Sugar SugarFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A Sugar Sugar franchise requires a total initial investment of $162K – $421K, including a $36K franchise fee and an ongoing 6.0% royalty[2]. Per the 2025 FDD, average unit revenue was $356K[2]. Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $162K – $421K
- 13th pct Personal Care…
- Avg gross sales
- $356K
- 6th pct Personal Care…
- Royalty
- 6.0%
- 9th pct Personal Care…
- Units
- 9
- 14th pct Personal Care…
- SBA default
- N/A
Quick verdict · Personal Care & Beauty · color = vs category peers
Green = >15% above Personal Care & Beauty avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Franchised units fell from 5 to 0 over 3 years. Investigate why operators are leaving.
Bottom line
- Total investment $162K – $421K including a $36K franchise fee, 6.0% ongoing royalty.
- Average unit revenue of $356K/year.
- Verdict A (Top Quintile) with a risk score of 39/100.
- Revenue data based on only 2 reporting units. Treat as directional, not definitive. Ask franchisees directly for current unit economics.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Sugar Sugar Franchise Systems, LLC
- Parent company
- Microspa Concepts, LLC
- CEO title
- President
- Aimee Blake
- CEO experience
- 11 yrs
- Years in role or industry
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- AZ
- HQ
- 16205 N. Scottsdale Road, Ste 110, Scottsdale, Arizona 85254
- Auditor
- REESE CPA LLC
- Audited financials
- Franchisor revenue
- $64K
- vs $147K prior year
Overview
About
Sugar Sugar franchisees operate dessert-focused retail establishments (likely confectionery, frozen treats, or baked goods) in protected territories. Day-to-day operations include inventory management, staff scheduling, point-of-sale transactions, customer service, and promotional activities. Franchisees are responsible for local marketing, rent/lease management, and maintaining brand standards across product quality and store presentation.
- CEO
- Aimee Blake
- Headquarters
- AZ
- Founded
- 2018
- FDD year
- 2025
- States available
- 4
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $36K | $36K |
| Working capital (3–6 mo) | $27K | $71K |
| Equipment, build-out, other | $99K | $314K |
| Total initial investment | $162K | $421K |
Source: Sugar Sugar 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$82K
23.0% margin
Unlevered ROIC
24%
EBITDA / total invested capital
Payback
4.2 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $162K – $421K
- Better than avg vs category
- Liquid capital req'd
- $27K – $71K
- Better than avg vs category
- Franchise fee
- $36K – $36K
- Better than avg vs category
- Royalty
- 6.0%
- Gross Revenues · typical 6–8%
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 7.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 1.0% of gross sales |
| Technology fee | $70 |
| Training fee | $10K |
| Transfer fee | $18K |
| Total fee load | 7.0% of rev |
Financial Performance
- Avg gross sales
- $356K
- Per unit, per year
- Median gross sales
- N/A
- Item 19 type
- gross_sales
- Sample size
- 2 units
- vs category median 35 · small
- Range (low → high)
- $176K→$536K
- Cohort dispersion (min → max)
- Transparency
- 3 / 5
- vs category median 4 / 5 · below
Compared against 186 Personal Care & Beauty brands
vs Personal Care & Beauty averages
How Sugar Sugar Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 9
- Opened
- 4
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 3
- Corporate units in the system
- % franchised
- 67%
- vs corporate-owned
- Net growth (yr3)
- Outlier (see FDD)
- Likely small-sample artifact
3-year detail · Item 20
- Transfers (3yr)
- 0
- Projected new
- 6
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 11 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 5 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 5
- Loan volume
- $683K
- Median loan
- $150K
- 50th percentile
- Charge-off rate
- N/A
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 1
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into Sugar Sugar's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 1 lenders with concentration factor
- Per-state charge-off rates across 3 states
- Startup risk premium and job creation velocity
- 1-year lending trend
Instant access. No subscription.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Rapid unit expansion masking franchisor instability, combined with undisclosed profitability and ambiguous cost structures, presents significant operational and financial risk.
Litigation (Item 3)
No litigation is required to be disclosed in Item 3
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · REESE CPA LLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 39 / 100 rating
- 01MINORNo Item 19 (net income) disclosure — inability to validate profitability claims against $356K average revenue
- 02MINORExtreme unit growth (400% YoY) with only 9 units suggests either aggressive recruitment or unreliable historical data
- 03HIGHGoing Concern status is FALSE — indicates potential financial instability at franchisor level
- 04MINORWide investment range ($161.7K–$420.6K) suggests inconsistent unit economics or variable market conditions
- 05MINOR6% royalty on gross (not net) revenue creates cash flow pressure, especially if net margins are thin
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Radius |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory radius | 1.5 mi |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 20 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Arizona |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation is required to be disclosed in Item 3
Items 10, 11
Training & Operations
- Classroom training
- 45 hrs
- On-the-job training
- 50 hrs
- Training location
- Remote/Scottsdale, AZ/Your Spa
- Ongoing training
- Required
- Field support
- 50 hrs/yr
- On-site visits per year
- POS system
- Zenoti
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Zenoti
Item 20 · call current owners
Franchisee Contacts
20 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Sugar Sugar · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Sugar Sugar franchise?
The total investment to open a Sugar Sugar franchise ranges from $162K – $421K, with an initial franchise fee of $36K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Sugar Sugar franchise owners earn?
According to Item 19 of the Sugar Sugar FDD, the average gross sales per unit is $356K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Sugar Sugar's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Sugar Sugar (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Sugar Sugar franchise locations are there?
As of their most recent FDD filing, Sugar Sugar has 9 total units in the United States, including 5 franchised units and 3 company-owned units. 4 new units were opened in the latest reporting year.
Is Sugar Sugar a good franchise to buy?
FranchiseVerdict rates Sugar Sugar as a A-grade franchise with a risk score of 39 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.