Wine & Design Franchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
Wine & Design is a paint-and-sip franchise hosting social painting classes where guests create art while enjoying wine. Franchisees run the studios, managing artists, class scheduling, private events, and BYOB service.
FranchiseVerdict summary · 2026
A Wine & Design franchise requires a total initial investment of $70K – $272K, including a $25K franchise fee and an ongoing 6.0% royalty[2]. The 2025 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: F (Weakest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2025 FDD issuance
Overview
- Investment
- $70K – $272K
- 15th pct Home Services
- Avg gross sales
- N/A
- Royalty
- 6.0%
- 15th pct Home Services
- Units
- 49
- 47th pct Home Services
- SBA charge-off
- N/A
Quick verdict · Home Services · color = vs category peers
Green = favorable by >10% vs Home Services avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $70K – $272K including a $25K franchise fee, 6.0% ongoing royalty.
- RETURNSNo Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- RISKVerdict F (Weakest tier), verdict score 28/100 (higher is better).
- FLAGAuditor disclosed a going-concern note, which flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Wine and Design Franchise LLC
- Predecessor
- Wine and Design, LLC
- Prior franchisor entity
- CEO title
- President and Chief Executive Officer
- Harriet E. Mills
- Incorporated in
- North Carolina
- HQ
- 7365 Six Forks Road, Raleigh, NC 27615
- Auditor
- REESE CPA LLC
- Audited financials
- Franchisor revenue
- $667K
- vs $633K prior year
- ⚠ Going-concern note
- Disclosed in FDD 2025
- Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.
Overview
About
- CEO
- Harriet E. Mills
- Headquarters
- NC
- FDD year
- 2025
- States available
- 16
Can you afford it, and what does the money buy?
Entry cost runs 24% below the typical home services franchise.
Source: FDD 2025 · Items 5–7
Full Item 7 breakdown17 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $25K | $25K | |
| Leasehold deposit plus first month's rentnot refundable | $2K | $9K | |
| Leasehold Improvementsnot refundable | $5K | $130K | |
| Signagenot refundable | $3K | $15K | |
| Furniture and fixturesnot refundable | $3K | $10K | |
| Equipment and Suppliesnot refundable | $4K | $6K | |
| Deposits and Licensesnot refundable | $2K | $15K | |
| Training Living Expensesnot refundable | $500 | $5K | |
| Insurancenot refundable | $650 | $2K | |
| Liquor License / Permitnot refundable | — | — | |
| Accounting Software & Legal Servicesnot refundable | $3K | $3K | |
| Technology and Related Feesnot refundable | $1K | $3K | |
| Computer, Printer & Telephone/Internet Feesnot refundable | $500 | $2K | |
| Studio Manager/Assistant Salarynot refundable | $10K | $30K | |
| Artist Trainingnot refundable | $1K | $1K | |
| Grand Opening Feesnot refundable | $3K | $5K | |
| Additional Funds - 3 Monthsnot refundable | $8K | $12K | |
| Total initial investment | $70K | $272K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $70K – $272K
- Top 40% of category vs category
- Liquid capital req'd
- $8K – $12K
- Top 40% of category vs category
- Franchise fee
- $25K – $25K
- Top 40% of category vs category
- Royalty
- 6.0%
- percentage_of_gross · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $250 |
| Transfer fee | $8K |
| Renewal fee | $3K |
| Inventory (initial) | $4K – $6K |
| Total fee load | 8.0% of rev |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Wine & Design did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one Wine & Design unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
46%
Within the 30–60% "attractive franchise" band
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 8.0% (near the Home Services average).
Disclosure
Franchisor chose not to disclose financial performance representations. You will need to gather unit economics directly from existing franchisees.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Home Services averages
How Wine & Design Compares
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 49
- Opened
- 0
- Last reporting year
- Closed
- 1
- Turnover rate
- 2.1%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 98%
- vs corporate-owned
3-year detail · Item 20
- Opened (3yr)
- 0
- Closed (3yr)
- 1
- Terminated (3yr)
- 1
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 10
- Reacquired (3yr)
- 0
- Franchisor bought back
- Termination rate
- 2.0%
- Franchisor-initiated terminations
- Ceased ops
- 6.0%
- Units that stopped operating
Last reporting year only, multi-year history not disclosed in this brand's FDD.
Item 20 · 16 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 9 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 9
- Loan volume
- $1.0M
- Median loan
- $126K
- 50th percentile
- Charge-off rate
- N/A
- limited sample (9 loans) — rate not shown below 10
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 8
- Defaults
- N/A
Explore lender portfolios on Bank Reports or regional data on State Reports.
What could kill this investment?
The auditor flagged going-concern doubt (Item 21) — the single biggest risk here.
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Wine and Design carries an auditor going-concern note and negative franchisor net worth of -$350,093 on only $633K revenue, though it did post positive net income of $32,917. It has two concluded (settled) litigation matters and does not disclose Item 19. Small 49-unit system.
Litigation (Item 3)
2 case reference(s): 0 pending, 4 settled.
Largest disclosed settlement: $280,000
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · REESE CPA LLC⚠ Going-concern note flagged
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: No
Score breakdown · what drove the 28 / 100 verdict
- 01MINORgoing_concern_note=true with financial_distress=true
- 02MINORNegative franchisor net worth -$350,093
- 03MINORNo Item 19 disclosure
- 04HIGHTwo settled litigation matters ($280K and $25K)
- 05MINORMitigant: positive net income $32,917, low turnover 2.08%
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 8.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 1 |
| Territory type | Radius |
| Protected territory | Yes |
| Territory population | 50,000 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 15 days |
| Curable defaultsℹ | 1 |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | North Carolina |
| Litigation count | 2 |
View Item 3 litigation summary
2 case reference(s): 0 pending, 4 settled.
Items 10, 11
Training & Operations
- Classroom training
- 47 hrs
- On-the-job training
- 51 hrs
- Training location
- On-site and corporate
- Site selection
- franchisee
- Franchisor financing
- Offered
- Item 10
Items 5 & 11
Franchisor Support
Item 20 · call current owners
Franchisee Contacts
50 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Wine & Design · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Wine & Design franchise?
The total investment to open a Wine & Design franchise ranges from $70K – $272K, with an initial franchise fee of $25K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Wine & Design franchise owners earn?
Wine & Design does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the Wine & Design FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Wine & Design FDD and qualifies whose outlets they describe.
What is Wine & Design's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Wine & Design (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Wine & Design franchise locations are there?
As of their most recent FDD filing, Wine & Design has 49 total units in the United States, including 48 franchised units and 1 company-owned units.
Is Wine & Design a good franchise to buy?
FranchiseVerdict rates Wine & Design as a F-grade franchise with a verdict score of 28 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
If you represent Wine & Design, you can request corrections or provide updated information.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.