FranchiseVerdict
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FV-02187·STRONGStandard76

Roto-Rooter

Cleaning - Commercial & JanitorialFranchising since 1936Website
Investment
$104K – $274K
48th pct Commercial & …
Avg revenue
65th pct Commercial & …
Royalty
Units
458
92nd pct Commercial & …
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $104K – $274K including a $25K franchise fee.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated STRONG with a risk score of 47/100. SBA loan default rate of 0.0% across 38 loans (below the industry average).
  • No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Roto-Rooter Corporation
Parent company
Chemed Corporation
Incorporated in
Iowa
HQ
300 Ashworth Road, West Des Moines, Iowa 50265
Auditor
PricewaterhouseCoopers LLP
Audited financials
Franchisor revenue
$933.4M
vs $949.4M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Roto-Rooter unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restoration
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $104K–$274K
Working capital
$
FDD reports $10K–$12K

Unlevered ROIC · per unit

38%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$75K
EBITDA margin
10.0%
Total invested
$200K
Payback
32 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Franchisees operate drain cleaning, plumbing repair, and water restoration services under the Roto-Rooter brand. Day-to-day operations include managing service technicians, scheduling customer appointments, responding to emergency calls, maintaining equipment/vehicles, and generating revenue through residential and commercial plumbing services.

CEO
Thad Reinhard
Founded
1935
FDD year
2024
States available
45

Item 7 · what it costs

The Vitals

Total investment
$104K – $274K
All-in to open one unit
Liquid capital
$10K – $12K
Cash you must have on hand
Franchise fee
$25K
Royalty
From $530 to $36,000+ per month based on population formula
Ad fund
Minimum local spend of 10.58¢ per person in 2024 (increas…

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
458
Opened
1
Last reporting year
Closed
8
Turnover rate
1.7%
Company-owned
117
Corporate units in the system
% franchised
75%
vs corporate-owned
Net growth (yr3)
-2.0%
Net unit change last year
3-yr CAGR
-3.7%
Compounded over last 3 years
2022
341-5
Franchised units
2023
348
Franchised units
2024
354
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 13 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 13 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
38
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

47
Risk · 0-100
STRONG47 / 100

Roto-Rooter presents moderate-to-cautious risk due to declining franchise unit count, undisclosed financial performance data, and significant parent company litigation that could affect franchisee support and brand reputation.

Score breakdown · what drove the 47 / 100 rating

  1. 01MINORDeclining unit count (-2.0% YoY) suggests system contraction and potential market saturation
  2. 02HIGHParent company litigation: $140M OIG audit finding with $50.3M demand letter currently under appeal creates uncertainty about corporate stability and potential impact on franchisees
  3. 03MEDNo disclosed average revenue or net income (Item 19) prevents validation of profit claims and ROI projections
  4. 04MINORRoyalty structure scaling up to $36,000+/month represents significant ongoing cost burden, especially for smaller territories
  5. 05MINORHigh initial investment range ($103,980-$273,700) combined with declining unit metrics increases break-even risk

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Geographic area (city or county)
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
1
Right of first refusal
No
Franchisor can buy back on resale
Mandatory arbitration
No
Owner-operator
Required
Governing law
Iowa

Item 11

Training & Operations

Classroom training
0 hrs
On-the-job training
0 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

72 numbers

Locked
(815) 708-••••
IL
(815) 282-••••
IL
(760) 598-••••
CA

One-time purchase · CSV download · Validation questions included

FDD download

Roto-Rooter · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above