1-800-Flowers Franchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
1-800-Flowers is a floral and gifting franchise selling fresh flowers, arrangements, plants, and gift baskets. Franchisees run retail shops, managing inventory, order fulfillment, and customer service tied to the national brand.
FranchiseVerdict summary · 2026
A 1-800-Flowers franchise requires a total initial investment of $259K – $933K, including a $30K franchise fee and an ongoing 6.0% royalty[2]. The 2025 FDD does not disclose unit-level revenue (no Item 19). SBA 7(a) loans show a 0.0% charge-off rate across 17 loans[1]. FranchiseVerdict grade: D (Below average), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2025 FDD issuance
Overview
- Investment
- $259K – $933K
- 30th pct Retail
- Avg gross sales
- N/A
- Royalty
- 6.0%
- 18th pct Retail
- Units
- 39
- 17th pct Retail
- SBA charge-off
- 0.0%
- % of SBA 7(a) loans not repaid · median varies by category
Quick verdict · Retail · color = vs category peers
Green = favorable by >10% vs Retail avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $259K – $933K including a $30K franchise fee, 6.0% ongoing royalty.
- RETURNSExhibit P (audited financial statements) is referenced in Item 21 (statements as of June 29, 2025, June 30, 2024, July 2, 2023) but is not present in the provided OCR text; the Exhibit P pages are blank, so no Item 21 figures could be extracted.
- RISKVerdict D (Below average), verdict score 35/100 (higher is better). SBA loan charge-off rate of 0.0% across 17 loans (well below the franchise average, based on all SBA 7(a) franchise lending, 2010–2025).
- DECLINESystem contracting at -30.2% CAGR over 3 years. Investigate whether closures are franchisor-driven (consolidation) or franchisee-driven (economics).
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- 1-800-Flowers.com Franchise Co., Inc.
- Parent company
- 1-800-Flowers.com, Inc.
- Predecessor
- None
- Prior franchisor entity
- CEO title
- Chief Executive Officer
- Adolfo Villagomez
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- Delaware
- HQ
- Two Jericho Plaza, Suite 200, Jericho, New York 11753
- Auditor
- EisnerAmper LLP
- Audited financials
- Franchisor revenue
- $1.1M
- vs $1.2M prior year
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
Overview
About
- CEO
- Adolfo Villagomez
- Headquarters
- New York
- Founded
- 2000
- FDD year
- 2025
- States available
- 11
Can you afford it, and what does the money buy?
Entry cost runs 44% above the typical retail franchise.
Source: FDD 2025 · Items 5–7
Full Item 7 breakdown30 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Fee (Standard Franchised Unit)not refundable | $30K | $30K | |
| Franchised Location (3 month's Prepaid Rent & Security Deposit) | $10K | $38K | |
| Leasehold Improvements | $40K | $325K | |
| Site Selection, Space Planning, Project Management | $5K | $18K | |
| Equipment and Fixtures | $50K | $150K | |
| Signs | $8K | $45K | |
| Travel & Living Expenses While Training | $1K | $12K | |
| Miscellaneous Opening Costs | $9K | $20K | |
| Van | $20K | $40K | |
| Insurance | $9K | $25K | |
| Opening Inventory | $15K | $75K | |
| Additional Funds - 3 Months | $60K | $150K | |
| Grand Opening Promotional Campaign | $2K | $5K | |
| Initial Franchise Fee (Co-Branded Franchised Unit)not refundable | $20K | $20K | |
| Franchised Location (Co-Branded) | — | — | |
| Leasehold Improvements (Co-Branded) | $0 | $40K | |
| Equipment and Fixtures (Co-Branded) | $0 | $30K | |
| Signs (Co-Branded) | $5K | $25K | |
| Travel & Living Expenses While Training (Co-Branded) | $1K | $7K | |
| Van Wrap | $500 | $4K | |
| Total initial investment | $334K | $1.2M |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $259K – $933K
- Top 40% of category vs category
- Liquid capital req'd
- $60K – $150K
- Middle of category vs category
- Franchise fee
- $30K – $30K
- Top 40% of category vs category
- Royalty
- 6.0%
- percentage · typical 6–8%
- Ad fund
- 0.0%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 0.0% of gross sales |
| Transfer fee | $10K |
| Renewal fee | $30K |
| Inventory (initial) | $15K – $75K |
| Total fee load | 8.0% of rev |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
1-800-Flowers did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one 1-800-Flowers unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
10%
Below the 30–60% attractive-franchise band
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
Exhibit P (audited financial statements) is referenced in Item 21 (statements as of June 29, 2025, June 30, 2024, July 2, 2023) but is not present in the provided OCR text; the Exhibit P pages are blank, so no Item 21 figures could be extracted.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 8.0% (near the Retail average).
Disclosure
Franchisor chose not to disclose financial performance representations. You will need to gather unit economics directly from existing franchisees.
