FIRE Fitness CampFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A FIRE Fitness Camp franchise requires a total initial investment of $183K – $437K, including a $50K franchise fee and an ongoing 7.0% royalty[2]. Per the 2025 FDD, average unit revenue was $266K[2]. Verdict grade: F. Run a live ROI scan →
Data last verified June 21, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $183K – $437K
- 32nd pct Health & Fitn…
- Avg gross sales
- $266K
- 8th pct Health & Fitn…
- Royalty
- 7.0%
- 28th pct Health & Fitn…
- Units
- 24
- 60th pct Health & Fitn…
- SBA default
- 0.0%
- system-wide median varies by category
Quick verdict · Health & Fitness · color = vs category peers
Green = >15% above Health & Fitness avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- Total investment $183K – $437K including a $50K franchise fee, 7.0% ongoing royalty.
- Average unit revenue of $266K/year (median $258K).
- Verdict F (Bottom Quintile) with a risk score of 81/100.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- FIRE Fitness Affiliation, LLC
- Incorporated in
- WI
- HQ
- 3050 Village Park Drive, Plover, WI 54467
- Auditor
- KerberRose SC
- Audited financials
- Franchisor revenue
- $1.1M
- vs $1.2M prior year
Independent franchisee associations
- Franchise Advisory Council (FAC)
Franchisee-led councils or alliances disclosed in Item 20. Indicates operator voice.
Affiliated brands
- Rehab Supps Lab
Other brands the franchisor or its parent operates (Item 1).
Overview
About
FIRE Fitness Camp franchisees operate boutique group fitness facilities offering high-intensity interval training (HIIT) and boot-camp style classes. Day-to-day operations include managing class schedules, coaching group fitness sessions, managing member retention and billing, maintaining facility equipment, and overseeing staff. Franchisees are responsible for local marketing, member acquisition, and community relationship-building.
- CEO
- Hans Hartleben
- Headquarters
- WI
- Founded
- 2015
- FDD year
- 2025
- States available
- 1
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $50K | $50K |
| Working capital (3–6 mo) | $5K | $20K |
| Equipment, build-out, other | $128K | $367K |
| Total initial investment | $183K | $437K |
Source: FIRE Fitness Camp 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$74K
28.0% margin
Unlevered ROIC
23%
EBITDA / total invested capital
Payback
4.3 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $183K – $437K
- Better than avg vs category
- Liquid capital req'd
- $5K – $20K
- Better than avg vs category
- Franchise fee
- $50K – $50K
- Near category avg vs category
- Royalty
- 7.0%
- percentage_of_gross · typical 6–8%
- Ad fund
- Up to 3% of Gross Revenues
- Total fee load
- 10.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 7.0% of gross sales |
| Technology fee | $695 |
| Transfer fee | $20K |
| Renewal fee | $10K |
| Total fee load | 10.0% of rev |
Financial Performance
- Avg gross sales
- $266K
- Per unit, per year
- Median gross sales
- $258K
- Item 19 type
- gross_sales
- Sample size
- 23 units
- vs category median 11 · large
- Range (low → high)
- $89K→$447K
- Cohort dispersion (min → max)
- Transparency tier
- none
- Categorical assessment of disclosure depth
- Reporting year
- 2024
- Fiscal year the figures cover
- Transparency
- 4 / 5
- vs category median 4 / 5 · typical
Compared against 180 Health & Fitness brands
Revenue is only 0.9x the investment. This means each unit may take 5+ years to recoup the initial outlay at typical margins.
vs Health & Fitness averages
How FIRE Fitness Camp Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 24
- Opened
- 1
- Last reporting year
- Closed
- 1
- Turnover rate
- 4.2%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 96%
- vs corporate-owned
- Net growth (yr3)
- +0.0%
- Net unit change last year
- 3-yr CAGR
- +0.0%
- Compounded over last 3 years
3-year detail · Item 20
- Closed (3yr)
- 1
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 3
- Reacquired (3yr)
- 0
- Franchisor bought back
- Transfer rate
- 13.0%
- Owners selling to other franchisees
- Continuity rate
- 95.8%
- Units that stayed open
- Ceased ops
- 4.3%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 1 state reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
1
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 6 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 6
- Loan volume
- $820K
- Median loan
- $143K
- 50th percentile
- Charge-off rate
- 0.0%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 100.0%
- 5-yr charge-off
- 0.0%
- Loans approved 2021+
- Active lenders
- 4
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into FIRE Fitness Camp's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 4 lenders with concentration factor
- Per-state charge-off rates across 1 states
- Startup risk premium and job creation velocity
- 3-year lending trend
Instant access. No subscription.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
FIRE Fitness Camp presents meaningful risk due to undisclosed profitability data, small and potentially stagnant unit base, and lack of transparent revenue validation—making ROI projections unreliable.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · KerberRose SC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: No
Score breakdown · what drove the 81 / 100 rating
- 01MEDNo Item 19 (Average Unit Volume) disclosed—cannot verify if $265,695 average revenue is achievable or realistic
- 02MEDNet income not disclosed—7% royalty on $265,695 ($18,599) could consume most profits depending on actual operating margins
- 03MINOROnly 24 units with unknown growth trajectory—insufficient scale and unclear unit growth trends suggest stagnation or slow expansion
- 04HIGHGoing Concern = False status is unclear but implies potential franchisor financial instability or lack of disclosure
- 05MEDHigh investment range ($183K-$436K) with no corresponding disclosed profitability creates significant risk-to-reward imbalance
- 06HIGHNo litigation disclosed is positive, but small unit count limits predictability of future claims
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 5 years |
| Territory type | Demographics and population size |
| Protected territory | Yes |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Wisconsin |
| Litigation count | 0 |
Items 10, 11
Training & Operations
- Classroom training
- 56 hrs
- On-the-job training
- 8 hrs
- Training location
- On-site and corporate
- POS system
- Mindbody POS System
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Mindbody POS System
Item 20 · call current owners
Franchisee Contacts
26 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
FIRE Fitness Camp · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a FIRE Fitness Camp franchise?
The total investment to open a FIRE Fitness Camp franchise ranges from $183K – $437K, with an initial franchise fee of $50K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do FIRE Fitness Camp franchise owners earn?
According to Item 19 of the FIRE Fitness Camp FDD, the average gross sales per unit is $266K. The median is $258K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is FIRE Fitness Camp's franchise failure rate?
SBA 7(a) loan charge-off data is not available for FIRE Fitness Camp (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many FIRE Fitness Camp franchise locations are there?
As of their most recent FDD filing, FIRE Fitness Camp has 24 total units in the United States, including 23 franchised units and 1 company-owned units. 1 new units were opened in the latest reporting year.
Is FIRE Fitness Camp a good franchise to buy?
FranchiseVerdict rates FIRE Fitness Camp as a F-grade franchise with a risk score of 81 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.