FranchiseVerdict
Basecamp Fitness logo
FV-00249·STRONGExcellent95

Basecamp Fitness

Health & FitnessFranchising since 2020Website
Investment
$513K – $833K
88th pct Health & Fitn…
Avg revenue
$531K
28th pct Health & Fitn…
Royalty
8.0%
55th pct Health & Fitn…
Units
23
58th pct Health & Fitn…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $513K – $833K including a $43K franchise fee, 8.0% ongoing royalty.
  • Average unit revenue of $531K/year (median $424K).
  • Rated STRONG with a risk score of 51/100. SBA loan default rate of 0.0% across 28 loans (below the industry average).
  • System growing at 11110% CAGR over 3 years with 23 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Basecamp Fitness Franchisor LLC
Parent company
Purpose Brands Holdings, LLC
Incorporated in
Delaware
HQ
111 Weir Drive, Woodbury, MN 55125
Auditor
PricewaterhouseCoopers LLP
Audited financials
Franchisor revenue
$5.2M
Most recent fiscal year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Basecamp Fitness unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $531,192
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: fitness
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $513K–$833K
Working capital
$
FDD reports $60K–$95K

Unlevered ROIC · per unit

20%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$149K
EBITDA margin
28.0%
Total invested
$750K
Payback
61 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Basecamp Fitness units return on equity?

Edit assumptions

Equity IRR · 5-yr

43.7%

6.12× MOIC

Year-1 DSCR

2.01×

EBITDA ÷ debt service

Equity required

$2.8M

on $11.2M purchase

Total debt

$8.3M

SBA $5.0M + senior + seller note

SBA 7(a) request ($5.6M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

Basecamp Fitness franchisees operate boutique fitness facilities offering specialized group classes and personal training in protected territories. Daily operations include managing class schedules, instructor staffing, member retention, facility maintenance, and revenue management across membership and drop-in models.

CEO
Thomas Leverton
Founded
2013
FDD year
2025
States available
13

Item 7 · what it costs

The Vitals

Total investment
$513K – $833K
All-in to open one unit
Liquid capital
$60K – $95K
Cash you must have on hand
Franchise fee
$43K
Royalty
8.0%
Gross Revenue · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
10.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$531K
Per unit, per year
Median gross sales
$424K
Item 19 type
Actual
Sample size
20 units
vs category median 12
Range (low → high)
$178K$1.6M
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank28th
vs Health & Fitness peers
Investment cost rank88th
Lower investment ranks lower (better)
Royalty rate rank55th
Lower royalty = lower percentile (better)
Unit count rank58th
vs Health & Fitness peers
Risk score rank19th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
23
Opened
4
Last reporting year
Closed
1
Turnover rate
4.3%
Company-owned
4
Corporate units in the system
% franchised
83%
vs corporate-owned
Multi-unit owners
4.2%
Net growth (yr3)
+18.8%
Net unit change last year
3-yr CAGR
+111.1%
Compounded over last 3 years
2023
19+2
Franchised units
2024
16
Franchised units
2025
9
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 20 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Available · 20 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
28
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

51
Risk · 0-100
STRONG51 / 100

Basecamp Fitness presents caution-level risk due to affiliate litigation exposure, undisclosed profitability metrics, modest unit growth, and high capital requirements relative to disclosed revenue.

Score breakdown · what drove the 51 / 100 rating

  1. 01HIGHLitigation involving affiliate (The Bar Method) for unregistered franchise sales in Illinois and New York raises regulatory compliance concerns and potential parent company culpability
  2. 02MEDNet income not disclosed in FDD despite $531,192 average revenue — inability to assess actual profitability or sustainability of unit economics
  3. 03MEDModest unit growth of 18.8% YoY with only 23 total units suggests limited brand traction and potential saturation risk in small franchisee pool
  4. 04MINORHigh initial investment range ($513K–$832K) with 8% royalty creates significant breakeven burden if average revenue doesn't scale consistently
  5. 05MINOR6-year term is shorter than industry standard (10 years), increasing renewal uncertainty and reducing franchisee long-term security

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Population/Boundary based
Protected territory
Yes
Initial term
6 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
2
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Minnesota

Item 11

Training & Operations

Classroom training
47 hrs
On-the-job training
85 hrs
POS system
ProVision provided
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

31 numbers

Locked
(360) 255-••••
WA
(702) 499-••••
NV
(651) 242-••••
MN

One-time purchase · CSV download · Validation questions included

FDD download

Basecamp Fitness · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above