Operator retention
System contracting at -30.2% CAGR over 3 years. Investigate whether closures are franchisor-driven consolidation or franchisee exits.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Retail averages
How 1-800-Flowers Compares
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 39
- Opened
- 0
- Last reporting year
- Closed
- 13
- Terminated
- 1
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 8
- Term expired, not renewed (per Item 20)
- Turnover rate
- 32.4%
- Company-owned
- 2
- Corporate units in the system
- % franchised
- 95%
- vs corporate-owned
- Net growth (3-yr)
- -30.2%
- Net unit change over 3 years
- 3-yr CAGR
- -30.2%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 0
- Closed (3yr)
- 4
- Terminated (3yr)
- 1
- Non-renewed (3yr)
- 7
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 1
- Franchisor bought back
- Termination rate
- 23.1%
- Franchisor-initiated terminations
- Ceased ops
- 33.3%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 11 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
11
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 17
- Loan volume
- $8.3M
- Median loan
- $490K
- average
- Charge-off rate
- 0.0%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- 0.0%
- Loans approved 2021+
- Active lenders
- 8
- Defaults
- 0
- Typical loan rate
- 6.4%
- avg rate to borrowers
- vs industry
- N/A
- Jobs supported
- N/A
- Lender concentration
- 21%
- top lender's share
Vintage analysis
1-800-Flowers charge-off rate by loan vintage
Top lenders financing 1-800-Flowers franchisees
Showing 3 of 8 lenders. The full breakdown — every lender, state distribution, interest rates & risk ratings — is in the SBA Lending Report below.
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into 1-800-Flowers's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 8 lenders with concentration factor
- Per-state charge-off rates across 7 states
- Startup risk premium and job creation velocity
Instant access. No subscription.
With a 0.0% charge-off rate across 17 loans, banks have historically viewed this brand favorably for lending.
What could kill this investment?
SBA loans charge off at 0.0% — 100% below the 16.0% national norm, i.e. lower lender-observed risk.
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
1-800-Flowers franchising faces critical viability concerns: a collapsing unit base (-26% YoY), undisclosed profitability metrics, unprotected territories, and a litigation history indicating franchisee grievances and regulatory action.
Litigation (Item 3)
Item 3 discloses (1) a June 2014 Maryland Consent Order/Determination (File No. 2014-0102) for Maryland Franchise Law violations resolved by a $5,000 civil penalty, and (2) a federal lawsuit (E.D.N.Y. Case No. 2:16-cv-2638) brought by Arizona, Miami and Ft. Lauderdale franchisee plaintiffs alleging breach of contract, unfair competition and franchise-law violations; Arizona Plaintiffs settled Jan 2022 for $150,000 and Ft. Lauderdale Plaintiffs settled Mar 2022 for $275,000. The FDD states "Other than these 2 actions, no litigation is required to be disclosed."
Largest disclosed settlement: $275,000
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · EisnerAmper LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 35 / 100 verdict
- 01MEDUnit count declined 26% YoY (39 units remaining) — indicates severe system contraction and deteriorating franchisee performance
- 02MINORNo average revenue or net income disclosure (Item 19) — cannot validate investment ROI or profitability claims
- 03HIGHMultiple litigation events (2014 consent order, 2016 breach of contract lawsuit settled 2022) — pattern of regulatory and franchisee disputes
- 04MINORUnprotected territory — franchisees face direct competition from other 1-800-Flowers franchisees and corporate locations
- 05MINORHigh investment range ($258.5K–$932.5K) paired with declining unit base — suggests poor unit economics and franchisee attrition
- 06MEDNo going concern qualification disclosed but severe contraction suggests underlying business model stress
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 8.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | none |
| Protected territory | No |
| Exclusive territoryℹ | No |
| Online sales rightsℹ | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 10 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | Jericho, New York metropolitan area |
| Jury trial waiver | Yes |
| Governing law | New York |
| Litigation count | 2 |
View Item 3 litigation summary
Item 3 discloses (1) a June 2014 Maryland Consent Order/Determination (File No. 2014-0102) for Maryland Franchise Law violations resolved by a $5,000 civil penalty, and (2) a federal lawsuit (E.D.N.Y. Case No. 2:16-cv-2638) brought by Arizona, Miami and Ft. Lauderdale franchisee plaintiffs alleging breach of contract, unfair competition and franchise-law violations; Arizona Plaintiffs settled Jan 2022 for $150,000 and Ft. Lauderdale Plaintiffs settled Mar 2022 for $275,000. The FDD states "Other than these 2 actions, no litigation is required to be disclosed."
Items 10, 11
Training & Operations
- Classroom training
- 38 hrs
- On-the-job training
- 104 hrs
- Training location
- Corporate HQ, Jacksonville, FL (or virtual communication platform)
- Ongoing training
- Required
- Time to open
- 9 mo
- From signing to launch
- Franchisor financing
- Offered
- Item 10
- POS system
- BloomNet Business Management System (BloomNet BMS) / Visual Ticket POS System
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: BloomNet Business Management System (BloomNet BMS) / Visual Ticket POS System
Item 20 · call current owners
Franchisee Contacts
37 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
1-800-Flowers · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a 1-800-Flowers franchise?
The total investment to open a 1-800-Flowers franchise ranges from $259K – $933K, with an initial franchise fee of $30K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do 1-800-Flowers franchise owners earn?
1-800-Flowers does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the 1-800-Flowers FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the 1-800-Flowers FDD and qualifies whose outlets they describe.
What is 1-800-Flowers's franchise failure rate?
Based on SBA 7(a) loan data, 1-800-Flowers has a charge-off rate of 0.0% across 17 loans, meaning 0.0% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many 1-800-Flowers franchise locations are there?
As of their most recent FDD filing, 1-800-Flowers has 39 total units in the United States, including 37 franchised units and 2 company-owned units.
Is 1-800-Flowers a good franchise to buy?
FranchiseVerdict rates 1-800-Flowers as a D-grade franchise with a verdict score of 35 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.