FranchiseVerdict
Sugar Sugar logo
FV-02486·MODERATEExcellent86

Sugar Sugar

Personal Services - Beauty & SalonFranchising since 2018Website
Investment
$162K – $421K
24th pct Beauty & Salon
Avg revenue
$356K
11th pct Beauty & Salon
Royalty
6.0%
18th pct Beauty & Salon
Units
9
22nd pct Beauty & Salon
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $162K – $421K including a $36K franchise fee, 6.0% ongoing royalty.
  • Average unit revenue of $356K/year.
  • Rated MODERATE with a risk score of 57/100. SBA loan default rate of 0.0% across 10 loans (below the industry average).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Sugar Sugar Franchise Systems, LLC
Parent company
Microspa Concepts, LLC
Incorporated in
Arizona
HQ
16205 N. Scottsdale Road, Ste 110, Scottsdale, Arizona 85254
Auditor
REESE CPA LLC
Audited financials
Franchisor revenue
$64K
vs $147K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Sugar Sugar unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $355,959
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: personal services
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $162K–$421K
Working capital
$
FDD reports $27K–$71K

Unlevered ROIC · per unit

24%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$82K
EBITDA margin
23.0%
Total invested
$340K
Payback
50 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Sugar Sugar units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$1.1M

on $5.7M purchase

Total debt

$4.6M

SBA $2.8M + senior + seller note

Overview

About

Sugar Sugar franchisees operate dessert-focused retail establishments (likely confectionery, frozen treats, or baked goods) in protected territories. Day-to-day operations include inventory management, staff scheduling, point-of-sale transactions, customer service, and promotional activities. Franchisees are responsible for local marketing, rent/lease management, and maintaining brand standards across product quality and store presentation.

CEO
Aimee Blake
Founded
2018
FDD year
2025
States available
4

Item 7 · what it costs

The Vitals

Total investment
$162K – $421K
All-in to open one unit
Liquid capital
$27K – $71K
Cash you must have on hand
Franchise fee
$36K
Royalty
6.0%
Gross Revenues · typical 6–8%
Ad fund
1.0%
typical 3–5%
Total fee load
7.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$356K
Per unit, per year
Median gross sales
Item 19 type
Gross Sales
Sample size
2 units
vs category median 34 · small
Range (low → high)
$176K$536K
Cohort dispersion
Transparency
3 / 5
vs category median 4 / 5 · below
Revenue rank11th
vs Personal Services - Beauty & Salon peers
Investment cost rank24th
Lower investment ranks lower (better)
Royalty rate rank18th
Lower royalty = lower percentile (better)
Unit count rank22th
vs Personal Services - Beauty & Salon peers
Risk score rank35th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
9
Opened
4
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
3
Corporate units in the system
% franchised
67%
vs corporate-owned
Net growth (yr3)
Outlier (see FDD)
Likely small-sample artifact
2023
5+4
Franchised units
2024
1
Franchised units
2025
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 11 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 11 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
10
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

57
Risk · 0-100
MODERATE57 / 100

Rapid unit expansion masking franchisor instability, combined with undisclosed profitability and ambiguous cost structures, presents significant operational and financial risk.

Score breakdown · what drove the 57 / 100 rating

  1. 01MINORNo Item 19 (net income) disclosure — inability to validate profitability claims against $356K average revenue
  2. 02MINORExtreme unit growth (400% YoY) with only 9 units suggests either aggressive recruitment or unreliable historical data
  3. 03HIGHGoing Concern status is FALSE — indicates potential financial instability at franchisor level
  4. 04MINORWide investment range ($161.7K–$420.6K) suggests inconsistent unit economics or variable market conditions
  5. 05MINOR6% royalty on gross (not net) revenue creates cash flow pressure, especially if net margins are thin

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Arizona

Item 11

Training & Operations

Classroom training
45 hrs
On-the-job training
50 hrs
POS system
Zenoti
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

20 numbers

Locked
(281) 661-••••
Edward Le
TX
(480) 282-••••
AZ
(410) 576-••••
CA

One-time purchase · CSV download · Validation questions included

FDD download

Sugar Sugar · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above