1-800-Flowers.comFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A 1-800-Flowers.com franchise requires a total initial investment of $259K – $933K, including a $30K franchise fee and an ongoing 6.0% royalty[2]. The 2024 FDD does not disclose unit-level revenue (no Item 19). SBA 7(a) loans show a 0.0% charge-off rate across 17 loans[1]. Verdict grade: F. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2024 FDD issuance
Overview
- Investment
- $259K – $933K
- 27th pct Retail
- Avg gross sales
- N/A
- 21st pct Retail
- Royalty
- 6.0%
- 17th pct Retail
- Units
- 51
- 19th pct Retail
- SBA default
- 0.0%
- system-wide median varies by category
Quick verdict · Retail · color = vs category peers
Green = >15% above Retail avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Only 0.0% of 17 SBA loans charged off, well below the 16% franchise average.
Franchised units fell from 56 to 50 over 3 years. Investigate why operators are leaving.
The franchisor's auditor raised doubt about continued operations. This is a serious risk signal.
Bottom line
- Total investment $259K – $933K including a $30K franchise fee, 6.0% ongoing royalty.
- No Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- Verdict F (Bottom Quintile) with a risk score of 81/100. SBA loan charge-off rate of 0.0% across 17 loans (well below the franchise average, based on all SBA 7(a) franchise lending, 2010–2024).
- Auditor disclosed a going-concern note, which flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- 1-800-FLOWERS.COM FRANCHISE CO., INC.
- Parent company
- 1-800-Flowers.com, Inc.
- Predecessor
- of Flora Plenty
- Prior franchisor entity
- Incorporated in
- DE
- HQ
- Two Jericho Plaza, Suite 200, Jericho, New York 11753
- Auditor
- EisnerAmper LLP
- Audited financials
- Franchisor revenue
- $1.3M
- vs $1.2M prior year
- ⚠ Going-concern note
- Disclosed in FDD 2024
- Status as of 2024; may have been resolved in a later filing we don't yet have.
Overview
About
1-800-Flowers franchisees operate retail or online flower and gift delivery storefronts, managing customer orders for same-day or scheduled floral arrangements, plants, fruit bouquets, and gift baskets. Daily operations include arranging flowers, managing order fulfillment, coordinating logistics with delivery partners, and handling customer service—with revenue dependent on brand marketing, seasonal demand, and local market saturation.
- CEO
- James F. McCann
- Headquarters
- NY
- Founded
- 2000
- FDD year
- 2024
- States available
- 15
FDD Item 7 · 2024 filing · 30 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Fee (Standard Franchised Unit)not refundable | $30K | $30K | |
| Franchised Location (3 months Prepaid Rent & Security Deposit) | $10K | $38K | |
| Leasehold Improvements | $40K | $325K | |
| Site Selection, Space Planning, Project Management | $5K | $18K | |
| Equipment and Fixtures | $50K | $150K | |
| Signs | $8K | $45K | |
| Travel & Living Expenses While Training | $1K | $12K | |
| Miscellaneous Opening Costs | $9K | $20K | |
| Van | $20K | $40K | |
| Insurance | $9K | $25K | |
| Opening Inventory | $15K | $75K | |
| Additional Funds - 3 Months | $60K | $150K | |
| Grand Opening Promotional Campaign | $2K | $5K | |
| Initial Franchise Fee (Co-Branded Franchised Unit)not refundable | $20K | $20K | |
| Franchised Location - Co-Branded (3 months Prepaid Rent & Security Deposit) | — | — | |
| Leasehold Improvements (Co-Branded) | $0 | $40K | |
| Equipment and Fixtures (Co-Branded) | $0 | $30K | |
| Signs (Co-Branded) | $5K | $25K | |
| Travel & Living Expenses While Training (Co-Branded) | $1K | $7K | |
| Van Wrap | $500 | $4K | |
| Total initial investment | $334K | $1.2M |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $259K – $933K
- Better than avg vs category
- Liquid capital req'd
- $60K – $150K
- Better than avg vs category
- Franchise fee
- $20K – $30K
- Better than avg vs category
- Royalty
- 6.0%
- Gross Sales · typical 6–8%
- Ad fund
- 3.0%
- typical 3–5%
- Total fee load
- 9.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 3.0% of gross sales |
| Transfer fee | $10K |
| Renewal fee | $30K |
| Inventory (initial) | $15K – $75K |
| Total fee load | 9.0% of rev |
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
vs Retail averages
How 1-800-Flowers.com Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 51
- Opened
- 2
- Last reporting year
- Closed
- 5
- Non-renewed
- 5
- Term expired, not renewed (per Item 20)
- Turnover rate
- 9.8%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 98%
- vs corporate-owned
- Net growth (yr3)
