DPF Alternatives Franchise Cost, Revenue & Review 2026
- Investment
- $86K – $289K
- Disclosed sales
- not disclosed
- SBA charge-off
- Under 10 loans (7)
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
DPF Alternatives is a diesel particulate filter cleaning and repair franchise serving trucking and heavy-equipment fleets. Franchisees run service operations, cleaning and restoring DPFs and managing fleet accounts within a territory.
FranchiseVerdict summary · 2026
A DPF Alternatives franchise requires a total initial investment of $86K – $289K, including a $3K – $50K franchise fee. This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. FranchiseVerdict grade: B (Above average), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: high - issued more than two years ago
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✗ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored2 of 4 headline figures on this page cite a page of the filing; the rest are marked “Not cited” beside the figure.
Overview
- Investment
- $86K – $289K
- 27th pct Cleaning & Ma…
- Avg gross sales
- N/A
- Royalty
- Flat fee
- Units
- 68
- 52nd pct Cleaning & Ma…
- SBA charge-off
- N/A
Quick verdict · Cleaning & Maintenance · color = vs category peers
Green = favorable by >10% vs Cleaning & Maintenance median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $86K – $289K including a $3K franchise fee.
- RETURNSThis franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that.
- RISKVerdict B (Above average), verdict score 64/100 (higher is better).
- GROWTHPositive: net +16 franchised outlets in the latest year (19 opened, 4 closed) (Item 20).
- GROWTHSystem growing at 61.9% CAGR over 3 years with 68 total units. Strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- DPF Alternatives, LLC
- CEO title
- Managing Member
- Pedro Junior Reyes
- Incorporated in
- CO
- HQ
- 1745 Shea Center Drive, Fourth Floor, Highlands Ranch, Colorado 80129
- Auditor
- Cristian Borcan, CPA, PC
- Audited financials
- Franchisor revenue
- $143K
- vs $674K prior year
Overview
About
- CEO
- Pedro Junior Reyes
- Headquarters
- CO
- Founded
- 2016
- FDD year
- 2023
- States available
- 27
Can you afford it, and what does the money buy?
Entry cost runs 11% above the typical cleaning & maintenance franchise.
Source: FDD 2023 · Items 5–7
FDD Item 7 · 2023 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $3K | $3K |
| Working capital (3–6 mo) | $5K | $15K |
| Equipment, build-out, other | $79K | $272K |
| Total initial investment | $86K | $289K |
Source: DPF Alternatives 2023 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $86K – $289K
- Top 40% of category vs category
- Liquid capital req'd
- $5K – $15K
- Top 40% of category vs category
- Franchise fee
- $3K – $50K
- Top 40% of category vs category
- Royalty
- $750/month flat
- Ad fund
- 0.0%
- typical 3–5%
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty (flat) | $750 per month flat fee, beginning on the third full month after signing the Franchise Agreement; no royalty due for first two months |
| Marketing / ad fund | 0.0% |
| Technology fee | $0 |
| Transfer fee | $8K |
| Renewal fee | $50 |
| Inventory (initial) | $43K – $80K |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
DPF Alternatives makes no financial performance representation in Item 19 of its FDD - a voluntary item under the FTC Franchise Rule - so no unit revenue figures are disclosed. The return models need a revenue figure to start from, and the operating costs that turn gross sales into a profit are in no FDD. Enter your own and the calculator runs on your assumptions — nothing here is modelled until you do.
Returns model · single-unit ROIC
What would one DPF Alternatives unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for annual revenue, royalty rate, COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2023 FDD
Financial Performance
No financial performance representation
This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that.
Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Disclosure
This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Operator retention
System expanding at 61.9% CAGR over 3 years across 68 units — operators are staying and new ones are joining.
Multi-unit rate
50% of franchisees own multiple units, a moderate multi-unit rate.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Cleaning & Maintenance medians
How DPF Alternatives Compares
Category median of published Cleaning & Maintenance brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2023 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 68
- Opened
- 19
- Last reporting year
- Closed
- 4
- Terminated
- 1
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 5.9%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Multi-unit owners
- 50.0%
- Net growth (3-yr)
- +61.9%
- Net unit change over 3 years
- 3-yr CAGR
- +61.9%
- Compounded over last 3 years
Last fiscal year · Item 20 exits and transfers
- Terminated
- 1
- Not renewed
- 0
- Signed, not yet open
- 0
- 0.00 per open outlet · Item 20 Table 5
- Projected new
- 5
- Franchisor's next-year forecast
- Transfer rate
- 5.9%
- Owners selling to other franchisees
- Termination rate
- 1.5%
- Franchisor-initiated terminations
- Ceased ops
- 4.4%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 4 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Where the owners are · Item 20 owner list
4 current owners across 4 states.
