royalty
- 6.0%
- 20th pct Retail
- Units
- 37
- 17th pct Retail
- SBA charge-off
- 24.7%
- % of SBA 7(a) loans not repaid · median varies by category
Quick verdict · Retail · color = vs category peers
Green = favorable by >10% vs Retail median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $227K – $855K including a $18K franchise fee, 6.0% ongoing royalty. Item 5 conditions this fee. The figure shown is the lowest amount the filing discloses, and the filing ties that amount to a qualifying condition — so it is not necessarily what a first-time single-unit franchisee pays.
- RETURNSThis franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that.
- RISKVerdict C (Average), verdict score 39/100 (higher is better). SBA loan charge-off rate of 24.7% across 91 loans (well above the 16% franchise average, based on all SBA 7(a) franchise lending, 2010–2025).
- GROWTHNegative: net -3 franchised outlets in the latest year (0 opened, 3 closed) (Item 20).
- DATAThis franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Flowerama of America, Inc.
- Parent company
- 1-800-Flowers Retail Inc.
- FDD Item 1, page 7 of the 2025 FDD
- Ultimate parent
- 1-800-Flowers.com, Inc.
- FDD Item 1, page 7 of the 2025 FDD
- CEO title
- Vice President of Franchise and Retail Operations
- Stephen Lenzovich
- Incorporated in
- Iowa
- HQ
- 5108 Nordic Drive, Cedar Falls, Iowa 50613
- Auditor
- Hogan-Hansen (Waterloo, Iowa)
- Audited financials
- Franchisor revenue
- $5.3M
- vs $5.6M prior year
Same owner · FDD Item 1, page 7
1 other brand on this site name 1-800-Flowers.com, Inc. as parent or ultimate parent in their own FDD.
Grouped by the owner's name as each filing prints it (this page: the 2025 FDD). Spelling variants of the same group may be listed apart; a brand is never grouped with an owner its filing does not name.
Overview
About
- CEO
- Stephen Lenzovich
- Headquarters
- Iowa
- Founded
- 1966
- FDD year
- 2025
- States available
- 18
Can you afford it, and what does the money buy?
Entry cost runs 61% above the typical retail franchise.
Source: FDD 2025 · Items 5–7
Item 5 conditions this fee. The figure shown is the lowest amount the filing discloses, and the filing ties that amount to a qualifying condition — so it is not necessarily what a first-time single-unit franchisee pays.
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $18K | $18K |
| Working capital (3–6 mo) | $36K | $150K |
| Equipment, build-out, other | $174K | $688K |
| Total initial investment | $227K | $855K |
Source: Flowerama 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $227K – $855K
- Top 40% of category vs category
- Liquid capital req'd
- $36K – $150K
- Top 40% of category vs category
- Franchise fee
- $18K – $35K
- Conditional fee
- Royalty
- 6.0%
- Tiered by sales volume · typical 6–8%
- Ad fund
- 0.0%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 0.0% |
| Training fee | $2K |
| Transfer fee | $10K |
| Renewal fee | $30K |
| Inventory (initial) | $6K – $8K |
| Total fee load | 8.0% of rev |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Flowerama makes no financial performance representation in Item 19 of its FDD - a voluntary item under the FTC Franchise Rule - so no unit revenue figures are disclosed. The return models need a revenue figure to start from, and the operating costs that turn gross sales into a profit are in no FDD. Enter your own and the calculator runs on your assumptions — nothing here is modelled until you do.
Returns model · single-unit ROIC
What would one Flowerama unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for annual revenue, COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
No financial performance representation
This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that.
Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 8.0% (near the Retail median).
Disclosure
This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Retail medians
How Flowerama Compares
Category median of published Retail brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 37
- Opened
- 0
- Last reporting year
- Closed
- 3
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 8.1%
- Company-owned
- 8
- Corporate units in the system
- % franchised
- 78%
- vs corporate-owned
Last fiscal year · Item 20 exits and transfers
- Terminated
- 0
- Not renewed
- 0
- Transferred
- 2
- Reacquired
- 0
- Franchisor bought back
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 16 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Where the owners are · Item 20 owner list
27 current owners across 16 states.
