Basecamp FitnessFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A Basecamp Fitness franchise requires a total initial investment of $513K – $833K, including a $43K franchise fee and an ongoing 8.0% royalty[2]. Per the 2025 FDD, average unit revenue was $531K[2]. SBA 7(a) loans show a 0.0% charge-off rate across 12 loans[1]. Verdict grade: C. Run a live ROI scan →
Data last verified June 21, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $513K – $833K
- 86th pct Health & Fitn…
- Avg gross sales
- $531K
- 28th pct Health & Fitn…
- Royalty
- 8.0%
- 55th pct Health & Fitn…
- Units
- 23
- 59th pct Health & Fitn…
- SBA default
- 0.0%
- system-wide median varies by category
Quick verdict · Health & Fitness · color = vs category peers
Green = >15% above Health & Fitness avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
At 0.8x revenue per dollar invested, this system underperforms the typical 1.5-2.5x range.
Only 0.0% of 12 SBA loans charged off, well below the 16% franchise average.
Franchised units fell from 19 to 9 over 3 years. Investigate why operators are leaving.
Bottom line
- Total investment $513K – $833K including a $43K franchise fee, 8.0% ongoing royalty.
- Average unit revenue of $531K/year (median $424K).
- Verdict C (Average) with a risk score of 64/100. SBA loan charge-off rate of 0.0% across 12 loans (well below the franchise average, based on all SBA 7(a) franchise lending, 2010–2024).
- System growing at 111.1% CAGR over 3 years with 23 total units. Strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Basecamp Fitness Franchisor LLC
- Parent company
- Purpose Brands Holdings, LLC
- Incorporated in
- DE
- HQ
- 111 Weir Drive, Woodbury, MN 55125
- Auditor
- PricewaterhouseCoopers LLP
- Audited financials
- Franchisor revenue
- $5.2M
- Most recent fiscal year
Overview
About
Basecamp Fitness franchisees operate boutique fitness facilities offering specialized group classes and personal training in protected territories. Daily operations include managing class schedules, instructor staffing, member retention, facility maintenance, and revenue management across membership and drop-in models.
- CEO
- Thomas Leverton
- Headquarters
- MN
- Founded
- 2013
- FDD year
- 2025
- States available
- 13
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $43K | $43K |
| Working capital (3–6 mo) | $60K | $95K |
| Equipment, build-out, other | $411K | $695K |
| Total initial investment | $513K | $833K |
Source: Basecamp Fitness 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$149K
28.0% margin
Unlevered ROIC
20%
EBITDA / total invested capital
Payback
5.0 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $513K – $833K
- Below avg, review vs category
- Liquid capital req'd
- $60K – $95K
- Below avg, review vs category
- Franchise fee
- $20K – $43K
- Better than avg vs category
- Royalty
- 8.0%
- Gross Revenue · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 10.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 8.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $799 |
| Transfer fee | $8K |
| Renewal fee | $5K |
| Total fee load | 10.0% of rev |
Financial Performance
- Avg gross sales
- $531K
- Per unit, per year
- Median gross sales
- $424K
- Item 19 type
- Actual
- Sample size
- 20 units
- vs category median 11
- Range (low → high)
- $178K→$1.6M
- Cohort dispersion (min → max)
- Transparency
- 4 / 5
- vs category median 4 / 5 · typical
Compared against 180 Health & Fitness brands
Revenue is only 0.8x the investment. This means each unit may take 5+ years to recoup the initial outlay at typical margins.
vs Health & Fitness averages
How Basecamp Fitness Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 23
- Opened
- 4
- Last reporting year
- Closed
- 1
- Turnover rate
- 4.3%
- Company-owned
- 4
- Corporate units in the system
- % franchised
- 83%
- vs corporate-owned
- Multi-unit owners
- 4.2%
- Net growth (yr3)
- +18.8%
- Net unit change last year
- 3-yr CAGR
- +111.1%
- Compounded over last 3 years
3-year detail · Item 20
- Transfers (3yr)
- 2
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 20 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 12
- Loan volume
- $5.5M
- Median loan
- $506K
- 50th percentile
- Charge-off rate
- 0.0%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 100.0%
- 5-yr charge-off
- 0.0%
- Loans approved 2021+
- Active lenders
- 8
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into Basecamp Fitness's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 8 lenders with concentration factor
- Per-state charge-off rates across 8 states
- Startup risk premium and job creation velocity
- 5-year lending trend
Instant access. No subscription.
With a 0.0% charge-off rate across 12 loans, banks have historically viewed this brand favorably for lending.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Basecamp Fitness presents caution-level risk due to affiliate litigation exposure, undisclosed profitability metrics, modest unit growth, and high capital requirements relative to disclosed revenue.
Audited financials (Item 21)
Yes · PricewaterhouseCoopers LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Score breakdown · what drove the 64 / 100 rating
- 01HIGHLitigation involving affiliate (The Bar Method) for unregistered franchise sales in Illinois and New York raises regulatory compliance concerns and potential parent company culpability
- 02MEDNet income not disclosed in FDD despite $531,192 average revenue — inability to assess actual profitability or sustainability of unit economics
- 03MEDModest unit growth of 18.8% YoY with only 23 total units suggests limited brand traction and potential saturation risk in small franchisee pool
- 04MINORHigh initial investment range ($513K–$832K) with 8% royalty creates significant breakeven burden if average revenue doesn't scale consistently
- 05MINOR6-year term is shorter than industry standard (10 years), increasing renewal uncertainty and reducing franchisee long-term security
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 6 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 1 |
| Territory type | Population/Boundary based |
| Protected territory | Yes |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Minnesota |
| Litigation count | 2 |
Items 10, 11
Training & Operations
- Classroom training
- 47 hrs
- On-the-job training
- 85 hrs
- POS system
- ProVision provided
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: ProVision provided
Item 20 · call current owners
Franchisee Contacts
31 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Basecamp Fitness · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Basecamp Fitness franchise?
The total investment to open a Basecamp Fitness franchise ranges from $513K – $833K, with an initial franchise fee of $43K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Basecamp Fitness franchise owners earn?
According to Item 19 of the Basecamp Fitness FDD, the average gross sales per unit is $531K. The median is $424K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Basecamp Fitness's franchise failure rate?
Based on SBA 7(a) loan data, Basecamp Fitness has a charge-off rate of 0.0% across 12 loans, meaning 0.0% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many Basecamp Fitness franchise locations are there?
As of their most recent FDD filing, Basecamp Fitness has 23 total units in the United States, including 19 franchised units and 4 company-owned units. 4 new units were opened in the latest reporting year.
Is Basecamp Fitness a good franchise to buy?
FranchiseVerdict rates Basecamp Fitness as a C-grade franchise with a risk score of 64 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.