FranchiseVerdict
Wine & Design logo
FV-02972·MODERATEExcellent86

Wine & Design

Home Services - PaintingFranchising since 2010Website
Investment
$70K – $272K
10th pct Painting
Avg revenue
62nd pct Painting
Royalty
6.0%
10th pct Painting
Units
49
71st pct Painting
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $70K – $272K including a $25K franchise fee, 6.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 57/100. SBA loan default rate of 0.0% across 16 loans (below the industry average).
  • System contracting at -7.7% CAGR over 3 years. Investigate whether closures are franchisor-driven (consolidation) or franchisee-driven (economics).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Wine and Design Franchise LLC
Incorporated in
North Carolina
HQ
7365 Six Forks Road, Raleigh, NC 27615
Auditor
REESE CPA LLC
Audited financials
Franchisor revenue
$667K
vs $633K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Wine & Design unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restoration
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $70K–$272K
Working capital
$
FDD reports $8K–$12K

Unlevered ROIC · per unit

46%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$83K
EBITDA margin
11.0%
Total invested
$180K
Payback
26 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Wine & Design franchisees operate paint-and-sip studios where customers attend social painting classes while consuming wine or beverages. Day-to-day operations include managing class scheduling, instructor coordination, inventory of art supplies and beverages, customer registration, studio facility maintenance, and hosting events. Revenue is generated through per-person class fees, private event bookings, and ancillary retail sales.

CEO
Harriet E. Mills
Founded
2011
FDD year
2025
States available
16

Item 7 · what it costs

The Vitals

Total investment
$70K – $272K
All-in to open one unit
Liquid capital
$8K – $12K
Cash you must have on hand
Franchise fee
$25K
Royalty
6.0%
Percentage of Gross Sales · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
49
Opened
1
Last reporting year
Closed
2
Turnover rate
4.1%
Company-owned
1
Corporate units in the system
% franchised
98%
vs corporate-owned
Net growth (yr3)
-2.0%
Net unit change last year
3-yr CAGR
-7.7%
Compounded over last 3 years
2023
48-1
Franchised units
2024
49
Franchised units
2025
52
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 17 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 17 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
16
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

57
Risk · 0-100
MODERATE57 / 100

Wine & Design presents CAUTION-level risk due to declining unit count, absence of financial disclosure (Item 19), prior litigation alleging disclosure failures, and a wide investment range without transparent profitability benchmarks.

Score breakdown · what drove the 57 / 100 rating

  1. 01MINORUnit count declining 2.0% YoY (49 units) suggests market contraction or franchisee attrition
  2. 02MEDNo Item 19 financial performance data disclosed — cannot validate profitability claims or ROI
  3. 03HIGHTwo concluded litigations including breach of contract and failure to provide disclosures indicate franchisor compliance issues
  4. 04MEDHigh initial investment range ($69,950–$271,700) with 6% royalty burden and no disclosed average revenue benchmarks creates visibility gap
  5. 05MED10-year term with protected territory offers limited flexibility if profitability targets unmet
  6. 06HIGHLitigation involving 'failure to provide disclosures' raises concerns about FDD transparency and franchisor accountability

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
2
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
North Carolina

Item 11

Training & Operations

Classroom training
47 hrs
On-the-job training
51 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

54 numbers

Locked
(919) 355-••••
NC
(256) 262-••••
AL
(240) 925-••••
MD

One-time purchase · CSV download · Validation questions included

FDD download

Wine & Design · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above