- AZ 1
- CO 1
- MS 1
- WA 1
Counts only, from the list the franchisor prints in Item 20. Names and phone numbers are for your own due diligence and are not shown here.
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 7 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 7
- Loan volume
- $1.3M
- Median loan
- $198K
- 50th percentile
- Charge-off rate
- Under 10 loans (7)
- Insufficient SBA coverage: 7 loans, rate hidden below 10
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- Under 10 loans (7)
- 5-yr charge-off
- Under 10 loans (7)
- Loans approved 2021+
- Active lenders
- 4
- Defaults
- N/A
Explore lender portfolios on Bank Reports or regional data on State Reports.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
High-growth, early-stage franchise with regulatory violations, opaque financials, and unproven unit economics presents moderate-to-high risk despite protected territories and low upfront fees.
Why this reads harsher than the B grade: the grade weighs financial health, unit economics, unit growth, scale, legal, and transparency across the whole filing, while this summary lists individual flags without that weighting. The flags are worth checking with current owners; neither is investment advice.
Litigation (Item 3)
Subject: officers or affiliates. The franchisor is not a named party in these cases.
California: Notice of Violation to CDFPI for selling franchise without effective registration; resolved by offering rescission (declined). Minnesota: sold area development rights without effective franchise registration; resolved by offering rescission (declined). No other litigation disclosed.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Cristian Borcan, CPA, PC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Audited financials are as of Dec 31, 2022 (audited by Cristian Borcan, CPA, PC, Morrison, CO), but the audited balance sheet, income statement, and retained-earnings tables did not contain extractable figures in the document text. The only quantified statements available are the UNAUDITED interim QuickBooks statements as of March 31, 2023 (balance sheet) and for the period January-March 2023 (profit & loss). Figures reported here are from those unaudited interim statements: Total Income $143,151 (Franchise Sales $43,420 + Royalties $99,731), Interest/Other Income $241, Net Income $66,049, Total Assets $1,020,730, Total Liabilities $1,421,805 (incl. Deferred Franchise Revenue $1,390,671), Total Equity -$401,075 (negative). Franchisor is an S-corp/LLC (member's equity).
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 64 / 100 verdict
- 01MINORNo financial performance disclosure (Item 19) prevents ROI validation on $86K–$289K investment
- 02MINORTwo government registration violations (CA 2022, MN 2021) indicate compliance/disclosure failures
- 03MINORRapid unit growth (30.8% YoY) with only 68 units suggests expansion outpacing operational maturity
- 04MEDZero franchise fee unusual; may indicate franchisor depends entirely on royalties or undisclosed ongoing fees
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Source: FDD 2023 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 3 |
| Territory type | Protected territory |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 3 years |
| Non-compete (miles)ℹ | 15 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | Highlands Ranch, Colorado |
| Jury trial waiver | Yes |
| Governing law | CO |
| Litigation count | 2 |
View Item 3 litigation summary
California: Notice of Violation to CDFPI for selling franchise without effective registration; resolved by offering rescission (declined). Minnesota: sold area development rights without effective franchise registration; resolved by offering rescission (declined). No other litigation disclosed.
Items 10, 11
Training & Operations
- Classroom training
- 24 hrs
- On-the-job training
- 24 hrs
- Training location
- Franchisor headquarters or designated location
- Ongoing training
- Required
- Time to open
- 3 mo
- From signing to launch
- Site selection
- Franchisee with franchisor approval
- Franchisor financing
- Offered
- Item 10
Items 5 & 11
Franchisor Support
Item 20 · call current owners
Franchisee Contacts
4 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a DPF Alternatives franchise?
The total investment to open a DPF Alternatives franchise ranges from $86K – $289K, with an initial franchise fee of $3K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do DPF Alternatives franchise owners earn?
DPF Alternatives makes no financial performance representation in Item 19 of its FDD - a voluntary item under the FTC Franchise Rule - so no unit revenue figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Who owns DPF Alternatives?
DPF Alternatives is franchised by DPF Alternatives, LLC. Source: FDD Item 1, 2023 filing.
What is Item 19 in the DPF Alternatives FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the DPF Alternatives FDD and qualifies whose outlets they describe.
What is DPF Alternatives's franchise failure rate?
SBA 7(a) loan charge-off data is not available for DPF Alternatives (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many DPF Alternatives franchise locations are there?
As of their most recent FDD filing, DPF Alternatives has 68 total units in the United States, including 68 franchised units and 0 company-owned units. 19 new units were opened in the latest reporting year.
Is DPF Alternatives a good franchise to buy?
FranchiseVerdict rates DPF Alternatives as a B-grade franchise with a verdict score of 64 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.