Bodyrok Franchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
BODYROK is a boutique Pilates franchise offering high-intensity reformer classes on custom Pilates machines. Franchisees run the studios, managing instructors, class scheduling, and membership growth.
FranchiseVerdict summary · 2026
A BODYROK franchise requires a total initial investment of $269K – $1.0M, including a $40K franchise fee and an ongoing 5.0% royalty[2]. The 2026 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: A (Strongest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2026 FDD issuance
Overview
- Investment
- $269K – $1.0M
- 52nd pct Health & Fitn…
- Avg gross sales
- N/A
- Royalty
- 5.0%
- 1st pct Health & Fitn…
- Units
- 47
- 70th pct Health & Fitn…
- SBA charge-off
- N/A
Quick verdict · Health & Fitness · color = vs category peers
Green = favorable by >10% vs Health & Fitness avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $269K – $1.0M including a $40K franchise fee, 5.0% ongoing royalty.
- RETURNS2024 financial statements restated to correct a misstatement (Note 5); audited statements are of predecessor BODYROK Franchise USA, LP. Total revenues include royalty fees $908,508, equipment/technology fees $623,027, lease income $345,643, initial franchise fees $377,384, marketing fees $183,463, music licensing fees $27,835, other income $4,284.
- RISKVerdict A (Strongest tier), verdict score 73/100 (higher is better).
- GROWTHSystem growing at 142.9% CAGR over 3 years with 47 total units. Strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- BODYROK Franchise USA, LLC
- Predecessor
- BODYROK Franchise USA, LP; BODYROK Franchise, Limited Partnership
- Prior franchisor entity
- CEO title
- Manager and co-Chief Executive Officer
- Jake Irion; Philip Palumbo
- Incorporated in
- DE
- HQ
- 10223 Broadway Street, Suite P602, Pearland, Texas 77584
- Auditor
- Baker Tilly US, LLP
- Audited financials
- Franchisor revenue
- $2.5M
- vs $758K prior year
Overview
About
- CEO
- Jake Irion; Philip Palumbo
- Headquarters
- TX
- Founded
- 2015
- FDD year
- 2026
- States available
- 11
Can you afford it, and what does the money buy?
Entry cost runs 13% above the typical health & fitness franchise.
Source: FDD 2026 · Items 5–7
FDD Item 7 · 2026 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $40K | $40K |
| Working capital (3–6 mo) | $20K | $80K |
| Equipment, build-out, other | $209K | $903K |
| Total initial investment | $269K | $1.0M |
Source: BODYROK 2026 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $269K – $1.0M
- Middle of category vs category
- Liquid capital req'd
- $20K – $80K
- Middle of category vs category
- Franchise fee
- $40K – $40K
- Top 40% of category vs category
- Royalty
- 5.0%
- percentage · typical 6–8%
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 6.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.0% of gross sales |
| Marketing / ad fund | 1.0% of gross sales |
| Technology fee | $700 |
| Training fee | $2K |
| Transfer fee | $5K |
| Renewal fee | $3K |
| Inventory (initial) | $250 – $5K |
| Total fee load | 6.0% of rev |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
BODYROK did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one BODYROK unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
34%
Within the 30–60% "attractive franchise" band
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2026 FDD
Financial Performance
2024 financial statements restated to correct a misstatement (Note 5); audited statements are of predecessor BODYROK Franchise USA, LP. Total revenues include royalty fees $908,508, equipment/technology fees $623,027, lease income $345,643, initial franchise fees $377,384, marketing fees $183,463, music licensing fees $27,835, other income $4,284.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 6.0% — below the Health & Fitness average of 8.4%.
Disclosure
Franchisor chose not to disclose financial performance representations. You will need to gather unit economics directly from existing franchisees.
Operator retention
System expanding at 142.9% CAGR over 3 years across 47 units — operators are staying and new ones are joining.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Health & Fitness averages
How Bodyrok Compares
Is the system healthy?
Source: FDD 2026 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 47
- Opened
- 16
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 13
- Corporate units in the system
- % franchised
- 72%
- vs corporate-owned
- Net growth (3-yr)
- +142.9%
- Net unit change over 3 years
- 3-yr CAGR
- +142.9%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 28
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 3
- Reacquired (3yr)
- 0
- Franchisor bought back
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 11 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
11
states with franchisees (per FDD Item 12)
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 5 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 5
- Loan volume
- $1.6M
- Median loan
- $266K
- 50th percentile
- Charge-off rate
- N/A
- limited sample (5 loans) — rate not shown below 10
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 5
- Defaults
- N/A
Explore lender portfolios on Bank Reports or regional data on State Reports.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
BODYROK presents elevated risk due to undisclosed unit economics, franchisor financial concerns, and lack of profitability transparency despite rapid expansion.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Baker Tilly US, LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
Score breakdown · what drove the 73 / 100 verdict
- 01MEDNo Item 19 (Average Unit Volume) disclosed — impossible to assess ROI or profitability claims
- 02HIGHGoing Concern status is FALSE — suggests financial instability at franchisor level
- 03MINORWide investment range ($269K-$1.023M, 280% spread) with no revenue/income disclosure creates opacity
- 04MINORUnit growth of 88.9% YoY is atypical for mature concept — may indicate aggressive recruitment over retention
- 05MINOR5% royalty on gross (not net) revenues is punitive during low-margin periods typical in fitness
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 6.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2026 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 3 |
| Territory type | exclusive |
| Protected territory | Yes |
| Exclusive territoryℹ | Yes |
| Territory radius | 2 mi |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 25 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | Houston, Texas |
| Jury trial waiver | No |
| Governing law | TX |
| Litigation count | 0 |
Items 10, 11
Training & Operations
- Classroom training
- 52 hrs
- On-the-job training
- 52 hrs
- Training location
- San Francisco, California or New York, New York, or other designated location
- Ongoing training
- Required
- Time to open
- 6 mo
- From signing to launch
- Site selection
- Franchisee with franchisor approval
- Franchisor financing
- Not offered
- Item 10
- POS system
- MINDBODY
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: MINDBODY
Item 20 · call current owners
Franchisee Contacts
68 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
BODYROK · FDD (2026) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a BODYROK franchise?
The total investment to open a BODYROK franchise ranges from $269K – $1.0M, with an initial franchise fee of $40K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do BODYROK franchise owners earn?
BODYROK does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the BODYROK FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the BODYROK FDD and qualifies whose outlets they describe.
What is BODYROK's franchise failure rate?
SBA 7(a) loan charge-off data is not available for BODYROK (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many BODYROK franchise locations are there?
As of their most recent FDD filing, BODYROK has 47 total units in the United States, including 34 franchised units and 13 company-owned units. 16 new units were opened in the latest reporting year.
Is BODYROK a good franchise to buy?
FranchiseVerdict rates BODYROK as a A-grade franchise with a verdict score of 73 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.