FranchiseVerdict
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FV-02523·AVOIDStandard76FDD 2022

Sweatheory

Health & FitnessFranchising since 2019Website
Investment
$193K – $728K
33rd pct Health & Fitn…
Avg revenue
58th pct Health & Fitn…
Royalty
5.0%
1st pct Health & Fitn…
Units
2
12th pct Health & Fitn…
SBA default

Bottom line

  • Total investment $193K – $728K including a $35K franchise fee, 5.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated AVOID with a risk score of 79/100.
  • No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.

Item 1 · who you're contracting with

The Franchisor

Legal entity
The Sweatheory Group, LLC
Incorporated in
California
HQ
1503 North Cahuenga Boulevard, Los Angeles, California 90028
Auditor
LWA LLP
Audited financials
Franchisor revenue
$0
vs $0 prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Sweatheory unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: fitness
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $193K–$728K
Working capital
$
FDD reports $16K–$36K

Unlevered ROIC · per unit

48%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$233K
EBITDA margin
31.0%
Total invested
$487K
Payback
25 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Sweatheory appears to be a fitness/wellness franchise (likely boutique studio or personal training focused on theory-based conditioning). Franchisees operate branded locations, manage membership/class scheduling, hire fitness staff, and handle day-to-day studio operations while remitting 5% of gross revenue to the franchisor.

CEO
Julian Ledesma
Founded
2018
FDD year
2022
States available
2

Item 7 · what it costs

The Vitals

Total investment
$193K – $728K
All-in to open one unit
Liquid capital
$16K – $36K
Cash you must have on hand
Franchise fee
$35K
Royalty
5.0%
typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
7.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
2
Opened
0
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
1
Corporate units in the system
% franchised
50%
vs corporate-owned
Multi-unit owners
33.3%
Net growth (yr3)
+0.0%
Net unit change last year
3-yr CAGR
+0.0%
Compounded over last 3 years
2020
1±0
Franchised units
2021
1
Franchised units
2022
1
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 17 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 17 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

79
Risk · 0-100
AVOID79 / 100

Sweatheory presents HIGH RISK due to undisclosed financials, minimal unit count, franchisor going concern issues, and inability to validate franchisee returns—classic hallmarks of an unproven or struggling franchise system.

Score breakdown · what drove the 79 / 100 rating

  1. 01MINOROnly 2 units in system with unknown growth trajectory suggests nascent/stalling franchise
  2. 02MEDNo disclosed average revenue or net income (Item 19 absent) prevents ROI validation
  3. 03MINORWide investment range ($192.5K–$728K) indicates unclear unit economics or high variability
  4. 04HIGHGoing concern status is FALSE, suggesting financial instability at franchisor level
  5. 05MED5% royalty on undisclosed revenue makes it impossible to model franchisee profitability
  6. 06MINORMinimal franchisee base (2 units) prevents meaningful performance validation or peer comparison

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius/Area
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
California

Item 11

Training & Operations

Classroom training
0 hrs
On-the-job training
64 hrs
POS system
Mindbody
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

19 numbers

Locked
(816) 255-••••
Sweatheory KC, LLC
MO
(310) 720-••••
Barbara Doneff
CA
(310) 956-••••
The franchisor is The Sweatheory Group, LLC,
CA

One-time purchase · CSV download · Validation questions included

FDD download

Sweatheory · FDD (2022) PDF

Single-page checkout · instant download · CSV export of contacts available separately above