- OH 9
- AR 2
- FL 2
- MN 2
- AL 1
- GA 1
- IA 1
- IL 1
- KS 1
- KY 1
- MO 1
- NE 1
- +4 more states
Counts only, from the list the franchisor prints in Item 20. Names and phone numbers are for your own due diligence and are not shown here.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 91
- Loan volume
- $24.3M
- Median loan
- $215K
- 50th percentile
- Charge-off rate
- 24.7%
- on 91 loans · rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 75.3%
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 20
- Defaults
- 21
- Typical loan rate
- 7.8%
- avg rate to borrowers
- Franchised industry avg
- 26.3%
- brand beats franchise avg ↓
- Jobs supported
- 503
- 2.1 per loan
- Lender concentration
- 56%
- top lender's share
Borrower mix: 50% went to startups / new businesses, 50% to established operators
Franchise vs independent — in florists, franchised businesses charge off at 26.3% vs 20.6% for independents — franchising is associated with 28% higher SBA default risk in this category.
Vintage analysis
Flowerama charge-off rate by loan vintage
Top lenders financing Flowerama franchisees
Showing 3 of 20 lenders. The full breakdown — every lender, state distribution, interest rates & risk ratings — is in the SBA Lending Report below.
Explore lender portfolios on Bank Reports or regional data on State Reports.
Lender network · 7(a) + 504
SBA Lending Report
Full lending analysis for Flowerama from SBA 7(a) FOIA data.
- Principal loss rate
- 13.5%
- Avg SBA guarantee
- 73%
- Avg interest rate
- 7.79%
- Avg chargeoff amount
- $156K
- Lender concentration
- 56.0%
- Job velocity
- 2.1 per $100K
- NAICS benchmark
- 23.1%
- NAICS 453110
- Jobs supported
- 503
Top SBA lendersTop lender holds 56% of loans
| # | Lender | Loans | Volume | Default % |
|---|---|---|---|---|
| 1 | Readycap Lending, LLC | 51 | $14.3M | 28.0% |
| 2 | JPMorgan Chase Bank, National Association | 8 | $1.6M | 25.0% |
| 3 | Wells Fargo Bank National Association | 6 | $1.6M | 16.7% |
| 4 | Old National Bank | 3 | $401K | 0.0% |
| 5 | Bank of America, National Association | 2 | $398K | 0.0% |
| 6 | U.S. Bank, National Association | 2 | $451K | 0.0% |
| 7 | SouthState Bank, National Association | 2 | $371K | 0.0% |
| 8 | Popular Bank | 2 | $409K | 100.0% |
| 9 | The Huntington National Bank | 2 | $186K | 0.0% |
| 10 | PlainsCapital Bank | 2 | $665K | N/A |
Geographic failure vector
| State | Loans | Defaults | Rate |
|---|---|---|---|
| OHOhio | 18 | 5 | 29.4% |
| COColorado | 11 | 0 | 0.0% |
| TXTexas | 8 | 1 | 16.7% |
| AZArizona | 6 | 2 | 33.3% |
| ILIllinois | 6 | 2 | 33.3% |
| MNMinnesota | 6 | 1 | 16.7% |
| MOMissouri | 5 | 1 | 20.0% |
| FLFlorida | 4 | 2 | 50.0% |
| KSKansas | 3 | 1 | 33.3% |
| WIWisconsin | 3 | 0 | 0.0% |
SBA 7(a) lending trend
Borrower profile
Source: SBA 7(a) + 504 FOIA loan-level data, matched by FranchiseVerdict
A 24.7% charge-off rate means roughly 1 in 4 franchisees failed to repay their SBA loan. Investigate what changed.
What could kill this investment?
SBA loans charge off at 24.7% — 54% above the 16.0% national norm, i.e. higher lender-observed risk.
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Flowerama presents elevated risk due to contracting unit growth, unresolved litigation history, absence of financial performance disclosure, and going concern status—characteristics typical of struggling franchise systems.
Litigation (Item 3)
Subject: the franchisor is a named party (defendant).
