Bottom line
- Total investment $269K – $1.0M including a $40K franchise fee, 5.0% ongoing royalty.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated MODERATE with a risk score of 62/100. SBA loan default rate of 0.0% across 8 loans (below the industry average).
- System growing at 142.9% CAGR over 3 years with 47 total units — strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one BODYROK unit return on the cash you put in?
Unlevered ROIC · per unit
34%
In Yale's "attractive" band (30–60%)
Overview
About
BODYROK franchisees operate boutique fitness studios specializing in rock climbing and climbing-based workouts. Daily operations include managing climbing wall facilities, conducting group classes and personal training sessions, maintaining safety equipment, and managing membership/drop-in revenue.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 36 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
BODYROK presents elevated risk due to undisclosed unit economics, franchisor financial concerns, and lack of profitability transparency despite rapid expansion.
Score breakdown · what drove the 62 / 100 rating
- 01MEDNo Item 19 (Average Unit Volume) disclosed — impossible to assess ROI or profitability claims
- 02HIGHGoing Concern status is FALSE — suggests financial instability at franchisor level
- 03MINORWide investment range ($269K-$1.023M, 280% spread) with no revenue/income disclosure creates opacity
- 04MINORUnit growth of 88.9% YoY is atypical for mature concept — may indicate aggressive recruitment over retention
- 05MINOR5% royalty on gross (not net) revenues is punitive during low-margin periods typical in fitness
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
69 numbers
One-time purchase · CSV download · Validation questions included
FDD download
BODYROK · FDD (2026) PDF