- -5.7%
- Net unit change last year
- 3-yr CAGR
- -10.7%
- Compounded over last 3 years
3-year detail · Item 20
- Transfers (3yr)
- 2
- Transfer rate
- 66.7%
- Owners selling to other franchisees
- Continuity rate
- 90.9%
- Units that stayed open
- Termination rate
- 10.0%
- Franchisor-initiated terminations
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 14 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 17
- Loan volume
- $8.3M
- Median loan
- $528K
- 50th percentile
- Charge-off rate
- 0.0%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 100.0%
- 5-yr charge-off
- 0.0%
- Loans approved 2021+
- Active lenders
- 8
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into 1-800-Flowers.com's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 4 lenders with concentration factor
- Per-state charge-off rates across 3 states
- Startup risk premium and job creation velocity
- 4-year lending trend
- SBA 504 real estate/equipment data
Instant access. No subscription.
With a 0.0% charge-off rate across 17 loans, banks have historically viewed this brand favorably for lending.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Declining franchise system with unresolved litigation history, non-disclosed financials, high investment risk, and territorial vulnerability creates a CAUTION-to-HIGH RISK profile unsuitable for most investors.
Litigation (Item 3)
0 case reference(s): 0 pending, 1 settled.
Largest disclosed settlement: $14
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · EisnerAmper LLP⚠ Going-concern note flagged
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Must buy proprietary products: No
- Restricted to system-approved products: No
Score breakdown · what drove the 81 / 100 rating
- 01MINORUnit count declining 5.7% YoY (51 units total) indicates shrinking franchise system with potential viability concerns
- 02MINORNo Item 19 financial disclosure (average revenue/net income not provided) prevents accurate ROI assessment and suggests weak performance data
- 03HIGHHistory of material litigation: 2016 class-action settlement for $425,000 over misrepresentations regarding fruit bouquets program signals product/service delivery issues and franchisor credibility problems
- 04MINORNo protected territory creates direct competition risk among franchisees and enables brand cannibalization
- 05MINORHigh investment range ($258,500-$932,500) with declining unit count suggests poor unit economics and franchisee struggles to recoup capital
- 06MINOR6% royalty on 'Adjusted Gross Sales' (language suggests deductions) combined with no revenue disclosure creates transparency and earnings potential concerns
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Protected territory | No |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 6 |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | New York |
| Litigation count | 2 |
View Item 3 litigation summary
0 case reference(s): 0 pending, 1 settled.
Items 10, 11
Training & Operations
- Classroom training
- 40 hrs
- On-the-job training
- 104 hrs
- Training location
- On-site and corporate
- Site selection
- joint
- Franchisor financing
- Offered
- Item 10
- POS system
- BloomNet Business Management System (BloomNet BMS) and Visual Ticket POS System
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: BloomNet Business Management System (BloomNet BMS) and Visual Ticket POS System
Item 20 · call current owners
Franchisee Contacts
76 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
1-800-Flowers.com · FDD (2024) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a 1-800-Flowers.com franchise?
The total investment to open a 1-800-Flowers.com franchise ranges from $259K – $933K, with an initial franchise fee of $30K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do 1-800-Flowers.com franchise owners earn?
1-800-Flowers.com does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is 1-800-Flowers.com's franchise failure rate?
Based on SBA 7(a) loan data, 1-800-Flowers.com has a charge-off rate of 0.0% across 17 loans, meaning 0.0% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many 1-800-Flowers.com franchise locations are there?
As of their most recent FDD filing, 1-800-Flowers.com has 51 total units in the United States, including 56 franchised units and 1 company-owned units. 2 new units were opened in the latest reporting year.
Is 1-800-Flowers.com a good franchise to buy?
FranchiseVerdict rates 1-800-Flowers.com as a F-grade franchise with a risk score of 81 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.