Bottom line
- Total investment $259K – $933K including a $30K franchise fee, 6.0% ongoing royalty.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated MODERATE with a risk score of 64/100. SBA loan default rate of 0.0% across 6 loans (below the industry average).
- Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one 1-800-Flowers.com unit return on the cash you put in?
Unlevered ROIC · per unit
6%
Below typical band (30–60%)
Overview
About
1-800-Flowers franchisees operate retail or online flower and gift delivery storefronts, managing customer orders for same-day or scheduled floral arrangements, plants, fruit bouquets, and gift baskets. Daily operations include arranging flowers, managing order fulfillment, coordinating logistics with delivery partners, and handling customer service—with revenue dependent on brand marketing, seasonal demand, and local market saturation.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 14 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Declining franchise system with unresolved litigation history, non-disclosed financials, high investment risk, and territorial vulnerability creates a CAUTION-to-HIGH RISK profile unsuitable for most investors.
Score breakdown · what drove the 64 / 100 rating
- 01MINORUnit count declining 5.7% YoY (51 units total) indicates shrinking franchise system with potential viability concerns
- 02MINORNo Item 19 financial disclosure (average revenue/net income not provided) prevents accurate ROI assessment and suggests weak performance data
- 03HIGHHistory of material litigation: 2016 class-action settlement for $425,000 over misrepresentations regarding fruit bouquets program signals product/service delivery issues and franchisor credibility problems
- 04MINORNo protected territory creates direct competition risk among franchisees and enables brand cannibalization
- 05MINORHigh investment range ($258,500-$932,500) with declining unit count suggests poor unit economics and franchisee struggles to recoup capital
- 06MINOR6% royalty on 'Adjusted Gross Sales' (language suggests deductions) combined with no revenue disclosure creates transparency and earnings potential concerns
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
76 numbers
One-time purchase · CSV download · Validation questions included
FDD download
1-800-Flowers.com · FDD (2024) PDF