FranchiseVerdict
ORANGETHEORY FITNESS logo
FV-01841·STRONGExcellent95

Orangetheory Fitness

Health & FitnessFranchising since 2019Website
Investment
$765K – $1.1M
92nd pct Health & Fitn…
Avg revenue
$802K
43rd pct Health & Fitn…
Royalty
8.0%
55th pct Health & Fitn…
Units
1,224
98th pct Health & Fitn…
SBA default

Bottom line

  • Total investment $765K – $1.1M including a $60K franchise fee, 8.0% ongoing royalty.
  • Average unit revenue of $802K/year (median $751K).
  • Rated STRONG with a risk score of 52/100.
  • Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.

Item 1 · who you're contracting with

The Franchisor

Legal entity
OTF Franchisor, LLC
Parent company
Purpose Brands Holdings, LLC
Incorporated in
Delaware
HQ
6000 Broken Sound Parkway NW, Suite 200, Boca Raton, Florida 33487
Auditor
PricewaterhouseCoopers LLP
Audited financials
⚠ Going-concern note
Disclosed in FDD 2026
Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one ORANGETHEORY FITNESS unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $802,145
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: fitness
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $765K–$1.1M
Working capital
$
FDD reports $171K–$171K

Unlevered ROIC · per unit

20%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$217K
EBITDA margin
27.0%
Total invested
$1.1M
Payback
61 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 ORANGETHEORY FITNESS units return on equity?

Edit assumptions

Equity IRR · 5-yr

32.9%

4.14× MOIC

Year-1 DSCR

2.46×

EBITDA ÷ debt service

Equity required

$6.2M

on $16.0M purchase

Total debt

$9.8M

SBA $5.0M + senior + seller note

SBA 7(a) request ($8.0M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

Orangetheory Fitness franchisees operate boutique fitness studios offering science-backed group fitness classes (rowing, running, strength training) combining heart-rate monitoring technology with personal coaching. Daily operations include managing studio staff, marketing to local members, conducting classes, monitoring member engagement via OTBeat technology platform, and managing recurring membership billing.

CEO
Thomas Leverton
Founded
2018
FDD year
2026
States available
49

Item 7 · what it costs

The Vitals

Total investment
$765K – $1.1M
All-in to open one unit
Liquid capital
$171K – $171K
Cash you must have on hand
Franchise fee
$60K
Royalty
8.0%
Gross Sales · typical 6–8%
Ad fund
3.0%
typical 3–5%
Total fee load
11.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$802K
Per unit, per year
Median gross sales
$751K
Item 19 type
Gross Sales and Monthly Member Count
Sample size
1189 units
vs category median 12 · large
Range (low → high)
$156K$2.9M
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank43th
vs Health & Fitness peers
Investment cost rank92th
Lower investment ranks lower (better)
Royalty rate rank55th
Lower royalty = lower percentile (better)
Unit count rank98th
vs Health & Fitness peers
Risk score rank22th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
1,224
Opened
13
Last reporting year
Closed
87
Turnover rate
7.1%
Company-owned
15
Corporate units in the system
% franchised
99%
vs corporate-owned
Multi-unit owners
1.0%
Net growth (yr3)
-5.8%
Net unit change last year
3-yr CAGR
-7.8%
Compounded over last 3 years
2024
1,209-74
Franchised units
2025
1,283
Franchised units
2026
1,311
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 5 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 5 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

52
Risk · 0-100
STRONG52 / 100

System contraction, undisclosed profitability, multiple litigation actions around compliance, and going concern status create meaningful risk despite protected territory and established brand.

Score breakdown · what drove the 52 / 100 rating

  1. 01MEDUnit count declined 5.8% YoY (1224 to ~1152 units) indicating system contraction and potential market saturation
  2. 02MEDNet income not disclosed in Item 19 prevents ROI analysis; only average revenue of $802,145 provided without profitability metrics
  3. 03HIGHMultiple litigation actions including settled arbitration for demographic misrepresentation, permanent Illinois injunction for FDD violations, and NY Assurance of Discontinuance for unregistered sales — suggests compliance and disclosure issues
  4. 04MINORHigh total investment ($764K-$1.1M) combined with 8% royalty creates significant fixed costs with unclear profit margins
  5. 05HIGHGoing Concern status raises questions about franchisor's financial stability and long-term viability

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Geographic
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
3
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Florida

Item 11

Training & Operations

Classroom training
73 hrs
On-the-job training
8 hrs
POS system
MindBody Online (MBO)
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

98 numbers

Locked
(559) 271-••••
CA
(408) 439-••••
CA
(831) 359-••••
CA

One-time purchase · CSV download · Validation questions included

FDD download

ORANGETHEORY FITNESS · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above