Multi-brand platform
Purpose Brands: 5 franchise brands
Brands whose FDDs name Purpose Brands as the parent.
2025 and 2026 FDDs (Item 1 ownership)SBA 7(a) data through FY2026Updated How we score
Portfolio summary
- Grades
- 1 A · 3 B · 1 C
- Units listed (Item 20)
- 3,773
- Largest: Anytime Fitness, 60%
- Lowest SBA charge-off
- 1.6% Orangetheory Fitness, n=319 resolved
- Highest SBA charge-off
- 20.6% The Bar Method, n=34 resolved
The 5 brands
| Brand | Grade | Investment (Item 7) | Avg gross sales (Item 19) | Units (Item 20) | SBA charge-off | FDD | Owner as the FDD names it |
|---|---|---|---|---|---|---|---|
| Anytime FitnessHealth & Fitness | B | $539K – $905K | $447K | 2,282 | 11.7% (n=801 resolved) | 2026 | Purpose Brands Holdings, LLC (jointly owned by Anytime Worldwide, LLC and Ultimate Fitness Holdings, LLC)p. 8 |
| Orangetheory FitnessHealth & Fitness | A | $765K – $1.1M | $802K | 1,224 | 1.6% (n=319 resolved) | 2026 | Purpose Brands Holdings, LLCp. 8 |
| Waxing the CityPersonal Care & Beauty | B | $340K – $646K | $478K | 167 | 18.6% (n=43 resolved) | 2026 | Purpose Brands Holdings, LLCp. 9 |
| The Bar MethodHealth & Fitness | B | $240K – $491K | $423K | 77 | 20.6% (n=34 resolved) | 2026 | Purpose Brands Holdings, LLC (jointly owned by Anytime Worldwide, LLC and Ultimate Fitness Holdings, LLC)p. 9 |
| Basecamp FitnessHealth & Fitness | C | $513K – $833K | $426K | 23 | 12 loans: too few to judge | 2025 | Purpose Brands Holdings, LLCp. 9 |
SBA record
4 of the 5 brands have an SBA 7(a) charge-off rate on enough resolved loans to print, from 1.6% to 20.6%. The rest have too few resolved loans, or none matched. Each rate is charge-offs over resolved loans (paid in full or charged off), from SBA FOIA loan records.
Method
- Ownership is what each brand's own FDD states in Item 1 on its issue date (2025, 2026 filings); a later sale is not reflected until a newer filing says so.
- Grades are an editorial assessment of each brand, not of the owner, and not investment advice. Gross sales are revenue, not profit.
- A charge-off rate shows only where at least 10 SBA 7(a) loans have resolved and loans reach 2% of franchised units.
Next step
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