1) State of Maryland Determination (2014) - affiliate 1-800-Flowers violated Maryland Franchise Registration and Disclosure Law; consent order, $5,000 civil penalty. 2) Arizona Family Florists, LLC et al. v. 1-800-Flowers.Com, Inc. et al. (E.D.N.Y., filed 2016) - breach of contract, fraud, and related claims by franchisee plaintiffs; Arizona Plaintiffs settled for $150,000 (Jan 2022); Ft. Lauderdale Plaintiffs settled for $275,000 (Mar 2022); no admission of liability in either settlement.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Hogan-Hansen (Waterloo, Iowa)
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Franchisor income statement shown reflects retail sales plus continuing license fees and initial franchise fees; not franchisee-level performance.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: Yes
Score breakdown · what drove the 39 / 100 verdict
- 01MEDUnit count declined 11.1% year-over-year (40 units) indicating system contraction and potential market saturation or franchisee dissatisfaction
- 02HIGHTwo major litigation events including Maryland regulatory action for disclosure violations and settled multi-plaintiff breach of contract/fraud lawsuit suggesting governance issues and franchisee relations problems
- 03MED6% royalty on gross sales combined with undisclosed net income creates uncertainty about actual take-home profit and break-even timeline
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 8.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 20 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 3 |
| Territory type | Protected territory |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory radius | 1 mi |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 10 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 10 days |
| Mandatory arbitration | Yes |
| Arbitration location | Jericho, New York |
| Jury trial waiver | Yes |
| Governing law | New York |
| Litigation count | 2 |
View Item 3 litigation summary
1) State of Maryland Determination (2014) - affiliate 1-800-Flowers violated Maryland Franchise Registration and Disclosure Law; consent order, $5,000 civil penalty. 2) Arizona Family Florists, LLC et al. v. 1-800-Flowers.Com, Inc. et al. (E.D.N.Y., filed 2016) - breach of contract, fraud, and related claims by franchisee plaintiffs; Arizona Plaintiffs settled for $150,000 (Jan 2022); Ft. Lauderdale Plaintiffs settled for $275,000 (Mar 2022); no admission of liability in either settlement.
Items 10, 11
Training & Operations
- Classroom training
- 126 hrs
- On-the-job training
- 34 hrs
- Training location
- Cedar Falls, Iowa and/or virtual communication platform (also Jericho, New York)
- Ongoing training
- Optional
- Field support
- 40 hrs/yr
- On-site visits per year
- Time to open
- 12 mo
- From signing to launch
- Site selection
- franchisee, subject to franchisor approval
- Franchisor financing
- Offered
- Item 10
- POS system
- BloomNet Business Management System (BMS) / Visual Ticket POS System
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: BloomNet Business Management System (BMS) / Visual Ticket POS System
Item 20 · call current owners
Franchisee Contacts
27 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Flowerama franchise?
The total investment to open a Flowerama franchise ranges from $227K – $855K, with an initial franchise fee of $18K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD). Item 5 conditions this fee. The figure shown is the lowest amount the filing discloses, and the filing ties that amount to a qualifying condition — so it is not necessarily what a first-time single-unit franchisee pays.
What do Flowerama franchise owners earn?
Flowerama makes no financial performance representation in Item 19 of its FDD - a voluntary item under the FTC Franchise Rule - so no unit revenue figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Who owns Flowerama?
Flowerama is franchised by Flowerama of America, Inc.. Its parent company is 1-800-Flowers Retail Inc.. The ultimate parent named in the FDD is 1-800-Flowers.com, Inc.. Source: FDD Item 1, 2025 filing.
What is Item 19 in the Flowerama FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Flowerama FDD and qualifies whose outlets they describe.
What is Flowerama's franchise failure rate?
Based on SBA 7(a) loan data, Flowerama has a charge-off rate of 24.7% across 91 loans, meaning 24.7% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many Flowerama franchise locations are there?
As of their most recent FDD filing, Flowerama has 37 total units in the United States, including 29 franchised units and 8 company-owned units.
Is Flowerama a good franchise to buy?
FranchiseVerdict rates Flowerama as a C-grade franchise with a verdict score of 39 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.